Forum i runga i ngā rauemi rangatōpū, Homai Life ranei i runga i te pae?

FORUM ON rauemi rangatōpū,

RĀNEI hoatu ORARAA I TE PAE?  

No te maha o nga tau, ka karanga te Internet ko te taputapu kaha ki pūmanawa mutunga, a kahore e tetahi o tenei tautohe. Tino maha i roto i te kōrero rā e taea te rongo e ka te tangata he ī-mēra tino nui, te tuku i te tahi pae ranei kitea i runga i te rongo ngā kupenga. tenei katoa e taea e huaina te Internet "te mea homai noa o te atua" mo te tohunga i roto i te publicity. [2, p. 142]

Kua oti te whakamatautau i mahi, e nga takahanga o āwangawanga ki te tokomaha nui o te iwi, whānui kōrero ki runga ki e ngā kaiwhakamahi Ipurangi mau i roto i te wā-tūturu. Ko te tohu o te whakawhirinaki i roto i te mea kua mea he tiketike mīharo. [4, p. 310] Na reira, ko te whakatairanga o te whatunga ko te wāhi o te pakanga pānuitanga katoa. Te kore te wikitoria i runga i te mua mariko kore e taea ki te whakatutuki i te wikitoria tūturu. PR i runga i te Internet - ko te hua mōrahi mō te utu iti.

Ka rite ki nga whāinga o whanaunga tūmatanui i roto i te kupenga ko: te hanganga o e mateakí, mōhio ki te waitohu, te hanganga o te whakapakoko tika. I roto i te tua ko reira nui hoki whatunga PR kōrero tamau i runga i Ngā Huinga, blogs, pāpori. whatunga me ruma kōrerorero i roto i te tikanga ki te "mahana o te minenga ūnga." [3]

E ai ki te rangahau o te mōhiohio - Publicity o te pokapū tātari i roto i te kamupene nui mahi i roto i rāngai rerekē o te ōhanga, taputapu PR mo ratou whai huatanga e whai ake:

- whai wāhi i roto i ngā whakaaturanga, me ngā wānanga;

- i runga i te Ipurangi (rongo, releases, tuhinga);

- PR- tuhinga i roto i te press hokohoko;

- whatunga PR (whatunga pāpori, kōrero, Huinga, blogs.);

- ngā mahi PR mō kiritaki.

Kia whakaaro tatou te tau tūnga 4 - whatunga PR, e whakaaro ahau ko te pānga o te rautaki whiriwhiri wā roa-āhua. titiro He taipitopito i te hui i runga i te paetukutuku rangatōpū, rite te hongere kōrero.

whāinga Forum - tautoko kiritaki me te hanganga o te moni i roto i nga hua ratonga ranei. kia whai te huinga he wāhanga o ngā pātai pinepine ui - FAQ. E uaua ēnei wāhanga homai nui aro. Otiia e kore e he tika tenei. I muri i te katoa, ka rite ki te tikanga, te momo taua o ngā pātai e pā ana ki te tikanga, taurangi, tiwhikete me ētahi atu kaupapa paerewa. O te akoranga, e taea te whakanohoia te mōhiohio katoa i runga i te pae, engari e kore e kitea i te reira tonu nohopuku nui e kore e kitea i te katoa ranei.

Ko te whāinga tino nui o te wānanga i runga i te pae tukutuku o te kamupene - ko ki te tautoko i te moni o ngā manuhiri ki te hua ratonga ranei me te mātauranga o mateaki ki te kamupene. Ko nui atu uaua Whakanao kiritaki tono. Ko Ko te mahi matua i tenei. Hei whakaoti i tēnei raruraru me te tuatahi tika whakarōpū koe ngā rārangi o koutou Huinga, Ka taea e tonu he manuhiri kōmaka i te aroaro o te tika i roto i te wāhanga ngā. Ki te mea ka mōhiohio rōpū motuhake i roto i ia wāhanga, ka taea ki te te kitea hohoro te hui matau, me te whakautu ki reira, ranei ui he pātai hou nga manuhiri pae. He pātai hou - ko te moni i roto i te ratonga, tono kiritaki me te mateakí tenei. I muri i te katoa, ki te, ui e pā ana ki te ratonga, kia he ngā ki o koutou manuhiri, e ko te kiritaki pea heke mai ratou.

He mea nui ki te hoatu whakautu atu tohu - faarahi te reira i tono. I roto i tenei take, i te wāhi nui takaro e āhuatanga hinengaro. Na, ki te he rite mō te tohutohu noa koutou te hunga e kore nei te mea koutou kiritaki, pehea haepapa ko te hononga ano ki ona kiritaki, e utu? Na reira, i te ake i roto i tēnei huinga, te (rite ki te kiritaki) kamupene atu angitu, me te rongonui. Tenei te tikanga - he ona ratonga i roto i te tono. He hiahia i roto i tenei take i hanga te i runga i te kounga o ngā ratonga taonga ranei. Ki te mārama ngā te hui koutou pātai mākete me tae mai te huinga he rota o manuhiri ki te ui pātai, ka whai koe i te rota o kiritaki me he mātau i roto i to ratou mara ki a koutou.

Ko e hiahia ana koe i te paetukutuku ki tetahi huinga? Hei matau tenei, e hiahia ana koe ki te whakautu i ngā pātai e whai ake nei: 1) Ko wai e whakauru koe? 2) te whakaaro o tenei ranei aha rave i te reira?

Apee o tetahi pae - e kore te mano ihotaata ore, te mārama hanganga reira i roto i te maha o paearu mārama. Audience wehenga ki ngā rōpū mārama (e rerekē e ratou whanonga i runga i te paetukutuku) hanga māmā reira ki kounga me te atu tātaritanga ine. Ko te kī whakarongo ūnga kore e waiho tonu te whakahoki ki te pātai tuatahi (wai e whakauru koe?). Hei tauira, ki te he koe i te kaiwhakarato ratonga 1 - 2 nga wa i te tau (mō ngā hararei tauira kaiwhakahaere), ka e pai ki te kōrero e pā ana ki tetahi mea, engari e kore e nga taipitopito o ngā whakaurunga tukatuka kaitoi te āheinga hei tahutahu ranei koutou kiritaki. Ko te hunga e whakarato ratonga e pā ana (pērā i Florists aerodizaynery ranei) ki nui pai whakawhitiwhiti ngaio kōrero whai hua. A pea ka tupu ara to koutou hapori i roto i te kaupapa motuhake! Torutoru whakataetae pānuitanga ngā, engari kaupapa ngātahi i te tomokanga ahumahi - ko tetahi pātai.

I runga i te take o te whakatakoto take tuimotu türanga Me ki kia tino motuhake. Ka rite ki te tauira o te aha kia ai taua mea e tika ana ka taea e meinga te whāinga e whai ake nei: te kukume kiritaki hou i roto i engines rapu. Heoi e whai hua e kore hoki te tangata e ui te pātai anake Huinga kōrero, engari mo te tangata e kore nei e kite i reira, e ko te kiritaki, e haere mai ki te pae mo te uiui ngā i roto i te "search engine".

Reira na tupu e, i roto i te noa'tu o te tau nui o kōrero ora i runga i ngā kaupapa (tae atu koutou ngā, me te hāngai ki kiritaki pea), te utu o te tiaki i tikanga, me te mātau tohutohu nui nui te ōwehenga whai hua, arā hoki. I roto i tenei take, he tika nanakia ki te kati i te huinga, ko reira tawhiti pai atu i te kore o te tūāpapa mō te kōrero atu i te huinga whakarerea. Rawa, ki te tango tatou ki pūkete te meka e no te mea o te pāme i runga i te hui e taea te ngia katoa te pae arumoni i te engines rapu.

Ko te kupu, ka hanga i te whakatau ki te whakarite i te huinga i runga i te paetukutuku rangatōpū Me ki hapu i roto i tona whaihuanga mā te whakautu i ngā pātai e whai ake nei: 1) Ko wai e whakauru koe? 2) te whakaaro o tenei ranei aha rave i te reira? Te whakatau i te hihiko o te whakahaere ki te mau tonu i te rauemi, ki te aromātai i te tūponotanga katoa. Whakapuaki i te whāinga o te hui, me te ki te whakatairite ratou ki te taea tūturu o te pae. I muri i te katoa, e kore ai tenei e penei e te kaha whakapaua i runga i tenei hongere kōrero ka nui nui atu i te pānga whiwhi. Whakatau i roto i te āhuatanga i taua, kia waiho ai hei whakawhitinga ki tetahi atu pae (whatunga pāpori, blogs, Huinga o te tahi atu kamupene), kua nei kua kohia te whakarongo ūnga, ka ki te whakatuwhera me reira wāhanga ake e taea e te reira nui atu whai hua. Me whai whakaaro ano hoki te reira i te meka e taea mahi PR ara pai-costed hoatu hua tino ritenga, no te mea kahore he te kaiwhiwhi urupare o te karere nga wa katoa tonutia. Ko te kupu, tango ki pūkete nga paearu katoa, te kore i reira he he whāinga āhuatanga ataata, kia rite kore ki te whakatuwhera i te hui, he mea utu tamata tenei hongere kōrero. A, ki te ohorere huri i te reira i roto i taua e kia whai hua tona whakamahi. Ka taea e tonu e tata, i te wa ano ki te tātari te aha i tupu te reira Forum. He raraunga riro whakamahia i roto i te mahi anō.

1. Me pēhea te ki te waihanga i tētahi huinga rongonui, me te pai [rauemi hiko]. - aratau Access: http://www.coolforum.ru/

2. Marconi, D. PR: A Whänui Guide / Dzho Markoni; ia. i Ingarihi. DR Gerenava. Yu P. Leonovoy.; i raro i te katoa. Ed. BL Eremina. Moscow, 2007.

3. semenov, PR i runga i te Ipurangi. Rapu marketing pūkaha. Katoa o te whakatairanga o ngā pae i roto i engines rapu, 2011 [rauemi hiko]. - aratau Access: http://www.marketingsearch.ru/article-piar_v_internete.html

4. Jaffe D. Advertising: Life muri mate / Dzhozef Yaffe; Trans. i Ingarihi. Yu Kapturevskogo. Moscow, 2007

5. Relations Public [rauemi Electronic]. - aratau Access: http://stanlykajurov.narod.ru/internetpr.htm

Halavan Ya