Adolf Dassler: te haurongo me photo. Ko te teina Dassler kamupene

Katoa tangata, ara tawhiti i te ao o hākinakina, i roto i te rūma whakatika reira he i te iti rawa kia kotahi te mea i te u "Adidas" ranei Puma, a reira he whakauaua he tangata e kua kore rongo nga ingoa o enei rama. Kua whakaaro tetahi e pā ana ki te hunga whakatuwheratia te kamupene me te aha rite ratou "Kolya" me "Pepsi", tonu whakataurite? Huri i te reira i roto i taua nga kaiwhakatū o te waitohu kua meinga teina toto Adolf ko Rudolf Dassler.

biography

I whanau Adi (rite i huaina ai i te kāinga) i roto i te 1900, ka ka te wha te tamaiti i roto i te whānau o te tikanga toharite. mahi tona papa i roto i te parāoa, ko tona whaea - i runga i te horoi. I muri i te hinganga o te ope Tiamana i roto i te Tuatahi Dassler Ao i roto i te whare ka haere mai nga wa pakeke. Te rärangi whenua, i te mua, rangatira hoki, pikinga - me nga mātua o Adolf noho kahore mahi.

2, kitea ratou mahi wahi-wā, ki te ora te hopoia, a te mutunga faaoti ki te whakatuwhera i tona ake mahi.

Hei whakawhiti atu ratou whakaaro ka haere ratou ake tino laundry tahuri ki te awheawhe mo te heke mai o te whakangao, tahuri pahikara ki te tikanga mo hiako wehenga takatu ki rave tona papa i roto i te tapahi i te hu, me te hawhe wahine o te whānau - te tauira o te koaka.

titiro te kohinga tuatahi i rite ki slippers whare. Kakahu ki te waihanga ratou ko nga kākahu hōia, ka whakakapi te kapu nga potae ki runga ki nga wira o te waka. I roto i te tau torutoru utu ratou ki te utu i te kaimahi o 8 iwi, kia rite i te ra ki te whakaputa i neke atu i te 50 takirua. ako Rudolf take arumoni, me te whakahaere o te tukanga whakaputa i tangohia i runga i te taha o Adolf Dassler.

kaiwhakatū Whakaahua o rama tāwhai

I muri i 28 tau o te ora tahi i raro i tetahi tuanui Dassler teina hei tāwhai. E hanga ratou tipu i runga i nga pito ritenga o te pa. totohe nui a haere i runga i ki nga kaimahi o hinonga, me te aroaro o te tīmata koe korero e pā ana ki tetahi atu kamupene, ka titiro a tawhio noa ratou, e kore e ki te blurt i roto i rawa nui. I muri iho ka Herzogenaurach tona ingoa tuarua - "pa o kaki piko."

mate Brothers Adolf ko Rudolf Dassler me kore te houhanga rongo i tupu i waenganui ia ratou. Kei te ngana kotahi ano te ārahitanga o te kamupene e rua o nāianei kore ki te whakapā atu i ia atu. Heoi, Mahuru 21, 2009 i roto i te ra International o te rangimarie, te whakatangihanga a te kēmu whutupaoro hoa, ua faaoti ratou ki te whakamutu i te totohe me te whakahoki whanaunga pai.

whakapono ētahi iwi e i tangohia tenei whakatau no o te waitohu hākinakina o Nike, kua tangohia nei e te wahi mākete nui, engari te mea pono ranei e kore e, e matau tangata.

Ko te waitohu tuatahi o te mahi tahi

"Factory Dassler Brothers Shoe i Gertsogenauerahe" tuhia i roto i te waenganui-raumati 1924. Adolf Dasler i feruri, me te pūmanawa kaihoahoa, a Rudy - kaihoko ahuareka. pūāhua rerekē me 'ulungaanga tangata maitai kīnaki te mahi tahi o teina.

I nui hoki o te hui wheketere te whakarau te tau i muri mai. Adi whutupaoro riri ko te pūtake mō ngā pūtu o te ao hākinakina tuatahi ki tia. I maoro i tenei hua hou, me te slippers, tahuri ki nga hua matua o te kamupene. kaitäkaro Ngaio, ara nga kaitākaro hohoro hounga'ia te haratau o pūtu, a hohoro timata te kamupene o teina ki te whakawhānui i te tere maere. whakawhānui kaimahi State ki 25, me te maha o hu hangaia haere te tohu 100 takirua ia ra.

Ko te rongonui o "Adidas": rā nui

1920 - i hanga Adolf Dassler te hu hākinakina tuatahi i roto i te ao. Kei te hanga te reira i ā, i tū te rerengamahi i te kīhini o tona whare.

1924 - turanga o mahi te Dassler teina whānau '. I runga i te tuku o te hu mahi te whānau katoa.

1927 - production motu tupu i roto i te "Factory Dassler Brothers Shoe", i reira te mahi 25 iwi. hokona te whānau he whare motuhake mo te kamupene.

1928 - hu hākinakina, whakaputaina e teina, whai wāhi i roto i ngā whakataetae i roto i Amsterdam.

1931 - Adolf Dassler hua hu mo tēnehi.

1936 - te whanau o te tama.

1938 - Whakatuwheratanga o te rua o nga wheketere.

1948 - teina whawhai, he wāhanga o te mahi te utuafare.

1954 - kua nui te rōrahi ā-tau o te putanga "Adidas" 450 mano.

1956 - Ka whiwhi te wheketere Norwegian te raihana. hu waitohu "Adidas" hanga te waho o Germany.

1959 - ka tuwhera u Horst tama a Adi i France.

1962 - te putanga o te tracksuit ki toru whiu.

1978 - mate Adolf Dassler - "Adidas" kaiwhakarewa kamupene.

I muri i tona matenga, tangohia te u i runga i tana wahine Katharina. A, no te reira ko te pouaru, ahu "Adidas" ko ratou tama Horst.

Ko te kaiwhakarewa o "Adidas"

1948 whakamatauria mate: te ara te teina i te aroaro, ka kua meinga kua i te wa o te kamupene ao rongonui "Dassler" mutu ki te tīariari. Ia o ratou whiwhi ona ake wheketere, me ngā kirimana mutu, kahore o ratou i te tika ki te whakamahi i te ingoa Dassler i roto i tona ingoa kamupene. Ko te kupu i reira ko te maro "Adidas", te kaiwhakarewa o i ko Adolf Dassler. wehea teina Haurongo i nei ki "i mua i" me te "i muri i". Tenei tohua te timatanga o te whakataetae uaua i waenganui i whanaunga-roa 60 tau toto.

I roto i te taua tau hë atu te āhuatanga i waenganui i teina whakatū me te rēhita o te rongonui "toru whiu" (pūāhua motuhake "Adidas"). Ko te meka e tuatahi i te logo Dassler whānau 2 kaho, a tapiritia Adi tetahi.

I roto i 1949, i te kamupene Adolf Dassler hua hu i titaha rapa, a ko te kupu i mua o Puma waitohu i roto i te whakataetae. Otiia puta te wikitoria nui i roto i 1952 i te Olympics i Helsinki, i te hu te nuinga o nga kaitäkaro "Adidas" i roto i hu te kamupene o.

Ko te kaiwhakarewa o te waitohu takaro Puma

tapa Rudolf ingoa i muri i ratou ngangau ki tona teina ki te nines. O te akoranga, te waitohu Puma kihai i whakamanamana e i muri i te parariraa o tona hu, hiahia maha kaitäkaro, engari tonu ka mau etahi o nga kaitākaro o te kapa whutupaoro motu o Tiamana ki te mara i roto i nga putu i hanga e Rudolf.

puta te wikitoria tuatahi anake i roto i te 1952, ka Dzhozef Bartel, ropia i roto i ngā hua waitohu, riro a te wahine 1500 mita. I muri i te 2 nga tau, ko tetahi whakamanamana: te rekoata o te ao mō te rere i te tawhiti poto. Whakaturia reira ko Haynts Fyutterer i sneakers i Puma.

Ko reira ke e ahakoa te meka e kua hira maha rongonui me, i roto i ngā mātapono hou, kamupene, puta "PR" logo rongonui anake i roto i te tau 1960.

Ko te revolution mau i roto i te ao nei hākinakina i ina tenei waitohu i roto i te 1990, tukua kohinga hu o te tamariki, i reira te mana o ratou rahi e te waewae o te tamaiti.

i tenei ra

tari Own te kamupene i taea ki te whakatuwhera anake i roto i te 1999, āhua, ko te wairua o te whakataetae i roto i te wahi tuatahi, me te kore e whakaaetia ki te ngenge whakataetae. Kei hanga Art e i roto i te pa o Herzogenaurach, te wahi i whanau ratou teina "friendly". I roto i te mano tau te kapa French, tino hu, me te kakahu i roto i ngā hua waitohu, riro te toa o te whutupaoro Pākehā, ka faarahi atu tenei mana ao te kamupene o.

Na roto i te tau i muri mai, te kamupene meinga he rangatira Herbert Heiner. whakapakari ana i te rironga o te waitohu "Reebok" atu tona faufaa, a "Adidas" kua riro te tuarua rongonui waitohu, hoatu kaiārahi "Nike".

I teie mahana te mahi matua o te kamupene, pera i te timatanga o te whanaketanga, e arotahi ana ki runga ki te take o ngā hua hākinakina me te whakapai tonu. I te Kapu o te Ao, puritia i roto i Awherika ki te Tonga, kei te matakitaki ana i te ao katoa nga kaitākaro kēmu ki te pōro Jabulani, i hanga te waitohu o Adolf Dassler "Adidas".

meka ngā

1. Ko te take mo te whawhai i waenganui i nga teina ko tonu unknown. Ka rite ki te mea ratou, kawea ana e ratou i te reira ki te urupa.

2. Ko nga hu i te waitohu "Adidas" hira noa rongonui pērā i Marat Safin, Lionel Messi, Zinedine Zidane, Muhammad Ali, Rawiri Beckham me te tini ke atu.

hua atu noa, "Adidas" tuhia i roto i Russia. Ia mau e rongonui maha, te nuinga o ratou hainatia te kirimana ki te kamupene me te tango hoki i te nui pai.

Monument me nga mau huru whaiaro o Adi Dassler

kore Adolf hoatu he angitu arumoni i te wahi tuatahi - kua tangohia tonu te pae tona aroha whanui mo te hākinakina. Mai tamarikitanga, kua ia kua kaha, ara i roto i te tau o 75 haere ia ki te tākaro tēnehi, a ki te kauhoe i roto i te poka i aroha. Tae noa tona manawa whakamutunga, whai wāhi Adolf Dassler i roto i te mau ohipa o tona waitohu hākinakina rongonui.

I te tau 2006, i roto i te pa o Herzogenaurach, te wahi whanau te kaiwhakarewa o te u "Adidas" i, he tohu i roto i tona kororia. Kei Monument te i roto i te taiwhanga hākinakina ko muri ia ia. Parahi Adolf Dassler e noho ana i runga i te rarangi tuarua, e matakitaki ana i te kēmu i roto i te ora, me i ona ringa e pupuri ana i te hu poikiri, kotahi riro e te ao, a homai ana e te ti'araa tiaa ohie i te utuafare rawakore.