Boston Matrix: ngako, painga, kino

He aha te mea Boston kopu? Tenei ara atamai, me te taketake o te whakarōpūtanga hua i tapa e te rōpū o marketers Boston ahu e Bruce Henderson i te mutunga o 60-doma o te rau tau whakamutunga. Mārama whakaurua ratou tenei tikanga i roto i te tepu o te wha hauwhā. E ai ki a Henderson, e taea te pēnei i ia hua, ratonga rānei ki tetahi o nga hauwhā. Ko te tuaka poutū o te tepu - he tere o te tupu o te whakamātautau o te mākete, whakapae - te wahi mākete o te hua (ratonga). kia rerekē akiaki tupu i runga i nga tikanga ohaoha me nga hiahia o te kamupene rānei.

Wha momo o hua (ratonga)

1. Stars - hua e whai he wahi mākete nui i roto i te hokohoko nohopuku tipu. Ka rite ki kawea e ratou te pai te nuinga, kia tiaki ratou, toa, a, o te akoranga, te waihanga whetu hou.

2. tamariki uaua - iti share mākete i tere tiketike o te whanaketanga mākete. pau ratou i te rota o ngā rauemi, me te hoatu iti. Ki te hiahiatia, ake i titau te ōrau o te hea mākete te haumi pūtea nui.

3. kau Moni - no te enei hua e āhuatanga e share mākete tiketike, me reiti iti o te whanaketanga mākete. Ki te haumi iti kawea e ratou te pai mōrahi. kia kau Dairy kia mahue i roto i te kōpaki rite te roa rite kore e te āhuatanga huri.

4. Dogs - te rahi iti me reiti iti. Tenei haumi tutuki e pau anake rauemi kamupene. Ratou pai ki te whakakore rawa i te iti rawa whakaiti ratou aroaro i roto i te kōpaki ranei.

painga

Mai i te hi'oraa o te tātaritanga o ngā tukanga ā-roto, he maha o ngā painga Boston kopu kua:

- homai he pikitia te whakatakiruatanga o o te whakataetae o me tono mō ngā hua o te kamupene o te;

- tauturu te reira i roto i te tika o ngā kōwhiringa rerekē o ngā rautaki hokohoko;

- E hāngai ana i runga i te mutunga kaiwhakamahi, hua, production rōrahi me te hoko pai hua;

- tohu te wāhi matua, ka whakaaro kōwhiringa rerekē o ngā whakataunga hokohoko;

- Ko reira te huarahi tino utu ki te tātari rautaki o kete koloa te kamupene o.

hapehape

I tua atu ki te painga, he huakore Boston kopu:

- Kei te arotahi ki runga ki te kamupene, ārahi i roto i tona motuhake, tuhi ki te ārahitanga ranei;

- E hāngai ana Boston kopu i runga i te rautaki hua me rerenga pūtea o te kamupene, ahakoa kahore rautaki rite nui i roto i te tahi atu mokowāmahi hoki ia: kaimahi, hangarau, whakahaere, etc;.

- ngaro tona mārama titau te whakaaro atu taipitopito o ia kāwai hua takitahi ka multiproduct ahumahi ranei;

- i he painga mahi te tātari o tenei kopu, engari anake i roto i ngā o te rapunga tutuki e te hua. Te kore ake rangahau e kore e hoatu i te reira i te pikitia rite mo te heke mai.

O te akoranga, te kopu Boston ko te "atamai" taputapu tika, engari i roto i te mahi he pai ki te tango i te whakatau whakamutunga i runga i te hua o te kore tetahi engari maha ngā tikanga o te tātari rautaki o te kamupene.