Sales - He aha te tenei? Ko wai te mea te Kaiwhakahaere Sales?

Sales - tenei mahi i roto i te rāngai mahi. Tohunga o te ahumahi ko te huānga matua i roto i tetahi kamupene, no te mea ia wāhi o te mahi te tikanga kati i te Tari o Marketing.

Analysis o te mahi o te kaiwhakahaere

ka tino noa Kaiwhakahaere Sales i roto i te tau whakamutunga i roto i te tino rapua i muri me ngaio rongonui. Ētahi atu ingoa o tenei mātanga - Kaiwhakahaere Sales.

Nui Sales kapatanga tiketike tae. Ko e tika ana ki te whanaketanga tere o te rāngai mahi i roto i Russia tenei. I roto i tenei take, hoko kaiwhakahaere ko te matua o te rāngai mahi, me te whakarite i te angitu whānui o te kamupene.

Ko te mātanga e mahi ana Sales - ko te rōpū ngaio e pā nei te ki te hoko o te tetahi rauemi (taputapu rawa ranei). Heoi, kitea nga māngai hou o te tikanga ratou tono whai hua i roto i te rängai ratonga (hei tauira, he mākete pūtea pēke ranei).

Methods mō te whakatau i te Sales pūkenga matua

Hei matau ki ta nga Sales, me te tautuhi koe āheinga taketake. Ki te mahi i tenei, he mea tika ki te whakamahi i te tahi mau tikanga paerewa: mātiti Repertory (J. Kelly.), Ngä uiuitanga ranei mahinga tino. kia hoki te whakamahi i te reira tikanga tino pai te kaiawhina pērā i te uiui, i ngā pātai e ono poraka he te aronga o te hinonga kōtaha mahi. Ka taea te whakamahi i te hua whiwhi i muri i mau ana i roto i te rangahau taua mo tātari atu.

kaiwhakahaere hoko Profile

Kei o whā wae matua tēnei kōtaha. Ia o ratou ngā rua āheinga. huaina te poraka tuatahi te "āhuatanga Whaiaro" me ngā wāhanga pērā i te whakaaro auaha, ngāwari o te whakaaro me te whakaaro.

Ko te auaha whakaaro whakamahia te i roto i te whakaaturanga o te kamupene ratonga takitahi ranei ki kiritaki pea. Ko te ngāwari ki te mahino etahi o te āhuatanga o te iwi nei e hiahiatia ana ki te mahi i etahi mahi: ki te whakatū i te mahi tahi ki kiritaki, te tāutu i te take o te kore o te mahi tahi, ruruku o utu, rahinga, me te tuku ngā. Taua wähanga rite kaha i, e hiahiatia ana hoko kaiwhakahaere ka whiriwhiri tikanga mahi tahi te whakatairanga i ngā upoko ranei.

Ko "Communications" whakatu i te pāhekoheko pere tino i roto i te mahi kōrerorero whānui, me pānga kiritaki-anga te poraka kōtaha tuarua.

Ko te pau o te mākete ratonga

I roto i tenei wāhanga o te tohunga mākete ki te whakarato Sales ratonga momo - ko te mahi te nuinga noa enei. Oia mau, kukū te mākete kei te ki taua tohunga. Ko ratou kawenga mo te hoko o taonga o rerekē ngā kāwai, hua me ngā ratonga. Mau fifi i roto i te aroaro o mātanga tino mohio e pā ana ki te hoko o te peculiarities me pau o nga taonga. e kore e Mātauranga i roto i tenei take faufaa. He mea nui ki te mahino te mau parau tumu o te rerekē haere o taonga, aroturuki i te hiahia o ngā kiritaki me hoa pakihi, me te te hanga o te tono. I roto i tenei rohe, ka taea e te mahi i te tohunga mahi tino angitu ki te ohaoha taketake.

Heoi, te whakatutuki i te paerewa teitei o te mahi ko rua tākuta me taraiwa. Just kia mōhio e te tāpaetanga o te kamupene i roto i te rohe rerekē i maha haere hoko kaiwhakahaere (i ētahi wā tango ake ki te 80% o te wā). Na reira, he aha te mea Sales me te mea ko te taea matau anake tona painga, iwi ngāwari, me te pūkoro.

Āhuatanga mehua ki te whakatairanga i hoko me hoko whakatairanga

E hāngai ana ēnei mahi i te whakamahi pai o taonga tākai. kawea Sales-whakatairanga i roto i te panga o te hiahia ki te whiwhi i te kaha, me te whakautu tonu mākete ratonga. I roto i tenei take, me te whakaaro i nga taonga i te tirohanga o te huringa ora.

Tenei ariā riro i roto i te mara o te tohatoha, me te hokohoko whakaata te wāhanga o te whanaketanga o ngā tūranga koloa mai ratou whanaketanga tae noa ki te withdrawal i te mākete.

whakaaro whaitake hoko-whakatairanga te i te wā o te whakauru i te hua hou i runga i te mākete kore anake, engari ano hoki i te wā o tona withdrawal i te mākete o te taua.

Whāinga ki kia tutuki ki te whakamahi o ngā tikanga whakaongaonga i te mara o te hokohoko, mo e kua hāngai ratou whāinga tautuhia o te kamupene me nga āhuatanga o te whakarongo ūnga. whāinga wā-poto, ko te ki te waihanga i tetahi painga uara o taonga ranei mo te kiritaki pea (tauira ngā te whakamahi o ngā pä, roa, me te mahi tākai). Ka rite ki tangohia he whāinga wā roa-te i roto i te hanganga o te kiritaki mahara o te tikanga nui o te uara o te tahi mau taonga.

E toru kaiwhiwhi matua o tenei hōputu hoko: kiritaki, takawaenga me te kaimahi hoko. taea te hoatu e te hi'oraa i muri nei rite nga tikanga taketake me ngā mahi hoko whakatairanga:

• Hekenga i runga i te utu, ka whakaritea nga taonga e nui. I roto i tenei take e korero tatou e pā ana ki te maha etahi o taonga takawaenga i te utu o raro, ki te hokona e ratou he tino (whakaae) nui.
• Premii- pera-ka karanga "pushers", e kua utua ki kaihoko ki te hoko o ngā hua i roto i te i te taikaha o te moni i whakaritea i mua mo te tetahi wā o te wā.

He aha te mea te hoko-kaiwhakataki

Ko reira haumaru ki te mea e pā ana tenei ariā e ki te taputapu ki te whakapiki ake i hoko whai huatanga. E mea pinepine e pā ana te hoko-kaiwhakataki e ki te whatunga o hoko hokohoko. Heoi, ko te hōputu o te raraunga ko taumata tino whai hua, me te ngaio.

He aha e te hoko-kaiwhakataki? Ko ia te kawenga mō te whakatinanatanga o mehua hāngai ana te whakapai ake i te tōtika o hoko te kamupene o. Ki te hangaia tenei hōputu te tika, me te pai, ka he māngai hoko whakarato te tūranga tino i roto i te putanga o to ratou kamupene, i roto i nei e waiho reira taea ki te whakatutuki i te hua angitu i roto i te hoko.

Ko te ariā o "hoko-kaiwhakataki" e hono ki te mahi a te tangata e kore e anake, engari ano hoki ki te whakahaere o te kaiwhakahaere hoko. Hei tauira, kia waiho ai kōpaki watea ki fakahū tauroto i roto ia ratou.