Ko te pepeha mō te pānuitanga: te tauira pai me tutuki. Me pēhea te ki te haere ki runga ki te peha pai?

Ka rite ki matau koutou, pānuitanga - te hokohoko nekeneke. Ko tētahi o nga āhuatanga tino nui i roto i te whakatairanga o te hua hua ranei i runga i te mākete - te pepeha mō te pānuitanga. Me kukume te reira i aro o te kiritaki me te whakatenatena ia ki te hanga i te hoko.

He aha te tenei

Advertising pepeha - ko reira he moto poto o te kamupene hua ranei e whakawhiti te whakaaro taketake o te pakanga pānuitanga katoa. whakamaoritia te kupu "pepeha" te i te kupu Ingarihi "pepeha", "karanga" ranei "moto". maua e tēnei kīanga poto he tikanga nui - ki faaite te awhina o tona kaihanga te whakaaro taketake, me te whāinga o ratou katoa pānuitanga. Ko te mahi o te whakanui ake hoki i te pepeha mōhiotanga o te waitohu, tona whakapakoko, me te lahi i roto i kiritaki.

Ko te raruraru o te hanga i te pepeha

I taea te kite i te mahi uaua, te kitea to ratou pepeha mōhiotia i roto i te maha kaihanga me kaihoko o taonga. Pinepine tupu te reira e te karanga ad tika e kore e mahi kaihoko kore te, i mahara me, na reira, e kore e hanga tikanga. I roto i tenei whakaaro, e tangohia e kore kamupene katoa mo te hanga o te pepeha, me te i roto i tenei take, pānui i te hua tetahi ranei aroaro kamupene i ia wa i roto i ngā huarahi rerekē. pepeha Na tika hangaia te tikanga he rota - taea reira ki a koe kia te hua ngāwari e mōhiotia, fakangalongata'a, tautoko image te kamupene o me waitohu e tohu ia.

Ko te pepeha mō te pānuitanga: me pehea ki te hanga i tētahi

Tohunga i roto i te mara o te pānuitanga me whanaunga tūmatanui mea e reira e te tahi mau ture e kia piri ki, te hanga pepeha. I roto i te wahi tuatahi, kia kia fakangalongata'a tenei parau. Ko te, te hanga ngohi herekore, i reira rongo i te huinga ngā o kupu te kaihoko,, whakaaro he waitohu hua ranei pānuitanga i whai wāhi te parau. I tua atu, e moto te kamupene o he ki kia legkoproiznosimym - e kore e taputapu ake ona kīanga roa, me te uaua ki te matau i te kupu. Tümanako pepeha ngā kupu 2-4 (i ētahi wā ka taea ki te whakamahi i 6). Ko te whai hua tenei e kore anake ki kukume whakarongo, engari mo te perception me aauraa.

Ki te mea roa rawa te tumu, i roto i te puka tā i mua e lau te tangata mutunga. Mā te rotarota, ko te tino painga ki te perception - kuputuhi rime zasyadet mau i roto i te ngakau o te kaihoko, rawa, ki te whakamahi koe i te reira tonu me te rota o nga wa. kīanga ahuahu me hohoko o te korero ngā whakaaro o te iwi, a ka he te reira te tino pai mo te kaihanga. Hei tauira, pānuitanga tetahi o nga haumanu niho i tohua taurangi o 10 000 tiakareti. I roto i te feruriraa o tonu puta te ahua o te maunga, me te maha wrappers - na te mea ohie ki te mahara. Noatia, tutaki te rerenga tino atu i hanga enei whakaritenga katoa, te atu te angitu ka taea e koe e mahara i reira.

He aha nga kupu kia karohia

Ko tētahi o nga tikanga taketake, e me te ū ki pepeha pānuitanga, - taketake. Ko te tino nui tenei no te mea i reira e he maha o nga kupu e e kua pera mea patu ki runga, ka whakamahia, e kore e pā noa te kiritaki. Ko te torutoru tūingoa enei: te whakaaro o te whiriwhiri, titiro, reka, mana'o, te au, moe, te kounga otinga, tae, te hā, i pai ai, he kāpasá ngaro. Tūāhua e te hunga hoki kua whai hua - motuhake, tika, pono, tūturu, ahurei, ahurei, motuhake, parakore, tura, whaimana, mateaki, tūturu, tūturu, ahurei, tamata ka whakamatautau, tino tika. Kei te pera maha whakamahia ratou i roto i te pānuitanga, e kore e nei i mohio a e kiritaki rite nga kupu ki te tikanga, engari noa titiro whakaturia o reta. Ki te kei etahi o ratou whakamahia tonu, he reira pai ki te waimeha ratou tautau, taketake tikanga ohorere ranei ki te peha i kore banal rawa.

Ko te tikanga o te peha

A, no te hanga koe i te pepeha mo te pānuitanga, Ka taea e kaituhi whakamahi rave rahi huarahi ki tona tikanga. Hei tauira, ka taea e koe te whakapūtā te kōrero me ngā āhuatanga mahi o te taonga, ki te whakaatu i te reira i te pai o tona ahua. Ka taea e koe te ngā i te painga mo te kiritaki - e ka riro ia ka hoko hua. Ka taea e koe te tūnga o koutou hua rite te tika tino mo te ngā pāpori, rōpū taupori pakeke ranei - e hāngai ana ki te whakamahi i te reira no te pepeha pānuitanga. Tauira: "Gilette - te pai e taea e te tangata te tiki", "Ko te whakatupuranga hou whiriwhiri te Pepsi", me ētahi atu Well, ki te tohu i te pānuitanga tetahi o nga mahi matua o te kamupene - "whakakotahi tatou iwi" mo te kōrero pūkoro, hei tauira ... He hua pai homai tohutoro ki te hua o te Kamupene tona mana teitei ranei - "20 tau i roto i te hokohoko," mo te tauira, ranei "e mahi matou te hākinakina wātea" i roto i "Sportmaster". Ētahi o ngā kaihanga te waihanga etahi tikanga o te pātata ki tona kiritaki, te haapapū e "tika koe i te reira" ranei "wehi o koutou katoa i roto i." Kia tino ki te whakaaro: pepeha, e kore e kaupapa pānuitanga i roto i tetahi take e reo whakakähore i mahakai ranei, e kore e taea e koe te whakamahi i faka'ikai'i - no te mea ihora ka meinga reira makanga. Ko te kē tino tino arotau - ki te whakamahi anake pai me ngā kīanga ora-whakakoia e hiahia ana nga kaihoko ki te whakauru ia ia.

tikanga Motuhake ki tōtika pānga i runga i kiritaki

whakaae te ahumahi pānuitanga lhianga whakaawe te perception o te kaihoko mai ki te awhina o tikanga motuhake - enei ngā te pun. Hei tauira, ka he alliteration pera-ka karanga - kupu katoa i roto i te parau e tito o rite reta ranei tīmata ia kupu ki te pukapuka taua - "tau Topanga e kia hokona" Whiskas "," Clean - ma Tai "," Wella - he nui koe "mo te taua. take te tāruarua fariiraa o kupu pai: "he pēke totoka mō te iwi raugatira," "titiro hou mō te hua hou" i roto i tenei take, kia tino whakaaro koe rite te wahi e kia whakamahia pānuitanga - i roto i te tā i homai kawenga taketake kei roto i te kuputuhi, i reira ko te faufaa me te tikanga o ia kupu. kīanga ranei motokā uaua .. Hei arotake i roto i te piiraa ataata e taea maitai ngā hoho'a me pikitia kanapa Pānuitanga i runga i te reo irirangi e āhei te whakamahi o te mita me te reo - "okrylyayayaeeet RedBull".

Mā te pepeha kūpapa

Ka taea te wehea pepeha pānuitanga katoa ki te hunga e kōrero e pā ana ki te hua ngā mahi ranei, me te hunga e fakafofonga'i noa he karere pai ranei te whakaaro: "kei mua o te whakataetae tonu koe", "whakaaro pai", "hanga tou pakihi whai tatou" . Taua kīanga, i runga i te ringa kotahi, watea i roto i ngā o te faafariuraa o te kamupene - taea te whakamahi ratou mo tetahi mahi, ara, ki te kitea rawatia ake tīmata te kamupene ki te whakaputa i te tahi mea atu, i roto i te tua ki te hua matua, engari ki runga ki te tahi atu i te ringa, i ratou tetahi mea i runga i te wāhi me te taea e whakamahia i roto i tetahi atu kamupene. I tua atu, kua mohio a reira rite te huinga o nga kupu - kahore e kore e mea pera motuhake e pā ana ki te hua ratonga tenei pepeha ranei, kia kore te kiritaki noa e whakarongo ki a ia.

pepeha Best hoki pānuitanga

Te hanga pānuitanga - he tukanga auaha, me i konei nui tei runga i te whakatinanatanga o te tikanga e kore e anake, engari ano hoki i runga i te taranata o te kaihanga. Hei tauira, he tokomaha o nga pepeha pānuitanga tino rongonui "haere ki te iwi" - ko te angitu nui mo te kamupene me tona hua tenei. tāruarua maha o ngā kīanga iwi i nga wa e faarahi te rongonui o te waitohu. Ko te pepeha pānuitanga pai mahara ki mo nga tau maha, ara, no te kahore te mea kua te hua i runga i te mākete. Tauira ngā te parau: "te rangimarie, te aroha, ngaungau - i te kamupene" RotFront "," Yandex - i reira he mea katoa, "" I te tahi taime te reira pai ki te whakahoki ake i te korero - Stimorol "," Russia - wairua ohaoha, "" E kore e wehi o te paru Tanks - KAMAZ "" E mau ki te mea kiano i matao - kai Twix free "he tākaro angitu i runga i nga kupu e whakamahia ana i roto i te pānuitanga." - te Volvo, "" i reira ko te whakaaro - i reira ko te IKEA "ko nga tauira angitu o pepeha pānuitanga o pia -." ko wai haere mo te "Locos Ovip" "Klin?" "rere te wā ki Fat" - kua noho enei kīanga katoa i roto i te reo hou, ā, e maha whakahuatia kahore tohutoro ki te waitohu.

kamupene Western te tikanga hanga i te pepeha hou mō ia whenua i roto i nei te hua kawemai i runga i te mākete Russian, he maha ngā hua hoki whakawhetai mōhiotia ki te pepeha:. "Rexona - e kore kia iho koe," "Tangohia tiaki o koe Garnier", "Rondo - manawa hou māmā ki te matau ". enei pepeha katoa pānuitanga me pepeha i runga i te ngutu o te katoa. Nā ki te tāruarua auau o taua pānuitanga i roto i te pāpāho tino mahi, me te turai kiritaki ki te whiriwhiri i enei hua.

Hapa i Advertising

pepeha pānuitanga Kāore, kāore, rawa noa. Hei tauira, hanga ana e ia fifili koe te pepeha "Ki te haere koe ki te kai dumplings, ka ora koe ake ake rite Lenin" ranei "obuem matou te whenua katoa!" i te wheketere hu. whakatangi tino ke peheé waea, e kore e rere nga kaihoko ki te hoko taonga i muri i taua pānuitanga. I te tahi taime e meinga hape e te mistranslation - hei tauira, whakarewahia te kamupene Pepsi ki te mākete Hainamana he kiriata i roto i nei te karanga "ngakau ki te Pepsi" i iritihia rite "te Pepsi whakaara i te urupa o ou matua," me tetahi o nga kamupene pia i roto i Amerika huaina "Hanga noa koe," e ka ka translation Spanish "Tukua i korere." Takekore ki te mea e kore te hua i te oaoa i te angitu. He ODDITIES i roto i nei e takoha kaiwhakanao ki te whakaingoa anō i te hua ki te hoko i roto i te rohe o tetahi whenua - mo te tauira, whakaingoatia Tirohia ure i Vizit Russia, ki faka'ehi'ehi mei he feohi ki te "iri". Ko tētahi atu tauira - kamupene Nestle i te whakatairanga o te waitohu "Gerber" kore e tangohia ki pūkete te meka e i roto i nga whenua African tangohia Unuunu i runga i ngā tākainga kai nga hua anake ratou, e kore te iwi, ko nga mea i roto i te whenua e kore e taea e ki te pānui i me e arahina anake i te pikitia i runga i te mōkihi. e kore e hua a kamupene ki te whakapakoko o tamariki hari me whaea i roto i te tono rite te roa rite kore i te kamupene ke tona ahua.

kōrero

timata pepeha i roto i te pānuitanga ki te whakamahi i te wa rawa te roa. I roto i te Soviet Union, he maha kamupene whakamahi i tēnei tikanga ki te whakapiki ake i tono. Hei tauira, mahi te hanganga o nga pīra rongonui Vladimir Mayakovsky - tuhituhi e ia te tumu "Wahi anake Mosselprom", "hoa, Kia peu i runga i te kore e tuwha te patunga witi iwi, ka tuwha i nga rāpihi!", "Kihai i te kōmata pai a kahore he rite Horomititia ake ki tona koroheketanga ... ".

meka ngā

I roto i te whenua Western, e kore e pepeha e whakamahia anake ki te kukume kiritaki, engari ano hoki ki te pāriha i roto i te hahi. Hei tauira, he parau whānui rongonui "mama rawa. Haere ki te hahi", "kī te ora! Kei whakahokia koutou hara."

I roto i ētahi wā, ki te pepeha pānuitanga mo te poroporoaki, kahore translation tiaki taketake te kamupene o me ki te haapapu i te whakaaro taketake. Nuinga o ngā wā e whakaaetia ai ki rerenga poto rawa, ka taea te fifili te tikanga o nei kahore translation - hei tauira, Volkswagen. Das Auto Nike ranei. Just rave i te reira.

Mai i te runga ake e taea te faaoti i te reira e te hanga o te pepeha - ki te auaha tūturu me he pūtaiao katoa e pā ana ki e kore e tatou wareware ki te hunga katoa e hiahia ana ki te whakatairanga ratou hua hua ranei i runga i te mākete me te pai hokona atu i te reira i te kotahi.