Hiranga o te hokohoko

Ko te tukanga o tetahi hinonga maoro, i reira te mea he momeniti ka ki tona matenga kitea he whakahoki ki te pātai: he aha e meatia e koe i muri? I mua, i kore e ara i tetahi uauatanga, rite ki te kamupene i whakaturia etahi whāinga e i ia ki te hanga. Ko te whakatutuki i ēnei whāinga, ko te mea e tika ana ki te hanga i etahi whakatikatika, ki te tautuhi i ngā mahi rohe hou.

Mea atu, e mohio ana koe, e pā ana ki te mea tae koutou i te mutunga o te wāhanga i muri mai o te mahi. Heoi, he Kāore tenei huarahi mai ki te mata ūnga āwhiwhiwhi fakafuofua'i 'hua. Ka rite ki motuhake rite taea - e te aha kia te whāinga kia āhuatanga. A ki te tiki i te whakaaro e pā ana ki reira, he mea e tika ana ki te whakahaere etahi mahi, whakawhetai ki nei e waiho reira taea ki te ite i tēnei whāinga. Ētahi o ēnei mahi ngā hokohoko me te rangahau, e taea e mohio ana koe ki ta te mākete mana'o te hiahia i tenei ra, me te ki te matapae e ka riro te reira hiahia i roto i muri iho i te tetahi wa.

Kaiwhakahaere o kamupene nui e kore i ahatia ki te pupuri i te āhua o ratou ake hokohoko. Ko te mātanga ka aroturuki tonu te mākete me te hoatu tino tohutohu. I roto i te nuinga o te wā, pai whakahaere te kamupene, i roto i te tua ki te marketer, ki te mahi i taua mea mo te pānuitanga me te PR mātanga - i ētahi wā te whakawhetai ki te mau tautooraa o te kamupene rōpū ka taea ki te whakatutuki i ā rātou whāinga, ara i roto i te noa'tu o fifi maha.

Na roto i te whakakotahi i enei tohutohu rerekē e toru, ka taea e koe te whakatutuki i ngā hua whakamīharo. Ki te ka tātarihia tika te kōrero e whakaratohia ana i roto i te hokohoko, ka hei te pānuitanga e taea ki te kawe tonu i tō pānuitanga ki kiritaki ūnga motuhake, me whanaunga tūmatanui mātanga ka taea ki te whakahaere ake whakaaturanga, me te whakamahi o te amuiraa press.

Ki te hiahia koe ki te whakaatu i taua ahunga whakamua, Heoi, Kei tou kamupene o te tokotoko iti, e hāngai ana nei i runga i te tokotoko, ka kua te mahi o ngä tauäkï pütea kua mohio tuatoru-rōpū, kaua e manukanuka. I roto i te meka, he fixable mea katoa. Ki te ara i roto i te tono mo etahi ahua o te mahi i reira he he rota o tono. Waihoki, i konei, ki te tangata i reira he he hiahia i roto i te rangahau mākete, ka tino kitea e koe i te kamupene e taea whakahere ratou haerea.

I roto i te tahi-mahi ki taua whakahaere, ka hiahia i roto i aua kamupene i roto i te State o e reira ko te marketer. Homai te faufaa rahi o ngā raraunga rangahau, e pupuri ana kia whai wāhi ratou ngaio tohu ki wheako whānui.