"Yandex Direct": te whakatakoto o ratou ringa ake, taahiraa i te aratohu taahiraa

"Yandex Direct" - he taputapu rawa kaha mo te whakatairanga o te rauemi i roto i te pānuitanga horopaki. E ai ki ngā tatauranga, ko reira "Yandex" e pā ana ki te engines rapu tino rongonui i roto i te wāhanga Russian o te Internet. A ehara i te mea maere e maha e hiahia i roto i te whakatakoto "Yandex Direct o" ake.

Ko te taea o "Yandex Direct":

• Ka taea e koe te whirihora "Direct" i roto i te whenua, ranei ara he pa ngā wahi noho te kiritaki tūmanako;

• Tīpakonga o pātai rapu me o ratou tautuhinga, ka e kia tukuna ranei e pānuitanga ai ngā pūāhua;

• kaha ki te whakarite i te "Direct" kia rite ki te faaohipa takitahi mana o te pānuitanga i roto i te SERPs;

• haaputuraa o te kuputuhi pānuitanga tika i te kiritaki;

• engari tino nui - te tautuhinga tika "Yandex Direct" taea ki a koe te aromatawai reliably te āhua o pātai rapu, ratou auau, me te waihanga e te rota o ngā tawhā rawa rerekē.

Me pēhea te ki te whakaturia ake "Yandex Direct"

Here, ki te tangata nona o tetahi rauemi utu e rua ara ki te whiriwhiri i:

1. Rapua te tauturu i te kamupene e hāngai ana wāhi i roto i te whakatairanga o te pae whānui i roto i RuNet kore anake, engari ano hoki i roto i te kupenga ao i te katoa. I roto i tenei take, nga mea katoa ki ona ringa ake e tangohia ngaio. Heoi, ko reira taea e kore e ratou e wātea ana, etahi āhuatanga o ngā take i te hinonga, te mutunga kia e pā te mahi o ngā uiui. I tua atu, i te ratonga o enei kamupene, o te akoranga, e kore e noa.

2. Mahino koe i roto i "Yandex Direct." Whakaritea ki o koutou ringa ake whakarato he maha o ngā painga. Tuatahi, ko te pānuitanga ano e taea e ngāwari te whakahaere i te tuku o te pānuitanga horopaki - no te mea kahore he nei i te rangatira o te rauemi, i roto i te akoranga o ngā take i roto i te kamupene. Tuarua, he reira taea ki te whakaora i runga i nga ratonga o tohunga ke.

Ko te drawback kitea o tenei huarahi ko te meka e "Yandex Direct" tautuhinga ona ringa ake titau mōhiotanga motuhake me ngā pūkenga, ngā akoranga o mua.

He aha ki te titiro mo te whakahaere o te pakanga pānuitanga

Me hoko i tetahi pānuitanga - te reira tūturu. A, ia kia neke atu i hipokina moni te utu o taua mea. Na e te rite te mea i tupu, e hiahia ana koe ki te aroaro o te tīmata koe pānui "Yandex Direct", whakahoki i te pātai e whai ake nei:

• te nui o te moni e taea te pau i runga i te pānuitanga;

• ahakoa tono ki ngä i te te matawhenua;

• He aha te mea te minenga ūnga;

• Me hoki ki te whakatau i te matua pū o te kamupene - e ko, te hunga kupu rapu ki runga nei e mahi i te reira.

auau

I roto i te wā ngā, hanga ana e ia te tikanga ki te hamani e rua nui-auau, me te ki te ähua me te uiui iti-auau. Hei kite i uiui e te nuinga i roto i te tono, e hiahia ana koe ki te whakahaere i te taputapu "Tīpakonga o nga kupu" me te momo tūmanakohia mo te wā rapu i roto i te mara kuputuhi.

Ka rite ki te hua, ka puta te tatauranga rapu waka i roto i te marama ki tenei parau. I runga i enei hua, me te hiahia ki te hanga i te matua pū.

Te aromātai o te pūtea pakanga

Tautuhi "Yandex Direct o" ake fokotu'u mai ano te aromatawai tuatahi i runga i nga utu whakahau. Ki te mahi i tenei, "Yandex" kua he taputapu "aro mātai Budget." He mea tika ki te tautuhi i te rohe kia e ka fakamafola pānuitanga horopaki, me te i te taha ki maui o te parae ki te tomo i te mau taviri tata. I muri i taua, ngā tetahi matau kīanga e taea hoki te whakauru i roto i te rārangi o uiui i roto i te tawhē maui, e kore ranei ki te whakauru.

tonu te reira anake ki pēhi i te pātene "Tātaitia" - a ka hoatu e te mahi te utu pānuitanga horopaki tata.

A, no te ka takoto te tikanga e te minenga, tito pata pū, e taea te tīmata tatou ki te tango i nga kaupae raima ki te waihanga i tētahi pakanga, ka whakaturia ake. Ka taahiraa kita "Yandex Direct" kia hoatu i raro nei.

Waihanga i tētahi pūkete

Tuatahi o te katoa, e hiahia ana koe ki te waihanga i tētahi kaiwhakamahi hōu. Ka Me ki te mahi i tenei ki te tautuhi i te rohe o te noho, a ka whiriwhiri tetahi o nga kōwhiringa: taumata Easy Professional ranei. Mai "Yandex Direct" tautuhinga ona ringa ake - ko reira tika kikokore, ka taea e kia mau koe ki runga i roto i te ture o enei, me te kore e kite i a ratou upoko. He pai ki te whiriwhiri i te kōwhiringa tuatahi "Easy."

I muri i taua, me pēhi e koe te pātene "Tīmata te whakamahi i te ratonga."

hanga pakanga

Next, ka hanga e koe he pakanga hou. Ka Me te whārangi ki te tautuhi i te ingoa tūturu o te pakanga, tona ingoa, tīmata me te rā mutunga o te pakanga, whakaturia ake he ūnga rangitahi (wa haora te ad), aronga ā-rohe, me ētahi atu

whiriwhiria Here rautaki whakatairanga. Ki te hiahia koe ki te whai i te pakanga kaitaua engari utu, ka taea e tirohia e koe i te "Rawa e wātea ana tūranga». I roto i te tahi atu te wā, te mea e manakohia ana "Whakaatu i te poraka i te utu i raro" - i roto i te türanga taurangi ranei te tuku motuhake.

Kei te tūtohutia hoki te reira ki te tohu i te whakatairanga o ngā ratonga taonga ranei.

Upa i ki ngā wāhi kaupapa (YAN). Ki te te whakaaturanga anake ki te kitea "Yandex" Ka kia kawea atu, engari e taea te monokia tenei kōwhiringa mā te tautuhinga i te tawhā ki te 0%.

Me koe ki te whakaturia haki me wāhi "Tatauranga waho", "Aroturuki o te pae."

Me hoki ki te whakarato i te wāhitau īmēra, tau waea whakapā, whakaturia ake pānui mā SMS īmēra ranei.

pānuitanga kai

Ka Me koe ki te whirihora i te tūemi e whai ake nei:

• taitara Ad - te kuputuhi taitara e ka kitea ki ngā kaiwhakamahi Yandex;

• ad kuputuhi - i roto i te meka, te kuputuhi rawa i ai te kaiwhakamahi, me te ki te kitea i roto i te mea tenei fanongonongo e tuku te kamupene, aha noa;.

• hono ki te pae i reira e waiho hei whakawhitinga mo te pānuitanga;

• i roto i nga mara o "Source Campaign" me "Channel" pakanga ki tautuhi: "yandex" me "CPC", aua.

Na e hiahia ana koe ki te pāwhiri i runga i te pātene puru "tuku".

taea hoki e koe te whakakī i te tūemi "hononga Tere" e e arahi kiritaki pea ki ētahi atu whārangi nui i runga i tou pae.

te tauwhāiti kupumatua

Haere tonu te huri i "Yandex Direct." Ako whakatakoto te pouaka kuputuhi i mahue ki te tomo i te huinga o ngā kīanga kupu matua e he wahi o te matua pū o te pakanga rite ki te auautanga e tūmanakohia o tono, me ētahi atu

Ki unu ake i roto i te ad kōwae mua kua whakakitea rite ki te uiui tīpakohia, me kia whakanohoia aua kupu i roto i te faahitiraa. Ka te mara tika kia whakaaturia hua rapu rite e titiro tika ratou ki te pūkaha rapu "Yandex".

I tenei wā, ko reira taea hoki ki te whirihora i te ūnga kikokore me kupumatua kino - e ko, aua kupu ranei kīanga, te whakataki o e ka te kaiwhakamahi kia waihotia i roto i te pakanga.

Kōwhiritia te tono-ia-pāwhiri

Here, hoki ia rapu kupu matua ka whakaatu i te utu mo te mema ia whakawhiti - i runga i te wahi e kawea ai i roto i whakaatu rānei: i roto i te tuku motuhake, i roto i te whakaatu kī taurangi ranei.

Ka taea e koe te whakaturia koutou ake utu mōrahi - e ko, ki te whakaturia te tono. ka taea e koe te whakatika i tō tono ia pāwhiri. He tika te utu o te whakawhiti ki te whakaae ki te nui o te taata tei mau rauemi taea ki te noho i runga i te pakanga.

Pāwhiritia "Next".

te tuku pānuitanga

I tenei whārangi, ka taea e koe ranei tāpiri atu pātai, ranei te tuku i tētahi ad mo whakaōrite i roto i te "Yandex". mahi tenei kei te mā te pēhi i te tika pātene i runga i-mata.

I muri i te ia, whakamahia ki te rēhita i tētahi wāhitau īmēra riro he reta ki nga hua o "Yandex": whakaaetia pānuitanga ki te kia whakakitea e kore ranei. Ko te take mō te kore, heoi, ka taea e kore e faataa, me tetahi tūtohutanga ki te huri i te ad, e kore "Yandex" i roto i te hui o te kore e.

E tano ia tapao e nui te matauranga taketake ki te mārama me pēhea te te tautuhinga "Yandex Direct." Google AdWords (PPC pānuitanga taputapu e Google) whakahaere i runga i te mau parau tumu ōrite. Heoi, i reira e te tahi mau rerekētanga i roto i ngā o te pāhekoheko ki te pūkete, ka tahi atu rerekētanga iti i roto i te tautuhinga.

I taea te kite i roto i "Yandex Direct" tautuhinga ona ringa ake ko te tino taea, me ngā āhuatanga taketake mo te whakatuwheratanga o tona ariki pakanga, ara mo te tīmatanga.