FMCG-mākete absorbs tenei ao

Iwi e mahi ana i roto i te hokohoko hokohoko, te parau "mākete FMCG» faahiti e rave rahi taime i te ra. Ahakoa tokomaha e kore e matau tino te tikanga o tenei acronym. Nohopuku Goods Kiritaki Moving - FMCG (nohopuku ranei winding- hua kiritaki). Hono totonú, kia waiho ai taro, waiu, ngaungau, hikareti, taonga whare.

E kore e pera ohie: kua wehea nga hua whakarārangitia ki ngā rōpū e toru. Anake tetahi o ratou e taea te whakaahuatia rite te hua ngā i roto i te FMCG-mākete - kei te ngaungau me hikareti. tohu Classic o taonga e pā ana ki tenei rängai:

1. utu iti.
2. Ko te moni iti o te kaiwhakanao.
3. Ko te auau tiketike o hoko.
4. Faingamālie ki meinga he hua i roto i te tono i roto i ngā mahi hokohoko.
5. whakamahi wā poto.
6. whakatau hoko rere totoa.

Mai i tenei whai reira e kore e nga taputapu ngā i roto i te FMCG-mākete. pouaka ranei: ko te whakatau ki te hoko te whakaae aau, kua hanga te pai rawa mo te wa roa, te hiahia ki te hoko i whakatika, ka tawhito hē tawhitotia ranei. tupu uaua tenei. Taro me te waiu: nga whare hokona i enei hua i runga i te rā. Otiia e kore e te tapeke o te hoko o enei taonga e taea te awe. Ki te pau te whānau kotahi rohi o taro ia ra, e kore e kore pānuitanga e faahepo i ki te kai atu. Ka taea e te kounga me te utu anake whakaawe i te whakatau, ki te hoko taro i te kaiwhakanao motuhake, hawhe-tunua taro he kahore marketing kore e whakaora.

heheu te mua tetahi atu āhuatanga o te hua ngā i roto i te FMCG-mākete: te kiritaki e kore e ite i te reira te mea tino tika. I roto i te meka, e taea kahore kapia te mahi i waho hikareti, rawa. Oia mau, i te taime o te whanau ki te wa, ina kua riro te hikareti, he akiaki ia, pai te mahi te tangata kahore nikotīni.

Ko te take i enei hua i te taha te pai iti, kaihanga akina ki wheako i roto i te mākete FMCG, whakaongaonga tona tupu, te whakamahi i rua ara:

• rite whānui rite taea ki te whakamōhio i te kiritaki whakamutunga e pā ana ki te faufaa me akiaki o nga taonga;
• hanga i te hua rite ki wātea rite taea hoki te kaiwhakamahi mutunga.

tutuki ana te tuatahi e pānuitanga. kia waiho hei pānuitanga kitea tenei: kara, kara, pānuitanga i roto i te pāpāho. pānuitanga huna (te hero matua o te raupapa e he mōkihi o hikareti - he tata-ake mo te afa tuarua), tuhinga ritenga-hanga o "tohunga motuhake" e pā ana ki te painga o te hua, te tahi atu mau rave'a ki te whakaawe i te feruriraa ia ta'oto o te kiritaki.

Ko te tuarua e wahi i roto i te pakanga mo te wahi i runga i te papa o te toa. Here me te wāhi utu i runga i te papa i roto i te rohe o te tūponotanga mōrahi o te hoko (rite tata rite taea ki te kaitātai moni i nga kanohi kaihoko). I te mahi taua wa ki te merchandisers papa-whakangungua, nei mahi - whakaatu o ngā hua i runga i te papa i roto i runga ki paerewa rangatōpū me planograms. Ki te titau te hua Refrigeration mua ki te whakamahi i, ka whakarato i te kaiwhakanao he toa hokohoko ki te haea te pouaka ki te kamupene logo.

I tua atu, kei te tonu e mau ana i roto i ngā mahi ki te whakatairanga ratou rama kamupene, e kore e rite FMCG-mākete ki te okioki i runga i to ratou tatü. kia waiho te reira i te kaiwhakanao o te wai pīataata ki te whakaiti i tautooraa hokohoko, pera ia, mona i tonu share mākete. I roto i te akoranga, ko te hōtaka neurolinguistic me ngā kaimahi hoko: iwi mahi kotahi hoko houra waitohu-ingoa, e kore e inu i te wai o te kamupene whakataetae.