Convergent Journalism: ariā, momo. hangarau New i roto i te nūpepa

taea ta'efakangatangata o matou ra mōhiohio whakaturia pere whanaketanga tere e kore anake i roto i te rōrahi me te kounga o te mōhiohio, engari ano hoki i roto i te ara o tona whakaaturanga whakarongo whānui. Na te taraiwa matua o katoa tenei tikanga pūtahitanga, i roto i nei mutu noa te rohe me ngā ārai i roto i ngā mahere maha ki te tīariari, ko te putanga o hangarau mōhiohio me te whakawhitiwhiti hou.

Tuatahi o ratou mana pānga katoa sino i runga i panoni i roto i te rīpoata, na te ariki, pāpāho tüäpapa mōhiohio hou, me ngā tikanga atu mātanga o te tuku o te ihirangi.

Ko te takenga mai o te au hou

Ritenga whakarihariha hiranga nāianei o te pūtahitanga nūpepa i roto i te 1970, kua tomo ki te whakamahi sociologist American Denieel Bell - te kaituhi o te ariā o te hanganga o te hapori pou-ahumahi. I taua wa, i tenei wā tikanga te hanumi, o rorohiko, waea, pouaka whakaata i roto i te noa nga whakaaro hangarau.

Heoi, anake ki te timatanga o nga 90, i te mea he nohopuku, me te parare i roto i milioni o ngā kaiwhakamahi te Internet, kua riro convergent nūpepa he hihiko kaha i "wa ki te wā i te kaupapa" ki te tino whaihua pāpāho mōhiohio hōputu. A i roto i te 20 tau whakamutunga, te ariā o rongorau tīmata maite kōrero i roto i te porowhita ngaio.

Tukanga Integration ao

Hononga o rerekē momo o rīpoata kawea (press, reo irirangi, pouaka whakaata, pāpāho ipurangi) te roto i te maha ngā taumata herenga. A, i roto i ia o ratou te whānuitanga o te pūtahitanga, me ona hua rerekē tino:

1. Ko te "i tahito ra" taumata nuinga o pūtahitanga o taputapu hangarau e whakamahia ana e te ngā kairīpoata ki te kohikohi me te rauemi mōhiohio tukanga. tukanga e rite homai whanau putanga o gadgets hou mo te maimoatanga o e titau te taumata e tika ana o te mātau.
2. Na reira, kei te hoko i te taumata i muri te pūtahitanga o te ngaiotanga (wheako, mōhiotanga, pūkenga). E ngā kaimahi o ngā tari rerekē me ētita ki te kapa kotahi mo te whanaketanga o te rauemi rongorau.
3. I roto i te heke mai, hangaia e hōputu ihirangi atu matatini, te whanui, me te ao nga preconditions katoa mo te pāhekoheko i waenganui i te pāpāho (tā, reo irirangi, pouaka whakaata, me pera i runga i. D.), momo Whole, e ko te tihi o te whanaketanga o te convergent nūpepa rite te katoa.

I runga i te whakaaturanga e hāngai ana rongorau-o ngā mōhiohio, parahi-kamupene o tenei ra tohatoha ratou ihirangi i runga i te whānuitanga whānui o tüäpapa pāpāho (ahakoa, hei tauira, reo irirangi Internet, niupepa i runga i te turanga ipurangi te hōputu Tukutuku-TV ranei).

Whānui e korero ana, te wā «convergo» Latin tā kore anake te mana tahi o tetahi ari ki tetahi ki tetahi, engari ano hangarau tiri mutunga, te tikanga wheako. A i roto i te take o te āhuatanga o te nūpepa convergent, puta tuitui tahi rite te tukanga o te whakawhiti i te mōhiohio taua i roto i te raupapa o te pāpāho (kuputuhi, oro, me te ataata) te whakamahi i ngā takere kōrero (tā, reo irirangi, pouaka whakaata, me te hōputu nāianei tino rongonui - ipurangi).

hangarau New i roto i te nūpepa

Ko te horapa ao o te Ipurangi arahina ki te hanumi, momo ngā motuhake o ngā mōhiohio päpäho i roto i te kōwae kotahi, e ara i roto i te mua tata whakaaro tino roaahia'tu.

I mua, he tangata, i roto i te tikanga ki te ako e pā ana ki te rongo hou, ko reira tika ki te whakamahi i te reo irirangi. Hei kite i te aha kei te tupu urunga he taea anake ki te awhina o te TV. tūmanakohia te mōhiohio atu whānui, me te āmiki te anake i roto i te mau api o te putanga hou o te niupepa.

Ko te tukanga o te pūtahitanga pāpāho nāianei ka taea ki a koe ngā ororongo, ataata, me te mōhiohio kuputuhi i roto i tetahi o te rauemi whakaputaina. O te akoranga, titau te tukanga o te hanga i te hua rongorau wheako, pūkenga me ngā utu rauemi. mārama faaite Tata te hiahia ki te whai mana e tika ana, me te taumahinga o te taputapu, utu mo te mahi o te whakaahua, me te whakatikatika ataata ngaio (e kore e ki te whakahua i te ētita, kairīpoata, a na i runga i. N.).

Ko te kupu, hangarau, me te mau mai i te pāpāho rokiroki hou ahei o te rokiroki i te tukutahi ataata, kuputuhi me raraunga tangi, whakaturia te atamira mo te tuitui angitu o te press, reo irirangi me te pouaka whakaata ki te kotahi ngā rauemi mōhiohio.

Ko te hanumi, o pāpāho me hangarau kōrero i roto i te ao kairīpoata kotahi

Tonu te huri whenua pāpāho (he huinga o te hangarau kōrero tino rongonui / ratonga i roto i te ao) kotahi ara ranei hopoi tetahi he wehenga mohio i roto i te rarangi o nga pāpāho hou, i roto i te tirohanga o te mea e taea ki te tohatoha i te katoa o momo convergent nūpepa:

1. Media - pukapuka mahere rohe nui, e arotahi ana matua i runga i te rohe motuhake. E whāiti ratou mahi ki tetahi o nga wae o te pāpāho: nūpepa, reo irirangi, pouaka whakaata rauemi Ipurangi ranei. Ko tenei momo o te ara oti tino whakaatu e kaipānui i teie mahana i huaina "rongo tuku iho". Ki te whakaaro ki te pūtahitanga i roto i tēnei kāwai te nuinga whakatinana i roto i 1-2 taumata whakaahuatia i mua.
2. Hypermedia - e kore e te momo o te convergent nūpepa iti ki te tūāpapa pāpāho kotahi anake ki te whakaora i to ratou ihirangi. Hei tauira, he nūpepa online, whakaputaina nei hoki i roto i te puka tā. Ko reira auraa te nuinga atu ratou katoa e te wā "rongorau" / - he huinga o te rauemi o te kuputuhi o te maha o ataata, ororongo, whakairoiro me ētahi atu tikanga o te whakarato mōhiohio. Integration ki hypermedia, aua, e wahi i ngā taumata e toru katoa.
3. Transmedia - momo kaua rangirua, te tautohe e pā ana ki i tonu tonu ki tenei ra. utua ngā aro te ki whatunga pāpori (kotahi tauira o transmedia), i roto i tona ngako te anake tetahi wahi riro āhuatanga me ngā mahi pāpāho. I roto i tenei take, ui te uara kōrero rawa ihirangi, t. Ki. I hanga te reira e ka whai wāhi i roto i te kore whakatika ngā kairīpoata, me ngā kaiwhakamahi e tahuri te nuinga ki te kōrerorero atu (korerotia) te tikanga whakaoho. I roto i te tua, he tūāpapa taua pāpāho e haere i tona taumahinga me te tono mahi tawhiti tua atu i te kotahi o rīpoata, tohe maha tohunga kore ki te kia kite a rite te auaha nui. I muri i transmedia whakarato ngā kaiwhakamahi ki te kore te mahi anake kairīpoata, engari ano hoki pānuitanga, ihirangi whakangahau, me te ake.

faaauhia te Cross-pāpāho

Kei te maha te wā "nūpepa converged" whakakapi e te ngaio - "ripeka-pāpāho". Ko te tino e tika ana ki te noho tata o enei ngā tenei. Ko mo nga faitatau katoa, te rerekētanga i waenganui i a ratou he iti iho i te tikanga te whakatakiruatanga o o te muri.

Cross-pāpāho tika titau te whakamahi o te whakaputanga o ngä tüäpapa haapurororaa i te iti rawa e rua (tā, pouaka whakaata, mamati, me ētahi atu), me te tohatoha o te ihirangi ki te maha o ngā pūrere hangarau (pouaka whakaata, papa, smartphones, etc .. Taputapu). arotahi te reira i runga i ngā momo rerekē o tüäpapa i roto i ona mahi me te hanga nūpepa ripeka-pāpāho.

Huarahi ki te kimi rauemi rongorau

Ko tā tonu convergent Journalism te whakamahi o ngā tānga i ngā oro, ataata, me ngā rauemi whakaahua, tufaki ratou ki rite whanui i te whānuitanga o ngā pūrere pāpāho. Ko reira i runga i taua hanga te parau tumu ariā ohie te tino uaua i roto i te mahi i te tukanga o te rapu, te mōhiohio tukatuka tangohia me te rēhita o kairīpoata:

• Me tika kia kawea Pūrongo i te mara i roto i te whakamahi i kāmera ataata, me te tāuta muri o te taime tino nui. Hei tauira, ki te tā te mahi o nga pāpāho tā me i ētahi atu wā pihinga ataata, ka anake ki te takere hoa TV.
• I tua atu ki tenei, e te tikanga katoa pikitia e tika ana, me te tika.
• tuitui ki tonu o ngā kaimahi e mahi katoa i roto i te hanga o te ihirangi pāpāho. E whakaritea Teams o kairīpoata i ngā wāhanga rerekē o te kamupene rongorau i roto i tetahi puka ranei tetahi i roto i tahi i te tahi, e mau ana i roto i kore noa te rapu whānui o te rauemi, engari tona whakaaro, ano hoki te hoahoa ataata o te ihirangi. I roto i tenei take, i reira he he mahi tahi i runga i te pātengi raraunga, Infographics me ētahi atu huānga pāpāho.
• I te pae hopea, e kore e whakahaere tikanga i roto i te mahi tahi i waenganui i te pāpāho rerekē nga pāpāho i roto i te hanga o ngā kaupapa tahi, rapu me te whakatika o te rauemi.

I te tahi taime te mana o te pāpāho converged taurite ake me ipurangi nūpepa, i te mea he aromatawai pai hē o ngā rauemi mōhiohio. Mai E wātea ana ratou i runga i te Internet, ki te huarahi pāpāho waihanga rauemi kei hoki ratou anake hei huānga atu i roto i te supply o te ihirangi, engari e kore e fakamafola hōputu paerewa.

tau kowhiria

I roto i te tahuri, te whakaputanga, e hāngai ana te tika te turanga o nei i runga i te Internet, riro he ingoa motuhake mo tona kāwai - nūpepa mamati. I ētahi wā e whakamahia ana i tēnei wā kei te synonymously ki "flash-nūpepa" (i takea mai i te pūmanawa Adobe Flash, e he taputapu ngāwari, me te rongonui mō te hanga, te whakaputa me te te ihirangi rongorau whakatika online).

I tua atu ki te whakamahi i te āhuatanga Tukutuku Ao Whānui ki te waihanga me te whakatairanga ratou ihirangi, whakaaro ano hoki te putanga mamati rapu mō puna i roto i te taiao o ngā rauemi whatunga. Ēnei ngā blogs, ngā pae rongo, RSS-whāngai, whatunga pāpori.

nūpepa Digital (te mea nūpepa online, he pae rongo, a na i runga i. D.) e pā ana Hāngai ki te converged i te papa whenua o ona kaha rongorau me te whakamahi o te tüäpapa ipurangi mō te ihirangi.

Notes i fakaangá

Heoi, hononga o momo rerekē i roto i te nūpepa rauemi kotahi e kore kahore hoariri Mahalo me waiata. Ko te kupu, ko te taha ki tōraro o te pāpāho converged ngā matua te mea o te kounga o te rauemi kai.

Kaua e mutu me te tautohetohe wera e pā ana ki mēnā e taea te mahi kamupene pāpāho rite te ngaio ki te ihirangi taua, whakaatu i te reira i runga i te maha tüäpapa rerekē. A e hua ana taua whakarongo te ki e kore te Te Hau-ā-uru anake, engari ano hoki te nūpepa kāinga, e tenei ra hoki kua he rota o ngā kairīpoata pāpāho nui.

Ki te hua e whiwhi kaipānui whakaputa utu?

Ko te whanaketanga Media kore anake taea ki te synthesize i te ihirangi o whakaahua, ataata, me te oro, engari ano hoki kua whakaurua te kaha ki te tāpiri i honongaitua ki te whakaputanga o ngā rauemi atu ki te whakauru momo pāhekoheko o pōti, whakawākanga me kōrero. E kore e taea e tatou whakaae e te huarahi pera, ko te kore anake atu ihirangi kōrero, me te rerekē, engari ano tino pānga tona perception rite te katoa. Hei tauira, ki te i roto i te momo tuku iho o te kuputuhi maha te mahi tūranga kōrero taketake, te tānga pāpāho kia kē e faataahia tenei mahi ki te ataata Whakaahua ranei. He kupu i roto i tenei take taumaru iho e mahi rite whakamarama kōrero, whakahōunga, matua.

Ko te whakarongo, kua puta ke tino ona āhua hāngū o te kiritaki, me te āhuatanga inaianei i te mahi nui o te kaipānui e whai, i tahuri, te tikanga pānga i runga i te mara mōhiohio. I roto i tenei take, he whai wāhitanga rahi mō te whiriwhiri takitahi i roto i te hōputu e hiahiatia ana, kaupapa, me te hōkai o te mōhiohio e hiahiatia ana kaiwhakamahi.

I te aha kia te nūpepa hou i teie mahana

ao Rapid o ngā mākete mōhiohio ki te ngaro mooni o tetahi rohe i waenganui ia ratou whakapataritari ia i muri i te pūtahitanga o te rorohiko, päpäho me hangarau torotoro waea ki ia atu.

Kei te nuinga hāngai ngā rauemi pāpāho o teie mahana rite i runga i te mata. Whakaatu o ataata, whakaahua, whakairoiro tino whakanuia ana te pānui o ngā mōhiohio, e tohu ana i te nui tonu o te reira i roto i te puka atu poto. Wä kawea i roto i ngā ngā o te tangi, image me te kuputuhi; Ano, iti te taumata o te kounga o te tukanga e ki te pūkenga auaha o te kaimahi me te rauemi rauemi.

I roto i te tua, he wāhi nui i roto i te hanganga o te whakaari nūpepa hou, me te whakaaro tūmatanui, riro whānui o te faaiteraa haere noa e tika ana ki te putanga o ngā āhuatanga pāhekoheko i roto i te rauemi pāpāho. Rau o ngā kōrero, me nga mano o pōti i roto i te pane, whakatau me te pōti tūmatanui - kua riro te pānga tūturu taputapu kaiwhakamahi i runga i te reo pārongo, ano e pā te pere o te whanaketanga o te te ihirangi pāpāho tenei katoa.

taiao pāpāho whakatau mahara

Paheko taputapu pāpāho kanorau i roto i te hua kotahi whakatakoto ana paerewa hou me ngā tikanga i roto i te mahi o te kairīpoata nei e titauhia i teie mahana ki te tango i te whānuitanga o ngā pūkenga e hāngai ana mō te kounga o te rauemi i roto i te hōputu tika. Whakatutuki i ēnei whāinga titau kairīpoata hou ngāwari i roto i te ao pāpāho, me te te mahi mohio ki momo rerekē, me te āhua o te rauemi.

Hoki te tika te nuinga o te ihirangi i roto i te hōputu matau me te ihirangi o te kaimahi pāpāho ao me e taea ki te ngaio kawe i te rārangi katoa o ngā mahi huhua. I roto ia ratou:

• te kaha o te tuhi ataata;
• Tuhituhi kuputuhi kōrero, me te matatau;
• tuhi podcast oro;
• pūkenga whakatika;
• wheako ki blogerskogo rohe.

Te whakaahua ratou kōtaha, te kairīpoata hou

whakaritenga o nāianei whakapae te oraraa o te motuhake, rongorau-momo o whakaaro i roto i ia kaimahi circumscribed poi. Na kua whakaaturia e ia, rawa i roto i ngā pūkenga:

• te kaha ki te kopere pūrongo ataata, me te hanga whakaahua;
• mahi ki ngā hōtaka rorohiko (te nuinga pā ana ki te matauranga o te mahi o te tāutanga o ngā hōtaka);
• ki te whakatere i runga i te Internet, te mahi tahi-te kounga tiketike, me ngā puna kōrero;
• tōtika a hohoro hua ihirangi rongo ki ngā rauemi whatunga;
• tukanga, me te tuku pākete raraunga rōrahi o te oro me te ataata;
• blogerskogo whakatere i te parae (tae atu i konei te kore anake ki te rapu mō ngā mōhiohio, engari ano hoki tika whakahaere ngā blogs);
• kia wātea hoki te whakahaere me te rōpū i tetahi wa o te ra ranei te po.

Ka rite ki te hua, he mea he huinga rite o ngā pūkenga me ngā pūkenga o te kairīpoata tautuhi te pae mō te kounga i roto i te hanga ko kore te māmā i runga i te hanganga o ngā tānga rongorau.

I roto i te whakamutunga, i te mea matua

hou kaipānui pukapuka mōhiohio katoa o ngā kaupapa rerekē, me ngā hōputu tonu kaititiro huringa nui. Tuhinga mo te whanaketanga o te nūpepa convergent kore anake piri ana te whakawhitinga ki te tüäpapa whatunga haapurororaa me te hanga o tona paetukutuku ake. Taua hawhe-mehua, e maha i whakamahia i roto i te convergent nūpepa pāpāho taumata iti rohe, me te rangatōpū, i runga i te anga ke ko te inenga i roto i te whanaketanga o te momo conceptually hou o te pāpāho.

Ko te ngako o te whakawhitinga ki te hōputu hou i roto i te taiao converged ko ki te whakamahi i te maha nui o ngā tikanga me ngā taputapu o te mōhiohio i roto i te rauemi whakaputaina kotahi. Variety o rerekētanga ihirangi kuputuhi, hangarau whakairoiro matatau, hākoritanga, whakaahua, ataata, tangi, te whakataki o te rauemi o ngā āhuatanga pāhekoheko mo te whakarongo - e te katoa i runga i te mea tino pupuri ana integrated nūpepa mōhiohio, hoatu kaiwhakamahi he ahuareka, ngāwari ki te kite i te rauemi kōrero ki te mārama mōrahi me te noa faaiteraa o whakaaro whaiaro.

Ko te pātai tūturu anake, te hāngaitanga o e e whakanui i anake i roto i te wā katoa o te whanaketanga o te pāpāho converged - ko reira te mātau o te whakangungu mahi, pūkenga me te pakirehua e kia e taea ki te whakarato i te whakarongo ki te ihirangi rongorau kounga tino tiketike.