Tohu hokohoko Russian. Waitohu me te ingoa hokohoko - he aha te te rerekētanga?

I roto i te sotaiete i teie mahana ki te hanga i ngā āhuatanga rite mo te whakahaere o ngā rerekē. E whakatinanahia ēnei mahi ture whakataetae, te whakanui ake i to ratou hopoi'a no te ratou mahi. Ko te hiahia hoki ngā ratonga mākete waiwai me ngā hua ki te whakatau i nga hiahia o te taupori whakatau te hiahia whāinga ki te whakatū i te tikanga ture e e whakarite wehewehe tika o ngā kaiwhakanao. E rite nui i roto i tenei mahi ko te tohu (waitohu). Kia whai whakaaro ano tatou i te reira i roto i te kōrero atu.

Waitohu hokohoko waitohu

Hoki ia kamupene, ki te hoko i o ratou hua, he mea āwangawanga nui mō tona aronga e kiritaki. E whawha ana tēnei wāhi i tohunga i roto i te hokohoko. te utu ratou ake te waitohu, logo hokohoko. e kore he pai rawa o te kaihoko o ngā hua tonu kouma, ka hāngai i runga i ona āhuatanga kiritaki. E mea pinepine, te mea i whakaritea e te perception herekore, i roto i ngā tohu, i roto i nei te whakaaro o te hua i hanga. whakaatu Studies e hanga tata ki 85% o ngā whakataunga hoko i runga i te pūtake o te ngā mōhiohio ataata. I roto i tenei horopaki, te mahi matua, e mahi haina waitohu mahi wehewehe hua, miramira reira i roto i ētahi atu hua rite, he pūrongo ki te kōrero kiritaki e pā ana ki te mea i tenei hua ko te pai. Ko te kupu, i hanga hua te whakapakoko.

Waitohu me te waitohu ingoa: he aha te mea te rerekētanga?

I tona matua, tohu enei ariā e rua tata te taua. rerekētanga taketake i waenganui ia ratou. Tohu whakaurua i te taumata-ture. Ko te wā tuarua, puta reira rite te iritiraa mau o te whakarāpopototanga TM - tohu hokohoko. whakamahia tēnei ariā i roto i te ture te ao. He mea tika ki te mea e te whakamahi o te ngā "waitohu", he hē i roto i ngā o te ture motu "ingoa waitohu". e kore e ēnei kāwai rēhita i roto i te Russian Federation. Tohu - tohu o kaiwhakanao tohu ratou kawenga mō te kounga hua.

pū

I roto i te GC E tautuhia tohu rite nga tikanga o te wehewehe io ratonga, mahi me ngā hua. mahi ratou rite te tika no ki te hinonga. I roto i runga ki te Kawenata Paris, puta tohu huru rite tūturu o taonga tukua mō te hoko. Ko ratou e kore anake nga kaihanga o pānuitanga, engari te faaite ano hoki te kawenga mō te kounga. I roto i tenei whakaaro, he waitohu taua, pērā i "Made i roto i Russia" me "Maid i Haina" - e kore he tohu hokohoko. hapa ratou i te wāhitau motuhake o te kaiwhakanao, te ingoa o te hinonga, te wahi ki te haere i runga i ngā take kounga.

whakaritenga

E rēhita tohu raro ki etahi tikanga. I roto i ngā, me kia taketake ia pūāhua hou. kihai i taea e ia faahiti i te rēhita kē me te wātea i roto i te mākete. e kore e waitohu tohu i te āhuatanga motuhake o te hua ranei i runga i tona kounga teitei, e kore e tetahi mōhiohio e ai whakapohehetia te kiritaki i roto i. Hei tauira, i roto i nga wairua e kore e taea te waiho i te Eiffel Tower, kia whakaaro rite te kiritaki e he tika ratou i France. kia ngā Business Russia tohu i te whakamāramatanga e pā ana ki te takenga mai o te hua. Hei tauira, mohiotia katoa "Gems Ural", "Gardens Pridonya" me pera atu. I roto i te ao nei i teie mahana i reira he neke atu i te 5 miriona o enei pūāhua. I roto i te tikanga mākete o nāianei kua whakaaro matou i te ariā e kua neke whakataetae ki te whakapakoko o te kaiwhakanao.

hāngaitanga o te whakamahinga

āhuatanga te mākete hou e pā kaha o te whakataetae. Manufacturers me kaihoko rapu ki te kukume me te hokona hua te tau mōrahi o mua. Pakihi solves hoki te raruraru o te pupuri o ngā kiritaki me kiritaki. tenei katoa nui rahi tona tono i roto rama pakihi, tohu. E ai ki te whakamāramatanga o te American Marketing Association, kia matau werawera TM te ingoa, tohu, wā, tauira, ranei te huinga ona, e tika ana ki te tautuhi i te hua ratonga ranei o tetahi atu ranei pakihi, differentiating ratou hua i ngā hua whakataetae '. whai te reira e kua whakaritea nga tohu hokohoko ki ngā hua e makona i te taua mau hinaaro o te kaihoko. I roto i tenei take, nga hua o te tahi mau kamupene He etahi āhuatanga e rereke ai i te reira i te taonga o te tahi atu hinonga. kia sino, kouma, mahi enei rerekētanga, me te ana ki te mahi hua. Ka taea hoki e ratou fafa, aronganui, tohu. E pā ana hāngai ēnei āhuatanga ki te kanohi waho o te hua.

Te anga hanganga ture i roto i te Russian Federation

Ko te tohu ture waitohu me te mahi tāutuhia rite te ti'araa ahei o differentiating hua me ngā ratonga o ētahi o ngā whakahaere me ngā tāngata takitahi i ngā hua rite o ētahi atu hinonga pakihi. whakaturia tohu atu i te haamauraa i wehewehenga e ki te whakarite kōrero i waenganui i ngā kaiwhakanao, retailers me kiritaki. Hei wāhanga o te whakataetae te tauhohenga kiritaki ki te tohu hokohoko me, runga i, i roto i a ratou, ki ngā hua, te nuinga whakatau tūranga te kamupene o roto i te mākete.

āhuatanga nui

I roto i te Russian Federation he tau ture 3520 Ko - I. regulates te reira i ngā take e pā ana ki ngā tohu hokohoko, tohu o mahi me appellations o te take mai o ngā hua. tiaki Ture o te tohu whakaratohia i roto i runga i te rēhita kāwanatanga. I te tiwhikete waitohu ka puta. he tika hoki te 10 tau i te rā i riro te tono i te Tari Patent rēhita. I te tono o te tangata nona o te wā tohu kia atu ai.

Tuhinga o rēhitatanga

tukua e ia mo te whenua whanaunga tino ranei. Ko te whakamutunga ko te ihirangi roto o te tohu, ko te tuatahi - ki te tika ngā o ngā rōpū tuatoru. I whenua pūmau kore e whakaaetia ki te rēhita pūāhua e ngā o ngā tohu:

1. Non-differentiating kaha. Hei tauira, kia anake te mea he aho, reta takitahi, tau, āhua āhuahanga kore e kei roto hoahoa ranei hanganga taketake. Reira hoki ngā whakapotonga noa (CDB, Ltd. me pera i runga i.), Schematic me whakapakoko hua tūturu.
2. Vauvauhia i roto i te puka o tohu kāwanatanga, koti o ringa, haki, arā, i te ingoa o whenua me o ratou tohu, ki tonu i haapotohia ranei ingoa o ngā rōpū ao te äpiti, te anga matou mōhiohio, taurangi, me te mana pane, tohu, kekeno, me ētahi atu tohu motuhake e te hunga rite ki a ratou ki te mata o te whakama o.

mahi rēhitatanga te i te ingoa o te whakahaere tangata tinana rave i roto i ngā mahi arumoni ranei. Ka rite ki te rangatira o te waitohu i roto i te Russian Federation taea e te kamupene ke he tangata i runga i te taua ngā rite kaupapa Russian ranei.

Tau o rangatira

Tei runga i te tokomaha o nga tangata e whai i te tika ki te ake i te waitohu, ka taea e te pūāhua kia:

1. Takitahi. I roto i tenei take, te rangatira - he whakahaere kotahi takitahi ranei.
2. Collective. E wātea ana hoki ngā rōpū pakihi, ngā uniana atu rōpū pakihi noa ranei tohu hokohoko taua. E te tikanga ratou ki te tautuhi i te hua hua hokona ranei, e whai kounga kākahu atu āhuatanga noa ranei.

Ko te tika ki te waitohu e tomo ki taea te tuku i te whakamāramatanga a-ture o te ahanoa i te rangatira ki ētahi atu. Ki te ko te tenei whakaaetanga raihana. Ko te kaupapa - te rangatira o te tohu - kia hoko ano te tika ki reira. I roto i tenei take ko te kirimana mo te taumahi.