PR tōrangapū

puta Advertising PR i roto i te rau tau rua tekau i roto i te Te Hau-ā-uru. I ngā tau pokapū-rau, Dzhon Shnayder, whanaunga tūmatanui kaihoko, kua whakaputaina he pūrākau i huaina "putorino Golden." I roto i tona mahi, i homai e ia he whakamārama kaua taipitopito o nga tikanga hinengaro o te mana i runga i te iwi e kua whakamahia i roto i te pakanga peresideniraa 1960. Ko te rōpū tōrangapū i taua wa i reira i nga tohunga tuatahi i roto i te PR.

Na kua riro te ahua o "hua" i roto i te kaitono peresideniraa, a rite puta te mākete kaipōti. Ka rite ki te hua, hua te aroraa e rua ngā kaitono i roto i te totohe i waenganui i nga umanga pānuitanga e rua. kihai i te kaha te toa, engari kua mahi te tetahi nei tūmatanui whanaunga ratonga tino tōtika. I roto i tenei take, whakamahia matou he momo o tikanga o mana hinengaro i runga i te kaipōti.

i faataahia PR tōrangapū ki te kaipōti ngā, pāngia ngā tikanga o mana nga ngākau nuitanga o te tangata toharite ki te taumata toharite o te maramarama. O te akoranga, ngā kaipōti paanga i roto i te whakarongo ki ngā whaikōrero roa e pā ana ki ao raruraru ao. He hiahia ake i roto i to ratou ake mau fifi tonu ratou.

PR tōrangapū - he reira rawa he tukanga taumatarau matatini. Kei roto te reira i te maha o ngā:

1. Faanahonahoraa a te whakahaere kaupapa whai hua.
2. rautaki Whanaketanga.
3. rangahau oraraa totiare.
4. kaitono tautoko HOHO'A.
5. tautoko Ture o te pakanga.
6. Te whakawhanake i te mahere auaha.
7. aroturuki waho.
8. Mahi ki whakahaere (pāpori, tōrangapū, me ētahi atu).
9. Whai wāhi o pāpāho rohe, me te hānga.
10. Rongoā nga ratonga o te whakataetae kaitono me ngā rōpū.
11. Te whakarite me te hanga o ngā taonga ataata. I tenei wā, i reira he tikanga rerekē o te pānuitanga waho: mātārere, pourewa, mātārere, kara, matairangi, kara me etahi atu.

PR tōrangapū Ko te kohinga o mehua ngā e ai ki te whakatutuki i te whāinga i whakaritea. PR i roto i te te whakamahi i te whānuitanga o ngā tikanga i te pānga hinengaro i runga i te taupori, i roto i te tikanga ki te whakatutuki i te take o te kōrero ki te haereraa i mua o te hanganga kotahi me i te wa taua neutralizing te tahi atu. PR Tōrangapū whai wāhi te whakamahi o ngā tikanga pērā i:

1. Te hanga i te whakapakoko o te manene, me te toa.
2. Hanganga o te rongonui teka.
3. tautoko teka.
4. whiriwhiringa roa.
5. Hanganga o āhuatanga hepohepo.
6. Taupatupatunga o nga rōpū āwenewene i te tikanga o ngā ngā, mā te whakamahi i nga tangata mua, me te tahi atu mau mea.

PR tōrangapū ngā te whānuitanga o ngā hangarau. whai wāhi ratou ki te hanganga o te kaiwhiwhi o te mōhiohio e pā ana ki to ratou ake whakaaro ranei te hunga o te tahi atu rōpū tau ranei. Ko te hangarau tino noa ngā e kei roto i te PR tōrangapū, mahi te pera-ka karanga "speechwriting". Mooni, e pā ana te wā ki te tuhituhi o te kuputuhi ngā mō te whakaaturanga ā-waha. Kati te ko reira hangarau whānui whakamahia me mana kōrerorero i runga i te tini. Ka taea te whakamahi hangarau pānga PR whaiaro i roto i te wā onge.

I roto i tenei rohe, kua riro te reira ki te wehewehe i waenganui i PR ma, me te pango. Kei roto whakamutunga mehua e takahi ana i te ture, me te kore e rite ki tikanga morare, me te matatika o te hapori. Ngā mahi i whakahaeretia i roto i te anga o te PR mangu, e hāngai ana ki kähaki te ingoa o whakataetae ngā te kohinga o tä, nga utu whakapati, me te pera i runga i. Mämä noa iho, taua mau ohipa e te pā ana ki te horapa te tangata o ngā mōhiohio kino. White PR, i te tahi atu te ringa, whai wāhi te whakamahi o mehua anake ture e hāngai ana i te pa i te ngātahitia i waenganui i nga kaitono me te iwi whānui. I roto i te mau parau te tahi atu, te pūnaha, ko te rere e rua-ara o ngā mōhiohio, e hāngai ana i runga i te parau tumu o te mahi.