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B2B Rautaki - he aha te mea te reira? hoko Market, whānuitanga, ratonga B2B
Hōkai B2B - he aha te mea te reira, torutoru matau, engari te tangata e kua titiro ake i roto i te fanongonongo o nga türanga wätea nāianei, me te pānui i enei kupu: "hiahiatia i roto i te hoko tari o te kamupene nui, te kaiwhakahaere, te wheako i roto i te mara o te B2B i te iti rawa kia kotahi tau, utu teitei". Na kei te piki tāngia enei pānuitanga. he tika ki enei kaimahi te rongonui? He enei reta e toru ngaro teka te mākete te horo, ka kukū?
B2B - he aha te tikanga o reira, he aha ngā o te mahi i roto i tenei rängai? He aha kamupene mahi i roto i tenei mara titau mohio anake tohunga, engari he teitei ake i roto i te tahi atu ahumahi utu? Tatou i te reira.
Kei te ako matou i te kupu
Ka taea te mea B2B e pā ana ki te mea he wāhi i roto i nei mahi hinonga anake ture. Ko te kaihoko ka whakamahi te hua mo ratou te whakamahi ake, hanga kai o ngā ratonga ki te taupori ranei.
Ka taea e te mea tatou e pā ana ki te rāngai B2B, i te mea te hoko rangatōpū? More pea atu i kore. Ko te rereketanga o ratou ko te tino te peroo, a tata kahore tetahi hea.
Mahi i roto i te B2B ko te tino motuhake, titau tikanga motuhake i roto i te whanaketanga o ngā mahi hokohoko me te whakahaere o nga whiriwhiringa. titau te reira i tokanga makehe ki te kimi kaimahi ki te tari hoko.
Ahakoa ko reira te mākete
e hiahia ana koe ki te mohio ranei tou kamupene ko te mema o te rāngai B2B? Whakamātauria ki te tātari i te mahi o te tūemi e whai ake nei:
hoko kiritaki te hua rite te rauemi raw;
whakamahi te kiritaki te hua rite te tikanga o te hanga (mīhini, tākai, taputapu, pānga, waka);
whakamahi te kiritaki te ratonga o koutou ake i roto i te tukanga o te whakaputa o te hua (transportation, consulting, kimi, IT, marketing);
- te kiritaki Ko inaianei me pau koutou hua mo ratou ake hiahia (rauemi hanga, wahie, hiko, taonga, tānga).
Ki te i te iti rawa tetahi o nga tūemi e pā ana ki to koutou mahi, e taea te tohe i te reira e mahi te kamupene i roto i te mara o te B2B.
Ko wai toku hoa
Kei te maha raruraru te reira i B2C me B2B hokohoko. He aha te mea te reira, he aha te mea te rerekētanga taketake? tu whakarāpopototanga Last mō "Pakihi ki Kiritaki" ( "mahi ki kiritaki"). Ko te hoa o te tangata ture i roto i tenei take ko te kaiwhakamahi mutunga, he tangata kuware e hokona te hua (ratonga) mō te whakamahi whaiaro. Me whakahaere me ngā kaimahi o hoko tari ki te wehewehe i waenganui i ēnei wāhanga e rua (B2B me B2C). Eaha te auraa, pehea e pā reira koutou rerengamahi?
I runga i te mākete B2B, ko te utu kirimana toharite tino teitei ake i roto i te mara o te B2C, me kaihoko nui atu picky me mātau. I roto i ia o nga rāngai o kōrero ki te kiritaki kei i runga i to ratou kaupapa ngā me titau ona ake, huarahi ahurei. Ēnei huru arataki rerekē tikanga o hihiri o kaihoko, kimi, me te ara te whakahaere o nga mahi kaimahi ra.
Whakatau me te maia
He tikanga o te hanga i te whakatau i runga i te hoko i te hua - te rerekētanga matua i waenganui i B2C me B2B hokohoko. He aha te mea te reira me "te mea kai te reira," māmā ki te matau, whakaaro he tauira ohie.
A feruri na e te tangata taua hokona he waea, engari he mea i roto i rua ngā āhuatanga ritenga. I roto i te take tuatahi ko te reira - he kaihoko ohie a ka te waea kia whakamahia rite te tikanga o te kōrero whaiaro. tangohia te whakatau kei te hohoro, e hāngai ana i runga i arotake i roto i makasini rongonui, tauira mana me noho hāneanea. Ko te kaihoko He iti mana i runga i te tukanga kōwhiringa, rite te wa kōrero, poto-ora, a ka tae mai te kaihoko ki te wāhi o te hoko ki te he whakaaro kē i hanga.
Otiia ki te mea ka mahi tenei tangata taua rite te ähua haepapa o ngā whakawhitinga waea i roto i te hinonga, te āhuatanga matua awe te tukanga whiriwhiri, ka hei tika, pūtāhui, utu o mahi, te kaha ki te whakapai ake te whakawhānui i te whatunga i roto i nga tau i muri torutoru ranei. Ano, i roto i te whakatau ranei ki te whai wāhi, ka waiho i te torutoru atu kaimahi (IT-mātanga, kaiwhakahaere kaiāwhina). Here haere kaihoko kōrero me te kaihoko ki te taumata ngaio, he whiriwhiringa i raro i te ara hoki i te iti rawa i te torutoru nga ra, a kia whai i te rōpū hoko he pānga nui i runga i te whakatau whakamutunga.
mārama E whakaatu ana tēnei tauira pehea ngāwari hononga i roto i te rāngai B2C. I muri te tātari i te reira, e nehenehe tatou e te mea e pā ana ki te hoko o te B2B, te reira te mahi tino mohio, me te titau i te mōhiotanga tino o te whakahaere o tona hua ake, me te rota o te wheako o hoko kaha. I te wa ano i roto i ngā whakawhitinga B2C e ohie nui.
Kotahi e rua ranei
Ko te kamupene e taea mahi i runga i te mākete kotahi, a ki runga ki te rua wā kotahi. Hei tauira, ngā pokapū haere, te ture, te horoi i maroke, horoi ti'amâraa, auto, w / d, mahi rangi ranei ki e rua tangata ture, me te taiao. I roto i to ratou take, kua wehea te hoko ki e rua tohutohu mo te whakamahi tika o hoko hangarau.
He kamupene, e noho anake te mākete B2B. He aha te mea e te mea ranei? Tuatahi o ngā kaiwhakanao katoa o ngā rauemi mata, hanga o ngā pātea, taputapu ahumahi. Ko, te hunga taonga e te tangata toharite noa e kore e hiahia ana ki te hoko, no te mea e kore e taea e ki te haere tonu ki te whakamahi i ratou.
B2B me Media
Katoa mākete kaitākaro B2B hoko hua anake ngaio. I roto i te pāpāho, ko te tānga tukuna hoki te whakaaro o te whakarato i te kōrero e tika ana i roto i te tukanga. Hei tauira, motuhake hautaka kaute, me te rite i runga i ngā take o te whakahaere, logistics, rongoā, hanga me ētahi atu. Ka rite ki te tikanga, kua arotahi katoa ratou i runga i te tikanga ngā ahumahi ranei.
He aha e mahi koe?
No nia i te taonga pakihi tika, he mārama, me te mārama katoa, engari whakatika te pātai: ratonga B2B, he aha te mea e te kamupene e hāngai ana? Ko kawe o nga ratonga o te ture, tākuta, kairīanga, horoi, me te kaiako pakihi me fale'i, ngā tohunga i roto i te pā ana tukanga ahumahi whakanao ratou. Tino maha kirimana i whakaratonga o ngā ratonga e he kaupeka. Hei tauira, horoi tuanui i te hukarere, whenua.
kōwhiri kaihoko
Kei te whakapono te reira e te kaihoko pai "me ngā hokona pakira" rite he kaiwhakahaere nui e taea hohoro te whakarite i tetahi kapa. kī reira tata katoa kaiako pakihi me hua rongonui o whiwhi hoko pūkenga. Ko ko reira, ka whakaaro tatou nga hoko o B2B?
Ko reira tino momo motuhake o te mahi kua oti kē i whakaahuatia ana i runga. Mahi ki te mahi ki te whakarato ratonga ki ngā kiritaki rangatōpū he uaua. Na ka nui haere te kaiwhakahaere whakaritenga.
Recruiters mea kaihoko pai B2B, e ko te tangata:
he pūkenga teitei "kaihoko ao", e ko, mōhio o me pai te tono hangarau me hoko hinengaro;
He whānui tohungatanga i roto i te wāhi i homai (matauranga hua), ranei nui ki te whanaketanga hinengaro e i roto i te wa ka taea poto ki tino titiro te reira.
Ki te utu tatou i te faaauraa ki te kēmu o whaikīngi, hokona te kaiwhakahaere ki ētahi atu hua pakihi ratonga ranei koutou kamupene kua ki whakairo tākaro kēmu roa. I roto i te wāhanga rangatōpū, taea e tino roa te huringa hoko, a kahore e te mahi o te kaihoko iti ki fakakonga, poto-mahi ( "makariri" waea, e horo'a nei, te faaineineraa o hui me whakaaturanga). Me riro ia whakaaro rautaki, ki te whakaaro i roto i te kēmu i te torutoru kaupae mua, ka kia rite hoki tauari ohorere.
whakahaere Rauemi Human
Ko te huarahi tika ki te whakahaere o te tari - tetahi o nga āhuatanga matua o hoko angitu. Ka rite ki kua whakahuatia, i roto i te rängai B2B kaimahi iwi o te hōputu rerekē, me te, na reira, te huarahi ki te rangatira o te rōpū, kia kia motuhake. I roto i tenei mākete kore e taea e te fariuraa e te kawe e koe he wheako angitu i roto i te whakahaere, me te hihiri atu ahumahi. Hei tauira, i roto i te pūrongo te kaiwhakahaere FMCG-kamupene e pā ana ki te maha o ngā hui me ngā waea waea, pānga reira ratou utu. A tika pera, no te mea i roto i tenei rohe "e whangai waewae." Te kaihoko Otira, ka oti te hokona te hua ki tetahi atu kamupene, e kore he tino te nui o "matao" karanga, ano, ko reira ririki, rite te tokomaha o ngā kaitākaro i roto i te ao B2B nui iti. Fakatatau ki ai, me hanga nga tumu tikanga katoa rerekē.
aronga hou
Ka taea e koe te tautohe e pā ana ki te B2C me B2B, ngā noho ai, pau nga tau aronga. Ko wa huri, a, te nuinga pea, hohoro ka whakakapi i ngā mākete hou, pērā i C2B me C2C. I roto i teie mau taata e mahi rite kaihoko, whakarato i te whānuitanga o ngā ratonga.
taupori o te ao kei te tipu nga tau. tikanga Tata kua improvised katoa noho o te kōrero (waea, ipurangi). Whakapā ki tetahi atu tangata i roto i te kainga o te hua tika, i reira he kahore fifi. Na kaipakihi, te whakawhanake i te whānuitanga o te hangarau mōhiohio, whai wāhi anake ki te putanga o taua hoapā, te hanga i te turanga hāneanea me te haumaru mō te kōrero i roto i te whatunga.
ka mahi He tauira o te runga ake hei te ao ipurangi mākete e-kokoru, te wahi e taea te tangata te hoatu ki runga mo te hoko i ona tūemi tikanga. Ko te ngā o te pae whakaaro he pūnaha whai hua o ngā me whakawākanga ki te āwhina kitea e koe i te kaihoko pai me tauwhitinga haumaru. Taua pae mau te huru rohe, whakatuwheratia i roto i te whenua maha. Na i reira he rauemi e whai wāhi ana ki te utu o nga mea, te whakahaere o hoko nuinga tahi. Ranei e taea te tango e koe koutou tūemi i runga i taurewa i tetahi atu tangata.
Ki te kamupene whiwhi tupu moni on me pūmau hoki ia kiritaki e hiahia ana koe ki te whakarite i tō ake huarahi motuhake. Na reira, he tātaritanga tino o nga hoa, whakamahere, me te tātaritanga o te whakawhitinga heke mai e kua puta kē he angitu matua ki te hoko i te kamupene.
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