Ka rite ki te tuatahi ka karanga, Apple? Creation me te whanaketanga o Apple

Apple Inc. ( "Apple") - he kamupene ki te ingoa motuhake. Ngā mihi ki te hangarau auaha, te kounga rawa, me te hoahoa rerehua o ona hua, kua meinga te kamupene he fifi tūturu i roto i te hikohiko kiritaki. Papa me rorohiko whaiaro, waea, kaitākaro waiata, kamupene pūmanawa Apple - he tino rongonui i roto i nga wahi katoa o te ao katoa. hanga te reira i tenei kamupene rongonui? Ko wai ko te mastermind muri tona ahua? Ka rite ki te tuatahi ka karanga, Apple? tenei katoa ka ako koe i tenei tuhinga.

Ko te ingoa tuatahi o te kaporeihana

riro "Apple" Apple logo kua tetahi o te mōhiotia tino i roto i te ao. maha hau me pūrākau e pā ana ki tona ingoa. I roto i te putanga tino noa kua etahi tino ngā. Mō pehea ko Apple huaina tuatahi te kamupene, i reira he kahore tautohe. rēhita mana te ingoa tuatahi o te kamupene - Apple Rorohiko. vai te reira i raro i tenei ingoa 30 tau, i whakaingoatia ra ano reira noa Apple. Ko tino arorau tenei taahiraa, i te wa e kore te kamupene hua rorohiko anake. A e ko te aha riro te kamupene te "aporo" ingoa? Mō tenei muri.

Te aha Apple?

E ai ki te tetahi putanga, faaoti Stiv Dzhobs ki te mutu i te ingoa "aporo" no te mea te whakanohoia aunoa reira i runga i te raina tuatahi o whaiaronga waea, tonu i mua i te ingoa Atari o te kamupene - kaihanga o ngā kēmu rorohiko. I tua atu, aporo tohu te viivii ore kaiao o te hua. Apple tetahi o te tuatahi ki te hangarua wae rorohiko tawhito. He pono tenei katoa, engari ki te titiro koe ki te logo rangatōpū tuatahi, te pātai e pā ana ki te āhua o te karanga a tuatahi Apple, he aha i iriiria e ara, i reira ka kia atu mau pahonoraa. Ko te tohu o te kaporeihana, ko te tangata e noho ana i raro i te rakau, ki runga ki tona matenga whakairia threateningly aporo. Ko haamana'oraa o Ihaka Newton, tika te wahi? Na, faahohonu te ingoa o te kamupene ake me ara nohinohi te tūturu i roto i ona kaihanga. I tua atu, ata te Bibilia i roto i te ingoa o te kamupene. aporo ngaua tohu whakamatautauranga. Na he aho rongonui o hua Apple - ingoa i ngā momo o te aporo, e meinga ana e ki tona kaihanga Dzhef Raskin - Macintosh.

Pehea ka anga te reira katoa

History o te hanganga o Apple titaria hau me pakiwaitara. tīmata te reira i katoa hoki i roto i te 1970, ka hoa e rua, Stiv Dzhobs me , Stiv Voznyak hanga he Technology Mos 6502 rorohiko whaiaro e hāngai ana microprocessor-. Ko reira he mea o meka te kaupapa, me te titiro rawa marutuna. Heoi, hoa anaanatae, tetahi o nei (Wozniak) i tukuna he hikohiko me te tuarua (Jobs) i rua arumoni tino, te whakahaere ia ki te hoko i te tatini torutoru o ona hua. Ki te moni i roto i 1976, 1 Aperira, i rēhita mana reira te kamupene hou mo te hanga o rorohiko whaiaro. Ki te ako pehea Apple ka karanga tuatahi te kamupene, tatou e matau kua.

He rorohiko i roto i nga whare

I te tau 1976 ka tukua te reira i te rorohiko tuatahi kihai i 1. Original hua Apple Apple o te tahae. I roto i te whakarara ki ona rorohiko whaiaro hangaia e Tandy Radio Shack me Komatoa. Heoi, ko reira kua whakahaere Apple kaihanga ki te hanga i to ratou hua kia oraora me minaminatia mō iwi i hokona ratou ki pai. whakaurua Stiv Dzhobs i te ngakau o te kiritaki te whakaaro e te rorohiko whaiaro - tenei mea, ko te tika i roto i nga whare. hanga e ia tino e riro te rorohiko i ngā kore anake ki te hikohiko ngaio, engari ano hoki te iwi noa. Kua whakahaere Apple ki te hanga i tona waitohu rongonui. te whakatupuranga tuarua o rorohiko i hanga i roto i tenei whakaminenga, ka te hoko pai i roto i te ao. I te tahuri o nga 1970 me 1980 i reira kua hokona i runga i rima miriona e-waka e i whakaputaina i raro i te Apple waitohu.

Raruraru ki te hoko

I roto i 1980, i te tari i noho i te kamupene Apple, i kingi ai whakama me te vacillation. a Steve Jobs ki te whakakahore i te kaimahi e wha tekau o te kamupene, i te mea ko tino meapango te tuku o te toru o nga whakatupuranga o rorohiko. Heoi, i te wa ano kua hanga te kamupene te whakahere tūmatanui tuatahi ake nui i runga i te utu kararehe. Otiia kihai i whakaora i te reira i te āhuatanga. tohu Press te ngaro tata o Apple. I roto i te 1983, i karangatia ei peresideni o te kamupene i Skalli Dzhon, he kaiwhakahaere runga pūmanawa, ko wai i mua i te tūranga rite i PepsiCo. I waenganui i te mastermind matua i muri i te kaporeihana, Steve Jobs, me te rangatira hou timata tonu komukumuku.

whanaketanga o te kamupene i roto i te 1980

I roto i te 1984, kua whakawhānuitia te hanga taketake o te kamupene Apple tona aho o bit-32 rorohiko Macintosh hou. Hanga me te hoko o taua taputapu i roto i te tekau tau e rua ki te tautuhi i te mahi matua o te kamupene. whakaputaina te reira i rorohiko i runga i Motorola pūtukatuka eke ki te pūnaha whakahaere a Apple te hototahi anake ki parani kaporeihana hua. I tua atu, tūranga ngā kaha i roto i te whakahaere mātauranga, me te kāwanatanga, hoahoa me te whakaputa kamupene i. A iti i muri mai, ka riro Apple kua he tūranga ārahi i roto i te ahumahi puoro. tuatahi te kamupene kua rite rawa tona kiore taputapu rorohiko, me te atanga kaiwhakamahi whakairoiro. I roto i te 1985, Ronald Reagan mo te whanaketanga o hangarau ahunga whakamua whakawhiwhia Wozniak me Jobs mētara.

Stiv Dzhobs

I roto i te 1985, tupu te reira i te tahi atu me'a fakaofo ia i roto i te aamu o te kaporeihana. Co-kaiwhakarewa o Apple o - Stiv Dzhobs - kua takoha e ahau ki te waiho i te reira no te mea o tautohetohenga ki te whakahaere. Tenei tangata he rerekē anaanatae hōkeka, pūāhua'ikai makātaki'i, mohoao, me te maminga, te āhuareka maere. i taea e ki te faauru i te craziest o te hinonga ia. Jobs anake i taea e riria te poari ki te utu 750,000 tara kaiwhakahaere newfangled (Ridley Scott) mō te pihinga ataata e pānui rorohiko Apple III, ka utu atu mo te super utu kotahi meneti o te wā rangi i roto i te Super Bowl i whutupaoro American. hua Original o Apple i taua wa i nui kino atu i te whakataetae. Otiia i hokona ai! ka mau te reira i te marama ruarua ki te kiritaki ki te matau te mea huna i te pānuitanga tākai kanapa te he rorohiko kāre ki atanga pango-a-ma, me ngā hōtaka katoa e rima tekau. He kōrero e pā ana ki te āhua o patai Jobs haurangi pokapū rangahau ngaro Xerox PARC ka kawea i roto i te torutoru whakaaro orurehau (kiore rorohiko, he ētita kuputuhi, me pera i runga i. D.), He tonu te tino nui-unahi tahae i roto i te aamu o te ahumahi rorohiko. Heoi, i te tikanga e whakamahia ana e te tahi-kaiwhakarewa rongonui o te Apple, he taketake rawa. Na reira, ka hinga hoko rorohiko Apple III koi, i ui Steve Jobs ki te waiho i te kamupene.

whanaketanga o te kamupene i roto i te 1990

maha nga tau roa e rautaki tika, me te tū manatoko ārahitanga Dzhona Skalli, Apple Corporation. Whanaketanga o te kamupene, Heoi, pakanga i tau ki te tau. A i te mutunga o nga 1990, ka tona take kino rawa. Hoki e rua nga tau (1995 me 1997) parekura i runga i te hoko whakatika ki te 1.86 piriona tāra. Apple i haere i roto i ngā wā pakeke. karangatia Ko tōna mastermind wä, haurangi, me te kiri māia Steve Jobs hoki. ka mau ia ki tetahi atu taahiraa Rapa i roto i te whanaketanga o te kamupene. ka anga ia ki te titiro mo te hou, e kore e pā ana ki te hanga o te hangarau rorohiko, hokohoko, a i roto i tenei rohe, kua meinga ia.

revolution rongorau i roto i te 2000

rite tenei Chronicle o ngā i tenei wa titiro:

• aroaro Apple ki te kiritaki kaitākaro pāpāho kawe - 2001 - kaitākaro music iPod. riro ia te whakaaro o te iwi āhuatanga iti, me ngā āhuatanga whakamīharo.
• 2003 - iTunes Store - kua whakatuwheratia te kamupene he toa ipurangi rongorau i reira mo te utu iti, ka taea e koe te tiki ihirangi pāpāho i roto i hōputu AAC, whakapāpāho i runga i ngā pūrere Apple.
• 2007 - iPhone - tomo te kamupene te mākete me ratou ake waea pūkoro. Tenei atamai touchscreen kahakina i te whata mo tetahi moni. Ko ia te tino rongonui pera tawhiti.

i tenei ra

I roto i te 2010s kua meinga te mana o Apple i te mara o te hangarau rongorau te mohio me te marô. I roto i te tikanga ki te whakapumautia ngā kōrero ratou i roto i tenei mara, kua tukua te reira i roto i 2010 Tablet PC, te iPad rongonui. nui wahia tenei hoko hua pūkete katoa. 28 ra, kua hokona atu atu i te kotahi miriona papa. No te whakarite, te iPhones tuatahi hokona tata toru nga wa pōturi. Ko te tohu o tetahi miriona, patua ratou mo te 72 nga ra. kī Stiv Dzhobs e i te ra tuatahi hokona reira 300 mano iPad, mäminga 250,000 pukapuka hiko, me te e pā ana ki te 1 miriona tono. I roto i te ara o te tono tuatahi mo nga hua o te tūnga pūtea o Apple Kua pai ake tino. I roto i te 2011, ka mohio ia rite te kaporeihana tino utu i te pūmatuatanga mākete, e hopu ana i tenei kamupene hinu pai-mohiotia ExxonMobil. I roto i te 2012, tupu i roto i te uara o Apple hea tiketike - 705,07 tara. Heoi, i te 2013 kua heke te pūmatuatanga mākete o te kamupene i te 37.6%, me te inaianei te tonu whawhai mo te taitara o te nuinga o ngā kamupene utu i roto i te ao ki a ExxonMobil.

Ko te kamupene maere tonu te kiritaki ki ngā hua auaha. I te 2013, tukua Apple he bit-64 rua-matua-i runga i ARM microprocessor. I roto i 2014, te mākete he pūrere whaiaro hou - a Apple mataaratanga mataara.

tari matua Apple

Cupertino - te pa te wahi i te kamupene ko Apple, kei roto i Silicon Valley. Kei te te tahi mau taime i huaina tari matua Corporate "wānanga" no te mea o te rahi nui, me te ahua ki nga fare o Amerika. E te reira e pā ana ki te ono whare tatini. I roto i te ono o te nui rawa o ratou, te huarahi Infinite Koromeke, i reira he tari matua. Ko ratou te mata o Apple. Here, karanga katoa ki "whakaaro rerekē": ruma kanapa, tanumia te-toi hangarau, taiwhanga, i whakamatauria ahokore irirangi, pourewa me tu i roto i te nui fare marama-waipuke. He hoki te hī, wharekai, me te toa hoko hua parani, e tonu hokona atu kapua o tūruhi. Ko te wahi i reira kei Apple te, ka hohoro te tāpiri i te wānanga tuarua, hangaia hoki 13 mano. Tangata. Ka riro te reira i rite ki te marama hiriwa waka ātea. Roto te park whakaritea te ki whakatu. I whakawhanakehia tenei patu te whakaaro o te kaupapa ki te whai wāhi tika o Steve Jobs.

Ko wai te mea te tumu whakarae Apple kamupene?

I roto i August 2011, i Steve Jobs ki te waiho i te pou o te peresideni o te kaporeihana Apple mō take hauora. I roto i tenei pou ka haere mai te tumu o te kamupene o nāianei - Tim Kuk. I muri ka mahue i te Fakamānava'i wä matua o te uara o Apple hea hinga 7%. mate Stiv Dzhobs i muri i te mate roa, Oketopa 5, 2011. kua waiho tona mate he hui kōwaro i whakaohokia te ao katoa. Mai reira, nekehanga pakihi te kamupene o ki rerekē nekehanga o te angitu. I te tau 2013, mo te tauira, i korerotia ai e tika ana ki te meka i hinga e uara mākete o Apple e tata rua-taiepa (i 702 ki te 390 piriona US tāra), kia waiho Tim Kuk tona pou. Heoi, te whakahaere tonu i te kamupene ki te pupuri i te tūranga ārahi i roto i te mara o te ahumahi pūkoro me noho tonu te tono mō "aporo" hua tiketike. Na e matau ana koutou te wahi e kei Apple, a kahore anake.