Ngā momo o te rangahau hokohoko mo te ako hohonu o te mākete Hei te arotau i te pai whakaritea

Hoko rangahau, i roto i te tikanga whanui - ko tetahi ako e momo o ngā mahi hokohoko. I roto i ngā ohie, parau noa'tu te reira ki te whakarato i ngā tari hokohoko o enei kamupene, i roto i te heke mai ka āwhina i ki te hanga i tenei ranei e whakatau.

tauturu rangahau Marketing ki te tautuhi i te hiahia o ngā kiritaki, ki te tāutu i ngā kaha me ngā ngoikoretanga o te hua hua, aromatawai te āhuatanga o whakataetae i roto i te mākete, me ētahi atu
rangahau mākete tukua ano wehe i te mākete ki wāhanga rerekē. I roto i te mau parau te tahi atu, wehe kiritaki ki ngā rōpū e rere ana i tetahi i tetahi i whai wāhitanga pūtea, ngā hiahia me ngā manakohanga. huaina ana tēnei tukanga ko te mākete whakawāhanga.
Tohu o te whakawāhanga mākete rerekē i runga i te ūnga o ngā hua rānei. Hei tauira, mo te mākete kiritaki o te tohu e whai ake nei ka kia whakatakotoria:
Pāpori-ohaoha - te taumata o te kaha pūtea, mana pāpori, taumata o te mātauranga o te wāhanga ngā o te taupori.
Tatauranga - taupori, ōwehenga sex, rōpū pakeke.
Psychographics - āhua me te tuakiri ngaahi tō'onga.
Whanonga - he aha e turai te kiritaki ki te hanga i te hoko ngā.
Ko nga hea mākete o ahumahi taonga kaihoko i runga i ētahi atu whenua:
Ko te āwhata o te kamupene, i te mea he kiritaki.
Manga, ki nei no te hinonga.
Āhuatanga Kiritaki Mahi - auautanga, pukapuka kia, ahua o utu, me ētahi atu

Hoki ngā mākete e rua, te tohu matawhenua whakawāhanga hāngai. E te reira ki pūkete te tūranga matawhenua o te rohe, ngā āhuarangi, kiato taupori me ētahi atu tohu.
Katoa momo o hokohoko rangahau e hāngai ana ki te whakapai ake te tūnga o te kamupene o roto i te mākete.
Ko nga momo e whai ake nei o te rangahau mākete:

rangahau mākete Matatini.

Ko te reira i te ūnga tino rongonui. Ko reira maha uaua ki te whakatau he aha e waiho atu pai mō te haumi te hōkai o te mākete. Ano, he ako whānui o te mākete, te whakamahi i te mōhiohio whiwhi āwhina ki te tika te whakamahere me te matapae mahi mākete. I roto i te tikanga ki te tango i tenei ranei e whakatau, me aromatawai te investor te mōrearea, me ō rātou pūmanawa i roto i tetahi ruri o mahi.

Analysis o te tiaki taiao.

I roto i tenei take, e kore e taea te takina e pā ana tika ki te mahi o te kamupene. Ko nga tikanga e pā he mākete ngā, te taua hoki ngā kaiuru katoa.

Analysis o te kāwanatanga ā-o te kamupene.

he ako taua ki te whakatau tūranga te kamupene o roto i te mākete, me tona whakataetae. e tauturu i te mōhiotanga o pakaritanga me ngā ngoikoretanga ki te whakapai ake i te āhua o te kamupene o nāianei.

whai wāhitanga ako.

Kei roto te reira i kamupene tātaritanga pea.
A tuatapapa i te mau hinaaro o kiritaki. Ka rite ki te tahi atu momo o te rangahau hokohoko, ka taea e te whakapai ake i te āhuatanga o te kamupene i te utu o te matauranga o te rōpū ūnga o kiritaki me ratou hiahia.

Ako pānuitanga.

Ki tenei ako, e whai ana marketers ki te tautuhi i te ara whai hua tino ki whakatairanga i te hua: pānuitanga i runga i te reo irirangi me te pouaka whakaata, whakatairanga, pä.
No mea e kore e aha momo o rangahau hokohoko whakamahia, ko reira nui e kawea ratou i te taha o ngā kaimahi whai tohu. Te nuinga o ngā kamupene nui whakarato te rōpū hokohoko tokotoko, kua tukua nei ki te whakatairanga i te kamupene i runga i te mākete.
Ko reira e ano kamupene iti e kore e e tika i te tari hokohoko, ētahi wā he tika e kore e pai. Taua hinonga māmā i te wa ki te wa ki te whakapā atu kamupene e faaaravihi i rangahau mākete.

Heoi, me hanga te paari mau faaotiraa faufaa, tango ki pūkete riro te matauranga.