Tātari aropā i roto i te hokohoko

pakihi Modern Ko taea waho te whakamahi o te Internet. Ahakoa kei te hoko koe i te tahi mea hua ranei. Me kiritaki mōhiohio, engari te huarahi māmā ki te whiwhi i te reira - te rapu tukutuku. I tua atu, e kore te tōtika o te whakamahi o rerekē takere kōrero e Nireaha ki te ako tonu, engari mo te ipurangi ko reira ngāwari rawa ki te mahi. Ko tētahi o nga tikanga tino rongonui, me te ataata whakaaro te ki hei tātari aropā. Ka rite ki te tahi atu tikanga rangahau o te whanaungatanga causal i whanonga kiritaki, e titau te reira i te haaputuputuraa o te mōhiohio tauanga. taea Internet ki a koutou te mahi i reira "e kitea" mo te kaiwhakaari. I muri i te katoa, i konei ngā katoa mahi kiritaki - i te rā tere tuatahi ki te nui o te wā pau i runga i ia whārangi.

Tatauranga i roto i te hokohoko ratonga

Ko reira pea e teie mahana e tonu aua ngaio e te tikanga te kupu "marketing" ko rite "pānuitanga" me "hoko" i reira. Pono, e rua ngā wāhanga nui o enei nga mahi hokohoko. Ko te turanga ko tonu i roto i te ako o te whanonga tono me te kiritaki. Na ka te puta ke nga mea katoa ki roto ki te rapu mō whai wāhitanga ki te whakatau i aua hiahia.

A, ki te i korero tatou e pā ana ki te ako me te tātari, pera - tatauranga ki te tauturu ia tatou. rokiroki tupato o ngā āhuatanga kiritaki o te pātengi raraunga e āhei ki a koutou tino titiro te tono, me te whakamahi i nga hua o te tātaritanga te painga mōrahi hoki ratou.

maha whakamahi i te nuinga o marketers ine me te tātari inenga; He hiahia i roto i te tikanga whakamārama, me te mana'ohia e hoki ako kiritaki ratou. titau te tohatoha o te tahi mau āhuatanga te māngai tino (ngā ranei pakihi) rōpū o kiritaki tenei katoa. Ko te rōpū taua ka tuku ia tatou he tātaritanga aropā.

tātari Statistical ko Tauhokohoko

Me kia tino mārama matau te hono causal i roto i ngā mahi kiritaki te hoko. taea tātari aropā ki te rave i te reira na roto i te whakarōpū kiritaki i te maha o te papa whenua. wāhanga ki te noa āhuatanga tino maha tukua (hokohoko, hoko me te m. p.), te rā hui fakahoko ngā. Ko te tatauranga ki te kōrero e pā ana ki te rōpū o te iwi (taonga) e whakaatu whanonga rite me ngā āhuatanga. He tauira ohie o te aropā - nga manuhiri, kua tae mai nei ki te taonga mo te wa tuatahi i te wiki i mua i te Tau Hou. I muri ako ratou whanonga, he reira taea ki te whakatau e pā ana ki te whai huatanga o te pānuitanga me tautooraa arumoni.

tātaritanga

No te tauturu i roa mai marketers ngā Google. whakahere ratou he momo o ratonga mo te ako o tatauranga e-tauhokohoko. Na ko reira taea ki te whakahaere i te tātaritanga aropā i roto i tātaritanga Google. I mua, i reira ki te kia meatia i roto i te whakawāhanga whakarongo herea. He tino wā-e kai ana me te whakararuraru. Na, Heoi, kawea tātaritanga aropā i roto i aunoa. Ka taea e anake tātaritanga whakarite i te tawhā pūrongo rite ki o koutou whakaritenga.

Ko te raraunga pūrongo he putanga rite te tepu, me te wātaka. Ka taea te ke rōpū e whā o ngā tawhā i te tautuhinga, i whakamahi i te tātaritanga aropā.

Momo aropā Ko te āhuatanga noa e tahoê te rōpū ngā o ngā manuhiri. Ka taea te whakarōpū Rahi i te wa: te ra tangohia, wiki, marama. Ki te tīpako koe i te "wiki", hei tauira, te rōpū pūrongo e pai katoa o te tuatahi ki te haere ki te pae mo te wiki i whakaritea i roto i te aropā kotahi.

Na ka taea e koe te huri i te "ahua". Rerekētanga konei mai ki tirotiro, wātū roanga, maha o ngā kaiwhakamahi, me ētahi atu Na te kōwhiringa whakamutunga - "ngā rā". Ki te tenei āhuatanga, riro ka taea te kaitātari ki te aru i te mahi o te ropu i roto i te wā wa whakaturia e te tïmatanga ki te rā o nāianei. Te kōwhiri i te whakarōpūtanga o nga ra, kia mahara ai e ka hanga e te ropu i roto i nga rarangi, me nga akiaki o te whanonga o ngā manuhiri - i roto i te pou.

Me pēhea te ki te whakamahi i te hua o te tātari

I muri ui ki nga pūrongo, he reira taea ki te ahu mai i te auau o hoki kiritaki ki te pae. He rite o tohu ine ki te whakamahere i te whakanohonga o te ihirangi i runga i te pae, ka whakarato i te whai wāhi ki te matau he aha ngā ngākau nuitanga, me te rata ana kiritaki.

Hei tauira, tohaina he rōpū o ngā manuhiri e rite ki te tātaritanga, e hoki mai nei ki te pae ki "ngā wā". Te whakatairanga Mahere whakanohonga o ngā rauemi pānuitanga i runga i pupuri i tetahi hea ranei tiro tūemi hou i roto i te kararehe i te wa o te haerenga tuatahi ki enei whārangi koutou kiritaki, he reira taea ki te whakatau e pā ana ki te mea kua ngā te aro o kiritaki pea. āwhina ana tēnei kōrero te whakapai ake mahi te kamupene o. Kei te whakamahia te reira rite tātari aropā i roto i te hokohoko. āhei te reira i ara āta ake a pai tohatoha pūtea pānuitanga me ki te hanga i whai hua takere o kōrero.

He aha ki te titiro hoki

Ki te hanga te whakamahi whai hua o tetahi taputapu tatauranga e tika ana ki te kawe i roto i te mahi faaineine. I muri i te katoa, te pātai tika i roto i te raruraru o taurangi otinga nohopuku.

He aha e hiahia ana koe ki te mahi i ki te whakamahi i te tātari aropā? A ui ia outou i te mau uiraa torutoru:

• He aha i reira he he taua hoko hihiri?
• Me pēhea te ki te whiriwhiri i te wā wā (mo te pakanga pānuitanga, hei tauira)?
• Me pēhea te ki te whakatau i te wa tohatoha mo te whakautu nui?

Hypothesize tokoni mārama atu te tautuhi i te tawhā o te tātari hapu.

mutunga

Ka familiarized ki te kaha o te tātari turanga ropu mo tātaritanga Google me whiwhi i te whakaaro o ona āhuatanga mahi, he tino taea o kore ake i anake te waka ki te pae, engari ano hoki ki te tahuri i te kiritaki pea (te manuhiri tüao) ki te kiritaki marketers.

Hanganga o te pūrongo takitahi hoatu he mārama whakaaro e pā ana ki te āhuatanga o te whakarongo ūnga e tokoni ke mahino koe tona tauhohenga ki tou mahi ranei e whakatakoto koe online tuhinga mōhiohio Special whakatairanga ranei tuku. Me ōhanga tika ai tetahi tautooraa hokohoko. tātari Itari, CLTV, Unit Economics - tetahi tikanga ki ako i te whanonga o kiritaki whāinga ki te tautuhi i te ōwehenga o "utu-painga", me tona arotautanga.

Otiia e kore e haere matara rawa me. ka hoatu e aroturuki Daily te mana'o he e pā ana ki te haere ki nga taumu'a o kiritaki paetukutuku te kamupene o. Ko te mātakitaki roa o nga māngai o te hapu kotahi ka tukua ki te aru i a tika whakamāori i te huringa i roto i te whanonga kiritaki.