Marketing Ihirangi - he aha te mea tenei?

marketing Ihirangi - te reira ngā mo te ūnga rere whakarongo kōrero ātahu, me te whai hua. pānuitanga tano, atu painga (te nuinga pānuitanga, me te tino huna, ki te hokohoko ihirangi haere me tou mano-hokohoko).

marketing Ihirangi - reira te karere pai-i hanga, tohaina, ka tīmata ki te kukume whangai manuhiri ātaahua, e whakaaroaro hanganga.

He aha te mea te reira?

Tenei ihirangi me te mahi ki a ia. Na ka anake - me SMM me Seo.

Ka arotau tino kahore Seo-tohunga, kahore te ihirangi. Kia pehea te Seo mahi? He he he wāhi e kitea o te whārangi - Tuhinga, ataata, ngā whakaahua - tenei ihirangi katoa. He he ano hoki te wāhi huna - raraunga e te tauturu i engines rapu ki taupū te whārangi. I tua atu, i ia hono, ia kupu matua i roto i te kuputuhi - ko te matamata iti, faaineine te ara mō te iwi ki tou ihirangi ngā.

Tweets me tohatoha, ngā whakamārama poto me taonga tauranga nuinga i roto i ngā toa ipurangi - wāhanga katoa o te ihirangi. I roto i tenei take, ihirangi hokohoko - etahi mahi ki tetahi ihirangi e tauturu koe te whakatutuki whāinga. I te wa ano i tatou katoa whāinga rerekē. hiahia te tangata ki te whakapiki ake i waitohu mōhiotanga, te tuarua - ki te whakaatu i to ratou ake tohungatanga. rapu ētahi ki te kukume kiritaki hou, te whakaaro muri, me te mea ki te pupuri i te tawhito. He momo o take - rau. Na te wahi nui o ratou solves te ihirangi pai-hanga.

I roto i tēnei tuhinga whakaaro tatou i roto i te taipitopito te ihirangi, hokohoko, ara hou ki te kukume kiritaki.

He aha te mahi e homai hokohoko ihirangi?

I teie mahana, te hokohoko ihirangi ahua. Heoi, tokomaha e feaa ki te whakamahi i te reira - e kore e kitea opuaraa nuinga ki rawa me hua. O te akoranga, e te mea e minaminatia e utu te u kiritaki, i tenei e taea te tutuki? titiro rawa waitara te whāinga, engari pehea ki te whakatutuki i ngā hua kitea? Ka matau tatou ki ta te ihirangi hokohoko. kamupene whakatairanga ki reira te hoko atu rongonui.

mōhiotanga waitohu

Kia tīmata a ki te meka e kua hanga i mua a koutou puta ihirangi i roto i te iwi, ka taea e koe te kōrero e pā ana ki tetahi mea, kahore e timata i te kōrero o te ihirangi anake engari ano hoki te kamupene katoa i hanga ai. Na, whakawhiti iwi hononga, ngā wheako utu, ko te kupu hanga he whakaaro e pā ana ki te kamupene ngā. Kupu o te mangai - ko te rautaki pai mō te ihirangi hokohoko tenei.

Trust me te ingoa

Tonu kia tohu te reira i roto i taua ki te riro i te whakawhirinaki - e kore te mahi ngāwari. e te reira i te wā. I roto i tenei take, ka whakamatau koe tou mātau, ka tono koutou ake pinepine. People whakapono tohunga. Kia ratou hoko ihirangi (te pukapuka i runga taua mea he inaianei e wātea noa i roto i tetahi toa) tauturu ki te whiwhi i te ingoa rite te tohunga tūturu. Ko te mea matua i roto i tenei - ko te aronga i runga i te kounga, e kore i runga i te nui o tetahi pou pai ia wiki, ko te nui, pai atu i kāre i 7.

Pae, whakaputa taranata o te ihirangi, i te kounga o kahore te atawhai, nui atu. ngāue ratou rite kore he reira e tika ana. Kaua e hanga koutou kaipānui ruku hōhonu ia ki nga tuhinga o te ika te kounga rukahu mo te putunga me ngā mōhiohio manatokokore. Me te tangata te pae, e taea tino ratou whakawhirinaki. kia waiho ratou rauemi koutou.

Trust Ko te e'a ārahi i te ihirangi ki ngā ratonga o te kamupene o te.

faafariuraa autaki

Tika whakahōputu marketing ihirangi, tikanga hou nei e te aroaro i roto i tenei tuhinga ka taea ki te utu i te hunga mātakitaki e tika ana, i roto i te tua, te whakaiti i te tawhiti i waenganui i tou hua me te iwi. Ki te meinga tuhinga o te tangata i te tino ngākau nuitanga, he hiahia i roto i to koutou ratonga hoki ia. Ko te mea matua - ki te arotahi ki runga i te kaipānui, e hiahiatia ana e koe he tangata. Kore, rere ai koe ki te rake, rite te rongonui kotahi "Megaplan".

"Megaplan" pānui whakarewahia i roto i te ngahuru 2012. ka mau ia i te tau, me te hawhe o te 100,000 kaiohauru. Ko te tauira pai o te hokohoko ihirangi tenei: he pono whai hua me te kounga tuhinga - ka kore pānuitanga. I roto i tenei take i reira ko kahore tohatoha pea arumoni. Ka rite ki whakaae e tona ētita o mua Maxim Ilyahova, tahuri reira i roto i ki te hei kaupapa mate-hanga. Na Michael Smolyanov, Seo Specialist "Megaplan", ka mea e 100,000 kaiohauru - he pai, engari e kore te mea nui tenei.

ka rongonui Newsletter, i te kore i hāngai ai ki te minenga tika. i ngā ki kaipakihi - te reta tuatahi o - hoko, te whakahaere, pakihi. I roto i tenei take, muri katoa - o whakaaro, hinengaro, tōtika whaiaro - ki kaimahi anake. I nga kaimahi wa taua - i te hunga iwi katoa e ka timata ki te whakatinana i te pūnaha rite o te whakahaere pakihi.

e kore tenei pānui i pā ana ki te hua. A, ki te whakamahere koe ki te tīmata ihirangi hokohoko - me tango e koe i tenei ki pūkete.

Ko te marketing ihirangi atu ngā? Stelzner, kaituhi o nga hangarau hou o te whakahaere ka mea ratou kia kaua tatou te hanga ihirangi, ngā mō te katoa. He mea nui kia te nui te whakarongo, te whānui te kapinga, a ka mohio koutou rite te mea e hiahia ana koe enei iwi? Kei koutou i kite 100000, engari 5000 anake - engari ka waiho tou whakarongo ūnga. Iwi e E taea ki te riro i roto i te akoranga e tika ana o koutou kiritaki auau.

waka hua

e kore e taea te whakahaere tika o te ihirangi hokohoko kahore reira. Tika faarahi waka ihirangi whakaritenga, a ko reira mooni. I roto i tenei take, whakaputaina te ihirangi atu whakaongaonga i runga i tou pae, te atu iwi ngā koe. A e matau ana ratou te hunga e koe, me e whakahere te mahi.

Seo-whakatairanga

Whakaaro i nga tikanga o te hokohoko ihirangi, he reira ia tapao e waho Seo ihirangi kore e hanga tikanga. Ko te atu to koutou ihirangi i roto i tono, te atu maha kōrero ki reira, a na tu reira teitei i roto i hua rapu engine. Ko ko tika te matamata o te huka tenei.

I tua atu, ngōki engines rapu reira me ngā ona ake pātengi. Na, ka hanga te iwi i te tono, hanga te taupū te. Ko to koutou whārangi e te tūranga motuhake. I roto i tenei take, he tino hāngai ki te tono te atu tou ihirangi, ka hei te whārangi i roto i te take i runga ake.

pei waka ihirangi Kounga. Ka taea e tauira meinga te nui nui. arahina ratou katoa ki te kotahi. Te kore Seo i roto i te ihirangi e kore e hanga i taua tikanga.

faafariuraa hāngai

Kahore faafariu iwi rite nui rite te whakaahuatanga pono o te mahi hua ranei. kī ana tēnei i roto i te pukapuka "Ihirangi, Marketing, me te toka 'n' pukapuka" (D. Kaplunov). Ki te ka kite kiritaki e he rerekē koe - ka unu ratou ki a koe. Nui: Ko te "tika" - te tikanga pai-hanga, ka arotahi i runga i tou whakarongo ūnga, motuhake, ngā, me te mārama.

parau tumu tōhito

E kore e whakaaro tatou e ka tupu te reira i katoa rawa hohoro, me te te pukapuka ta, "Ihirangi, Marketing, me te toka 'n' pukapuka." Kaplunov D., kaituhi o te pukapuka, e ai ta e ko te reira tonu he rerenga rawa roa. I roto i te tikanga ki te whakatutuki whāinga tere ko reira tino maumau. Ki te whakaaro koe e tīmata koe i tou ake rangitaki, me te marama i muri mai ka haere koe kiritaki huihui, a ka whakapiki ake i hokohoko organic e rave rahi taime - e tino hape koe.

Tenei ahua o te hokohoko mahi rite te tōhito. Hei rere reira, e hiahia ana kaha koutou. pana koe te tōhito, pau pūngao ko, whakatere te wira - engari i muri anake ko reira untwisted, haamata te reira ki te whakaputa i te pūngao iho. Te ake nui manawanui - mai nga mea katoa ki te wā. e kore te mea he raau rapaau hokohoko Ihirangi, i reira he kahore hua tonu. Ki te ko te taua te waka te aonga ake, e kore te auraa i te reira e kore e te ihirangi mahi. Taria, tika pupuri mahi katoa o te mahere unu i mua ake.

Te kore te rōpū, me te pūtea

Mai ki te marketing ihirangi kore ki te whai i te reira koutou iti ranei kahore moni, me te kapa 2 anake iwi, ehara i te mea e tika ana. O te akoranga, ki te kahore koutou e whai nui aravihi, katoa i whakaputa ihirangi pai koutou e kore e taea e tika i te pae tino. I roto i tenei take, arotahi ki runga i te ihirangi.

Ko te tauira o hātepe rapu Google Here. tīmata te reira i katoa ki te rauemi iti kua hanga e te kaituhi he kamupene mo tona whakamahi ake. I te wa ano kua tipu reira ... e mohio ana koe he aha. I teie mahana, te tangata e hiahia ana ki te ako e pā ana ki te huringa hātepe "Google", puta i runga i tenei whārangi. piro ia 2011 1700000 whakaaro. Na tenei katoa ki te pūtea iti ki te atu mua. A ki iti kaha: rauemi kaituhi ki tonu ake moka i te moka, ki anake te tuhia nui.

I te taha ki whakamuri, i mana iti koutou mo te kounga o te kaha rawa, me te whiua ata whakamahere rātou whāinga. E tano ia tapao e iti, engari teitei kounga.

Me pēhea te ki te riria i te kiritaki rangatira ranei e hiahia ana i te reira ratou?

Ihirangi, o te akoranga, te kingi, ko te iwi e hua i te reira, pinepine pakeke rawa e ngana ana ki te riria katoa o te uara o taua hokohoko. Ko te take hoki tenei ko ohie: te momo tino rongonui o te ihirangi (buka, tuhinga, ataata, ngā pānui, webinars) no ki te tihi o nga hoko, ki te atamira, mokowā nei te torutoru kaupae i te faafariuraa.

āwhina ana tēnei ihirangi ki a koutou kitea iwi. Ahakoa ka taea e koe aroha ia ranei mahara. E taea e ki te riro i te whakarongo nui koe. I roto i tenei ihirangi mātauranga - e kore te atamira whakamutunga, a ka arata'i te reira ki te hoko he onge. He nui ake ngā momo o tona faafariuraa. Te kaha me tona uara reira manatoko tino, a,, ki te whakamārama ki te kiritaki te rangatira ranei, he aha te mea e kore te mea ngāwari te ātahu o tenei hokohoko.

whakamaramatia

I te tīmatanga - korero ratou e pā ana ki te painga o:

1. Mahi haora o te wheako.
2. Whanaungatanga wā-roa ki te whakarongo. I roto i tenei ara e hanga e koe whakawhirinaki ki te iwi nei e hoki mai ki a koutou.
3. A paraparau e pā ana ki te mana, kia tino tika. kore mau fafauraa ta'efakapotopoto mahi. Hanga nga tūmanako tika. Hiahia i roto i te hanga i te whakapakoko? Ko te hua i roto i te whakarongo? Awareness? ka waiho katoa o tenei. Just kia tupato. Tenei momo o te hokohoko - ko te wāhanga tuatahi o hoko tenei, i roto i te putanga o te mōhio o te kiritaki mahara me whakaae te kamupene anake. Na reira, ko te reira wairangi ki te whakaaro e ka taka kaihoko mano ki a koutou i roto i te toa, ki te pānui i 2-3 i roto i te pou rangitaki. I roto i tenei take, he mea e tika ana e te rangatira i mohio pai.
4. Tīmata i te tōhito, tuku ki a koutou te whakatutuki i te whāinga hokohoko e hiahiatia ana.

He rota o te hokohoko ihirangi e pai no te ite ratou e te hunga ratou mahi motuhake rawa me te iwi ka lau e pā ana ki te wheketere sima te kore ngā, me te pā ana ki te hanga o maniua kohuke kēmu ranei. Ko ko tenei - tito pūmau.

Mea pehea, e kore e aha. Ehara i te mea e rite ki ta mea koutou me te ara koe rave i te reira. Ko te pātai, ko te rautaki e tika ana. Ki te te mahi ki te ihirangi hoko tika, ka kia hiahia ki te ako e pā ana tetahi mea kiritaki. Tae atu e pā ana ki ngā kēmu, me te sima.

Kōrero i roto i ngā o tau

Ahakoa te meka e he hokohoko ihirangi i runga i te tihi o nga hoko, e kore te auraa i te reira e kore e taea te whakaae o tona uara pono ētahi atu. Pea. Just whai ki te hanga i tēnei tikanga tātai matatini - tetahi e e whakaatu pēhea te arata'i te ihirangi ki te faafariuraa.

E tauturu te reira ia tatou i roto i tenei "Google tātaritanga." ka whakamahi te reira i te tauira o Maha-Channel korere. Ka Me koe ki te whirihora tika i te kaitātari - ka timata te reira ki te aru i tika ngā pāhekoheko katoa ki te faafariuraa.

Eaha te auraa katoa?

Ki te mea kua haere te kaiwhakamahi i runga i tou pae i roto i whatunga pāpori, he ratou i roto i tātaritanga ira tikanga. Ki te tai'o koe te pou rangitaki, riro te reira i te kaute kotahi i te rangitaki. I muri i a koutou e hiahia ana koe ki te tātari te mea tūranga i ia whakaari i roto i te hongere hoko whakamahia. A ki te whakatau i runga i te pūtake o reira katoa.

Me koe ki te mohio tetahi anake te mea tika inaianei: e taea e koe te mehua katoa, tae atu ihirangi marketing. Na koutou a ka whai ki te whakatika i te whika, tae noa ki te ihirangi ka kia pai.

Whakaatu whakataetae

"No te faaohipa i to tatou whakataetae katoa ihirangi kaha hokohoko, me te matua," "Ko whai wāhi i roto i" katoa tenei - he mea he tautohe ke. I roto i tenei take, ki te hiahia koe ki te riria te tangata e mea e tika ana, me te whai hua, i roto i tenei take, he pai rawa katoa. Te whakaatu whakataetae mahi i te reira. I roto i tenei take, kia rite, ka e mea koutou: ". E rite te pai" e kore e tika hiahia ki te rere: no te kape hokohoko ihirangi - he tonu he rautaki ngaro.