Faarahi rangahau Marketing te tūponotanga o te angitu o to koutou mahi.

I roto i te ako ōhanga mākete hou o te taiao i roto i nei koutou mahi e wahi, tona rite, aroturuki auau ko ha konga mahu'inga o rautaki tupu angitu mō tetahi hinonga. A, ki te kahore te tino i hanga koutou wāhanga pakihi ranei arotahi o koutou mahi he tūranga pahuhu o piki rangahau maha nga wa.

E kore i haere koutou ki te tango i ki te tuku i te tahi mea tino hou kua whakamatauria kē te hua ki te whakawhanake i hou ranei hokohoko, ngā mōhiohio i runga i nga wae e tika ana katoa o te angitu, mārama e kia ngaro koe. Kaua Me ahau hoko i ou hua he rōrahi tika o rite? O te akoranga, whai koe te ariā taketake. Otiia ki te whai koe i te kitenga taipitopito o te raruraru. ako Āta te mākete, ki te hanga i tētahi mahi ariā hokohoko, pea ki e taea ki ngaio pai.

Tuatahi, e hiahia ana koe ki te whakahaere rangahau mākete kounga. Tenei au hou o Applied Social Sciences, he tetahi ahua o te tātari pakihi, e titiro manakohanga, hiahia me ngā matea o te kiritaki, te mākete, whakataetae, tinana kāwanatanga i roto i te mau huru takitahi.

Ka taea e rangahau e he "mara." Ko te kōrero tuatahi i roto i te tetahi wahi e pā ana ki te hiahia o ngā hua, te tono hoki taua mea, tango ki pūkete kiritaki takitahi. Here, te tuatahi, kua oti te whakarite nga mana'o turai i te whanonga kiritaki. A ka rite a tātarihia raraunga motuhake e e tauanga tukatuka. E ko, te tiki i te aromatawai ine o whakaaro me ngā whanonga ruri taonga. Ko te tikanga kohinga raraunga e whai ake nei - kitea, whakamātau, tauira rangahau me te takitahi i roto i-hohonu uiuinga, kōrero rōpū, te aromātai tohunga.

Ko tētahi atu momo o te rangahau - "tēpu" - tātari raraunga tuarua. Ka taea te whiwhi ratou i puna e pā ana, te tuhinga motuhake, me ētahi atu Tenei whakaaro tatou te au whānui mākete, tona urutanga, aroaro o whakataetae, te taea o ratou mahi.

I roto i te ako o taratahi:
- ngā whāinga o te kamupene - e ko, he aha ki te mahi i roto i tenei āhuatanga. Ki te whakawhanake i te hua hou, ki te whakakaha tūranga ngā, ake i te pai mo te tupeke hou, me ētahi atu
- ngā whāinga hokohoko - he aha e nga huarahi rerekē ki te puta i te rapu.
- whakaaro o te rangahau hokohoko - ki te whakarato i te mōhiohio e tika ana ki te whakatika i te whakatamarikitanga o hokohoko, me te whakahaere whakatau motuhake.

Next, tautuhi i te whakapae mahi. Ko rite ki te hātepe mō te whakaoti i te raruraru miramira hoki rangahau tenei. whakatau te reira i te hiahia mo te pūnaha o tohu, me te te whānui me te arotahi o te mahi.

Ko te hua o tenei mahi ko te whakatau, me ngā tūtohutanga. kia ratou kia tino tautohe, e hāngai ana ki whakaoti i te raruraru tāutuhia mua, he tūturu.