Ko te ture "I Advertising". Federal Law N 38-FZ: uho

I roto i nga tau tata nei, hei pānuitanga kua nui mīharo. Ko te katoa te reira a tawhio noa tatou: i runga i te Internet, i runga i te huarahi, i runga i te pouaka whakaata, me ētahi atu Noatia, kia kia ngohengohe ki te ture tino he taua pūnaha o te āhua o pānuitanga nui, me te matatini. Ka Federal Law "I Advertising" ki kōrero e kōrero i roto i tenei tuhinga.

Scope o te ture

I roto i runga i te ture Federal "I Advertising" tukanga tāpaetanga ko ki te ripoata etahi mōhiohio i roto i tetahi ara ture, i tetahi tikanga me te i roto i tetahi puka. Ka taea te tono tangata Information ki te iwi whānui. Ngā ki reira i roto i tenei take ki te utu whakarongo ki te ahanoa tukanga. Te hanganga me te tiaki o te moni ki te ahanoa ngā - i ko te whakaaro matua o te pānuitanga.

Ko te tino nui Scope o te ture Federal. Ko te kupu, kī te tuhinga tuarua te pānuitanga tōrangapū o te tohutoro me ngā mōhiohio, me ngā rauemi tātari i runga i te mōhiohio hua, me ētahi atu nga whakaritenga katoa whakapumautia e tenei ture e, ka rite ki te tikanga, te kaihanga o te hua, engari whakawhānui ki tangata e mahi ratonga, me te mahi mō te pānuitanga.

Whakaritenga mō ngā hua pānuitanga

Tuhinga 5 o te ture Federal "I Advertising" whakau ana i nga whakaritenga taketake mo te tukanga pānuitanga. ta te ture e taea te mau i enei tukanga e te huru ngākau, me te nanakia. Ko tenei he aha te mea i rawe ki ki te pānuitanga taurite:

• tirotiro o ngā mōhiohio hē teka ranei e pā ana ki te hua pānui, me te i runga i ngā hua i etahi atu kaihanga;
• te wātea o ngā mōhiohio, whakaaro a te honore, me te rangatiratanga o te tangata, tae atu whakataetae;
• aroaro o tikanga rāhuitia o pānuitanga: te whakaaturanga i raro i te guise o tetahi hua, te tohu he, ngā mōhiohio hē e pā ana ki te kaiwhakanao, me ētahi atu

kia kōrero hoki tatou e pā ana ki pānuitanga teka. Kei roto te reira i:

• āhuatanga o te taonga e kore nei e hāngai ana ki te mooni;
• ngā mōhiohio hē e pā ana ki te hua pānui he painga i runga i ētahi atu hua;
• ngā mōhiohio teka e pā ana ki te tikanga o te tuku, te utu, te hiatonga, me ētahi atu

Advertising i roto i tetahi take e kore e karanga mo te tutu, mahi ture, i roto i ngā rauemi karihika, me ētahi atu

momo o te pānuitanga

Tefito 7-10 o te ture Federal "I Advertising" noaa te momo matua o tukanga pānuitanga. Ko te kupu, Tuhinga 7 o nga ngā tuatahi e kore e taea te pānuitia i roto i tetahi mau huru:

• explosives;
• hua rēhitatia;
• Products kahore tohu;
• Products kahore he raihana;
• hua, rāhuitia te whakatinanatanga o nei i runga i te rohe o te kāwanatanga Russian;
• raau taero, tapaká, waipiro, etahi tikanga;
• hauora ratonga abortifacient.

I tua atu, e pā ana te pire ki te momo matua o te pānuitanga. Tenei te tu i roto i:

• pānuitanga pāpori;
• pānuitanga tōrangapū;
• hua pānuitanga me ngā ratonga i roto i te ara mamao o tona hoko;
• pānuitanga taea ngā mahi.

Ētahi tohunga te wehe, me te tahi atu whakarōpū.

pānuitanga āhuatanga

Advertising, rite tetahi atu tītohunga, kua he maha o ngā āhuatanga. I roto i ngā, i reira te tīariari:

• pānuitanga pouaka whakaata. Whakaritea i roto i te runga ki nga whakaritenga o te Tuhinga 14 o tenei ture. E pā ana tēnei ki te ngoikore ki te aruaru i te hōtaka pānuitanga, me te whakatairanga fakalotu, me te te tuku, te roanga o te mea iti iho i te 15 meneti. Kaiwhakau ture Panuku me roanga o ngā wehenga arumoni.
• pānuitanga reo irirangi. Ko te āhuatanga matua i konei - te roanga o ngā wehenga arumoni, e kore e nui ake te roa o e 20% o te wā päpäho ia.
• Advertising i roto i te pāpāho tā. Me tohua te reira, a e kore e noho atu atu i te 45% rōrahi o te whakaputanga.
• Advertising i roto i te pikitia. E kore e whakaaetia te reira i haukoti rīpene. Ko te kōwhiringa anake - rere aho ranei whakaatu ki te aroaro o te kiriata.
• Telecommunication Pānuitanga. E kore e whakaaetia te reira i tenei momo o te pānuitanga i waho te whakaae o te kaiwaea me te kaiwhiwhi.
• pānuitanga Outdoor. Me tāuta te reira i roto i runga i te tikanga me ngā ture ki runga ki te whakamahi o turanga, pourewa, tohu hiko, me ētahi atu

Ko te kupu, ko te Ture Federal "I Advertising" whakau ana he maha nui rawa o ngā ture me ngā whakaritenga.

Mō whaiaro ture-

Ko te tuawha pene o te ture Federal "I Advertising" (N 38-FZ) parau te kōrero o ngā tukanga whaiaro ture-i roto i te mara pānuitanga. He aha te mea katoa e pā ana ki? Ko te wāhi i konei, ko te ki te whakakotahi pānui, ki te kia whakapumautia i roto i te tikanga ki te tiaki i nga ngākau nuitanga o ona mema o me te kanohi. whakaturia te rōpū ake ka ū ki etahi paerewa matatika ki te whakarite mana tino i runga i enei tikanga.

Advertising whaiaro-ture whakahaere i mana tika whanui. Here, i roto i ngā, tu i roto i:

• kanohi o ratou ngākau nuitanga tika;
• pīra tikanga i roto i te marae;
• arotake o te wā i te tinana antimonopoly;
• te whanaketanga o ngā ture o te mahi ngaio;
• rēhitatanga o amuamu;
• kohinga me te rokiroki o ngā mōhiohio i runga i te te mau melo o te whakahaere;
• te tiaki i te rēhita o ngā mema o te whakahaere.

Whaiaro-ture - tino noa i roto i te mara o te pānuitanga.

Whai wāhitanga o te mana whakataetae

Kua kē matou whakahuatia te whai wāhi mātātoa o te mana whakataetae i roto i te mara o te pānuitanga. Tenei tinana, kia rite ki te Federal Law №38 "I Advertising", e tika ana ki te faaohipa i te maha makona nui o ngā mahi. I roto i ngā, he mea e tika ana ki te tohatoha:

• pānui issuance o maumaui ture;
• pouaka whakawa i roto i te kōti ki te whakakorehia i te pānuitanga ngā;
• karanga ki te marae apitireihana ki whakapuaki te invalidity o ture takitahi o momo rohe;
• tono o mehua o kawenga;
• whakahaere o arowhai me te nui atu.

E te ara, tirohia kamupene pānuitanga mau kore anake te mana whakataetae. I te mau ana i roto i arowhai utu matapaki atu.

arowhai pānuitanga

Tuhinga 35.1 o te ture Federal "I Advertising" (rite whakatikaina i runga i 28.03.2017) kī e kia kia kawea te tirotiro kāwanatanga i roto i te mara o te hanga me te whakaatu pānuitanga i roto i te tikanga i whakaritea e nga ture o te Russian Federation. Ko te kaupapa o te arotake ko te banal whakapumautia e te ture Federal i raro i te whakaaro rangatira mahia whakaritenga. He aha kia te pūtake mō te e mau ana i roto i arowhai? Ko te aha ta te ture:

• paunga o whakahau ki te whakakore maumaui;
• whakauru ki te mana tūmatanui o amuamu me pīra i tangata;
• tāututanga o maumaui matotoru i roto i arowhai, kore ki te ū ki te whakaritenga whakahauanga o kamupene pānuitanga;
• te oraraa o whakahau i nga rangatira o nga inspections.

kia muri i te arotake kaua e nui ake e rua tekau nga ra e mahi. Heoi, i roto i ngā take rawa, kia atu ai.

Kawenga mō maumaui

Federal Law №38-FZ "I Advertising" pānui kaiwhakau taunahatanga mō ofatiraa o te whakaritenga whakapumautia. Ko te kupu, Tuhinga 38 o te pire kī e te ofatiraa o te ture i runga i te pānuitanga pau taunahatanga ā-mō hinonga ture me takitahi (i te tokomaha o kaipakihi takitahi). Mahi i roto i te nohoanga whakawa arbitral kia puta ki te tāutu o te tinana antimonopoly o meka horahia o pānuitanga teka. Tērā pea ka hāmenehia te reira me te hara whakahaere - te nuinga mo te kaihanga pānuitanga me te pānuitanga.

Utua e kaimahi nanakia o ngā ratonga pānuitanga whiu utua ki te pūtea e hānga ana - e pā ana ki 40 ōrau o te nui o te pai. 60 ōrau haere ki te pūtea rohe.