Ingoa o te whakahaere: tauira. Me pēhea te ki te ingoa i te kamupene?

A, no te pā te kaipakihi tuhi ki te takoha mo te rēhita o te kamupene, i te reira anga tonu te hiahia ki te tautapa i te ingoa ki te hinonga. He āhuatanga noa he, no te kore e whakaaro i te kaipakihi e pā ana ki te faufaa o tenei mahi, a ka rite ki te hua o te pa i reira he pinepine o "Kōrero-mahi", me te "Aphrodite".

Te aha e mea faufaa ki te ingoa i te tika u?

Hei whakahoki i tēnei pātai, e kore e tika mahara te parau tawhito i te waituhi e pā ana ki Kāpene "aue". haafaufaa ore tokomaha te iwi te faufaa o te ingoa o te kamupene, ahakoa he reira tetahi o nga wae matua o te huarahi hokohoko mātau. Ko wāhanga o te waitohu, te huānga muri o te waitohu, te mata o te kamupene ingoa Organizatsii-.

A feruri i te ingoa me koe ano hoki i te wā o te kaupapa pakihi. I muri i te katoa, i roto i te heke mai i te whakahuatia o te kupu kiritaki kia ara ake feohi tika ki te kamupene ngā.

Me pēhea te ki te whakaingoa i te kamupene, i kua reira angitu

A, no te te kōwhiri i te ingoa tika kia arata'ihia e kore anake e te ahurei. E hoki paearu nui te papû i, noho noa o te whakahua, mana āhua, me te tahi atu āhuatanga e hiahiatia ana ki te tahuri i te kupu ohie i roto i te waitohu. Marketers tohatoha he huinga o ngā ture e te tauturu i ki te tīpako i te kōwhiringa e hiahiatia ana, ka tonoa kāore. mea Tuatahi tuatahi.

Ka rite ki te riria ai ki te karanga i te kamupene

He ture mō te whakaingoa i te kamupene whakapumautia i te taumata-ture. I mua i puta ki te wānanga, ki te hoko 'o maheni lelei ange ki enei tikanga, ki te tahi i atu kōwhiringa kino i kotahi. Na, me pehea ki te karanga Ltd., a kahore ki te wahi i te ture?

me 1. ingoa Ture o te whakahaere e kore kua he rēhita waitohu. Pohehe āta ranei mahi ai ofati i te ture. Na reira e hiahia ana matou ki te urupare ki te whānuitanga hope.

2. E kore te tikanga anake rerekē te ingoa i te 100% o te waitohu arai, engari e kore e rite ki a ia. Ki te nga kaihanga o te waitohu rongonui o te hara whakapae i runga i manatārua, ratou, me rite i roto i te take o mua, i te tika ki te titau. Ngā kino ka waiho te kau ina kua wā ki te whakawhanake i tō pakihi, haumi puhoi i whakahau pānuitanga me te logo, ki te whakapau i runga i taonga, me te pera i runga i te rangatira. Mai i tenei katoa he mea e tika ana ki te pehea e o, a pā ana ki te ingoa kino: me kahore matou e korero.

3. E kore e roto i te ingoa o te whakahaere i nga ingoa o nga kaupapa o te Russian Federation, ngā pokapū kāwanatanga me kamupene ao. I tua atu, kia kore tatou e tuku ki te kupu, kia rite ki te Minita i te ture e whakapae faahohonu i whakaaetanga hua i te āhua ranei. E kore e te tāke whakaaetia o te taua waitohu.

4. Kei te riria te reira ki te whakamahi i awha reo, profanities, taunu. Ki te te whakamahere i te kaipakihi ki te tomo i te taumata o te ao, he mea e tika ana ki te tango i te tiaki o te ingoa euphonious i roto i ngā reo katoa.

5. E kore e te ingoa waihanga i tētahi pōhēhē o te hōkai o te mahi o te u.

He aha te mea te whakaingoa

Ki tonu ingoa kore noa te kupu pai i te tohu ranei, he mea e tika ana ki te mahi i te mahi nui. kia ingoa angitu wahi o te waitohu me te whakaputa moni.

Ko te tukanga o te tenenga, ka karanga te hokohoko waitohu te whakaingoa. He aha te mea te reira? Whakaingoa he maha ngā wāhanga, e atu arata'i ki te kupu e hiahiatia ana - te taitara tūturu.

ngā wāhanga o te whakaingoa

1. Analysis o te whakahaere. Web i tenei wā e arotahi ana ki te whakaaro pakihi o te ariā, te whānuitanga, hua hangaia ratonga ranei whakaekea. He aha te mea motuhake e pā ana ki te whakahaere, he aha te mea te hua utu kāwai tata o te kamupene?

2. Ko te ako o te minenga ūnga. kia te taitara kia hangaia hoki he tetahi porohita o kiritaki, e kua piri e te ira tangata, tau, mana pāpori, taumata moni, mana raua moe tahi, me te pera i runga i. Runga anō i tō whakarongo, ka taea e koe amo i tetahi uara i roto i tēnei kāwai o kiritaki, e ratou taea te whakamahi i te reo.

3. Arotahi i runga i whakataetae. Me rama ki te titiro kamupene rite ako he aha te marketing tikanga whakamahi ratou ki te whakatairanga i tō mahi, me pehea ki te huru ki a ratou e te kiritaki.

4. I runga i te pūtake o te toru kaupae o mua, he whakaritenga mo te ingoa ake nei. Ko taea ki te whakatau i roto i mua pehea kia ngā maha pukapuka te ingoa, i te mea pai ki te kupu, a kore nei e te whakamahia.

5. Wānangatia. I tenei wā, kōwhiringa i runga i te pūtake o ngā whakaritenga unu ake. O enei, e tīpakohia te angitu tino - euphonious, pronounceable me te ahurei.

6. whakamātau mo te whakarongo ūnga. Ka whakakitea Survey aha ongo waiho koutou kōwhiringa, e faarahi tetahi te pono o te kamupene, he ingoa māmā ki te kiia, me te mahara.

7. itoito Nā. Ahakoa te kōwhiringa tīpakohia ki ngā whakaritenga ā-ture.

Tauira o te whakaingoa angitu

whakaingoa ngaio tāutu te momo e whai ake nei o te ingoa kamupene:

• Whakapotonga, acronyms. Whakaaro nga taitara angitu tino, arā, o te pukapuka tuatahi nga ingoa wahi o kupu ranei o. Ko tētahi tauira taua ko te Kodak. He mea nui kia hoatu ki poto, me te reka te ingoa.
• Whängai atu. Tenei ingoa, e kore nei e te tīariari i roto i te natura. Kahore he mea atu ngā atu i te ingoa whaiaro-whakaaro. Tauira: Pepsi, Nestle. Ko tētahi o nga minuses ko te kupu hou ko te meka e ko te reira faito ki tetahi e hāngai ana, me reira uaua ki te penapena i te tuatahi.
• Tuhi, tangi tauiwi. tangi hiahia i roto i te tikanga Russian ētahi kupu ke. Heoi i reira ko tetahi waitohu o "Wimm-Pire-Rana" i roto i tona wa, ko pai te kaiwhakarewa te kupu "Wimbledon".
• Whakamahia ngā ingoa tika ranei te ingoa o te kaiwhakatū - ko te ara nui ki te waihanga i tētahi ingoa ahurei. Tauira: Nemiroff, Ford, Hilton. He pai tenei tikanga anake, ki te he te ingoa rerekē te kaipakihi. Ka taea e koe te whakamahi i tetahi ingoa, ki te te hiahia ki te whiua te reira i roto i te taitara ki a koutou. Disneyland - he tauira pai.

He pinepine o ngā tūāhua ki te waihanga i tētahi ingoa ahurei mo te kamupene. Mai i te wāhi o te tirohanga o marketers me kamupene nei e ngaio whakaingoa, nui māmā ki ngā mātua teu whiriwhiri he ingoa mo te tamaiti.

Me pēhea te ki te tirohia i te ingoa mo te mana āhua ake

I mua i ki te tohu i te tirotiro i roto i te takoha, he reira taea kore ki te ururua wa, me te kia maheni ki te rārangi tonu o here i roto i te Waehere Hiwhiri.

He hoki rārangi o ngā ingoa kamupene me tohu rēhita ratonga tāke online, i roto i te turanga o Rospatent me i etahi ratonga. Taua pā Znakoved.

Me pēhea te ki te tiaki ia koe i te whakataetae

Ka taea te whakaekea te ingoa angitu whakataetae. He aha e whakahuatia reira? ka hanga Fans o te pai i te utu o te kororia o te tahi atu taata i te kamupene ki te ingoa e pā ana. Hei tauira, te hanga i te paetukutuku i huaina Fasebook, e titau tetahi patua i te iti rawa i te mano, he ra.

Ahakoa te LLC karanga, me te karo i patua i runga i te ingoa pai? Simple nui. Hei tauira, nga kaimahi o te whatunga pāpori mōhiotia i roto i te tauira i runga ake hēmanawa kua taea hapa takikupu kaiwhakamahi me arai e rave rahi tohu ki ingoa rite. I tua atu, i reira i kotahi kī ki te tāpui, rite te kupu, me te tahi atu taiepa. Ka rite ki te whakatupatotanga, e kore mahi koutou?

Kaipakihi e tiaki e pā ana ki te whakapakoko o tona kamupene, ki te hanga i tētahi, ingoa wana ahurei e taea te tuku ki tohunga. Otiia ki te huarahi tika, me te wātea o te wā noa, ka taea e koe te haere mai ki runga ki te ingoa, me te i runga i to ratou ake. Unuhia whakaaro ngā me e taea e whakaaro anake ranei i roto i te tahi-kaiwhakatū te kamupene o me te tahi-kaimahi. Ko te huru tino nui - e kore e ki te whakarerea e nga ture o te whakaingoa. Ngā manaakitanga!