RTB-pānuitanga - te pānui i roto i te wā-tūturu

I mua, ko te tikanga whai hua matua o pānuitanga te pānuitanga pāpāho. kua meinga RTB-hangarau he rohe hou i roto i te whanaketanga o tenei mahi i runga i te ipurangi. anga revolution i roto i 2008, ka te mua "rarawe" te hoko o tüäpapa pānuitanga i whakakapi i te pūnaha "hokohoko". i hokona i ia wāhi pānuitanga me te hokona i roto i te wā tūturu mā te mākete. RTB - Real Time te kupu - te ingoa o taua hoko, me te pūnaha hoko.

RTB-pānuitanga - te ariā

Ko te RTB-pānuitanga - te hangarau hou o te pānuitanga tuihono, e mahi i runga i te parau tumu o faaararaa mākete pānui i roto i te wā-tūturu. Ko te rerekētanga ko e hāngai taua pānuitanga te i te manuhiri ūnga me kahore hoki te hoko o te wāhi pānuitanga i runga i paetukutuku. No te haere mai te kaiwhakamahi ki tou ūnga whiriwhiri, mahi pūnaha rtb te mākete tonu. Kei te hokona ia whakaaturanga rtb-pānuitanga mo te tuarua ritua. I muri i taua, ko te tuku tino pai ki te kiritaki kitea i mua kanohi o te kaiwhakamahi. Ko te kaihoko i runga i ngā pae mākete ko nga whatunga ad. kia whakaurua ratou rtb-whakaaturanga.

Motuhēhēnga kaiwhakamahi

Ki te tautuhi i ngā pūtirotiro o te kaiwhakamahi e whakamahia ana, te mau aamu i roto i te whatunga pāpori, tüäpapa pūkoro, me ētahi atu karanga Kaiwhakamahi te ūnga, ki te tino i te reira e ü ana ki te pānuitanga. noho mōhiohio whaiaro e pā ana ki a ia i te wa ano i roto i te whakawhirinaki tonu. Wehe o te minenga ūnga (ngā) puta i runga i te pūtake o ngā pūkete kaiwhakamahi ingoamuna whakaratohia DMP. kakama Nui ake i roto i ngā o te pānuitanga kua ïa rtb-pānuitanga. Ka rite ki te tukanga mākete, ko te ki te kia kōrero i raro.

Kia pehea te te RTB

RTB-pānuitanga - he pūnaha e taea ki a koe te kōrero ki te kaihoko, me te maitai atu te kaihoko. tangata Me te kaiwhakamahi tino ki te pānui, a whakanuia ana te kaihoko te taupū o te whai huatanga o tona pānuitanga. Ka rite ki te roa rite te kaiwhakamahi utaina he whārangi tukutuku, tataki te pūnaha RTB te mākete i roto i te wā tūturu. pūnaha DSP (tohu ratou nga ngākau nuitanga o pānui) aromatawai i te uara me te hanga i te bet. I muri i te mutunga o te mākete tīpakohia te pānuitanga, a ka kia whakaaturia manuhiri pae ko tona rtb-pānuitanga. "Yandex", hei tauira, whakarato tona whatunga pānuitanga mō tenei momo o te whakatairanga hua.

Tīmata o te mākete

haamata te mākete, ka tīmata te kaiwhakamahi te tikiake i te whārangi tukutuku i roto i tō pūtirotiro. Kei roto i tēnei whārangi he wae ad. Next rtb-utu whakamua te mōhiohio ki kaihoko pea i runga i te pānuitanga wahi. E ripoata ana hoki te rahi, te wāhi o te kōwae ad, me hōputu ad. I tua atu tuku ID kaiwhakamahi, kua utaina nei tukutuku whārangi. tirohia DSP-kaihoko tenei mōhiohio me whakatau tata i te rauemi. Tīmata hoko i roto i te wahi i homai. I runga i te pūtake o te rahi reiti, RTB-utu i whakaritea toa te. Auction pumau e pā ana ki 100 hākonamano. Ko te bet mōrahi whiwhi he wahi mo te kara, a ka kitea ki runga ki te whārangi o te kaiwhakamahi.

Painga o te hangarau hou

pānuitanga RTB - he huinga o painga mo pānui, ngā kaiwhakamahi me ngā pae.

hoki pānui

1. I ngā Ko rite e tika ana ki te taea o te whakamahi i ratou ake paearu. te whakaiti i tenei te whakaaturanga "pātea".
2. Pānuitanga whakatau te uara o ia ongo, hei utu o hoko rarawe i te utu.
3. tauturu te hangarau ki te whakaatu i te kaiwhakamahi, e hāngai ana i runga i ō rātou ngākau nuitanga, me ngā āhuatanga, kara ahurei.
4. Taupānga o te auahatanga faarahi pae moni ad.
5. kīnaki RTB pānuitanga tuku iho. Ko taea ki te whakaturia te auau iti i raro ia whakaatu e kore e hokona. I roto i tenei take, whakaaturia i roto i te puka tuku iho o te pānuitanga te.

mo te kaiwhakamahi,

1. pānuitanga iti.
2. Advertising atu māngai o te ngākau nuitanga o te kaiwhakamahi, riro te reira atu ngā me iti iho pukukino.

Hoki rtb-pae

1. Taupānga o te auahatanga faarahi pae moni ad.
2. e kore te RTB rawa teke'i te pānuitanga mua, ki te mea he huakore te mākete, kaiwhakamahi kite nga kara tino noa. Ka rite ki whakahuatia i runga ake, e kore e hokona te whakaaturanga, ki te kahore whakaekea te utu ki runga ake i te iti whakaturia hoki ia.

pūnaha RTB

RTB-pānuitanga - ko te pūnaha mō te mahi ki te kupu i te mea e tika ana te matauranga. Ka whakamahi te pūnaha enei ariā:

1. Platfrom tono taha (DSP) - he tūāpapa ki e whakahaere pānui. I roto i te tüäpapa reira ko te atanga, puta reira ina whakamahi koe tāpiri-mai i runga i te DSP.
2. Hokona-Taha Raho (ssp) - he kamupene e he wahi hoko i runga i te tüäpapa pānuitanga enei.
3. Exchanges Ad me Networks Ad - utu pānuitanga whatunga ranei, whakarato ratou nga pae pāhekoheko me pānui.
4. Whakahaere Raho Raraunga (DMP Raraunga ranei Partners) - kaituku o pūkete Tukutuku o ngā kaiwhakamahi Ipurangi, e kua whakamahia mō te pū ngā.
5. Trading Desk - ko te tāpiri-i runga i DSP, e taea ai e koe te whakahaere i te utunga o te pānuitanga i roto i te aratau aunoa.
6. DCOP - tenei turanga auaha e tauturu i roto i te hanga i te kara.
7. Ad manatokonga & Brand Protection - he pūnaha o ngā waeine ad pou-whakamātautau, me te te tiaki o rama.
8. Ngā tātaritanga - taputapu tenei tauanga ki te āwhina pupuri koutou ara o te mahi kaiwhakamahi i runga i te whatunga.