Marketing Direct - ko te ara whai hua o te pānuitanga e kore ranei?

I tēnei wā e tipu pāpāho pānuitanga, pēnei i ngā tae, whangai i te ua, kaua ranei nga pānui moni. A, o te akoranga, me te tupu o te mahi, me te whakapiki ake i te pūtea pānuitanga. utua Advertising iho e te kamupene e hokona te hua (ratonga). A ka whiwhi te kaihoko pea ki te pānui i te hua (ratonga), reira utu tonu me pānuitanga, ngā te utu o te mea i roto i te utu. Rau te pakanga ke: te tangata utu ia ia mo te pānuitanga ki te kia whaia. I runga i te tauine ao, arata'i tenei ki te whanaketanga o te iwi ārai ki tenei ahua o rango. mataara ratou ratou i runga i TV, engari e kore e kite. Whakarongo ki te reo irirangi, engari e kore e rongo. Ka taea e tatou te mea i overheated te mākete pānuitanga te. whakaaro torutoru iwi he hoki. Kua roa rihaina te nuinga pānui ki te meka i puritia kaua e nui ake 200 waea ki te tohanga o te 1 miriona kape, a mau te hoko i te hua mo e pā ana ki 10 te iwi. Kua ngaro te toe 999.990 kiritaki noa, engari mo te ratou, a i utua te moni. Ko te aha rere inaianei neke atu i te hawhe o te moni pānuitanga ki te ao o te hokohoko tika hokohoko hāngai ranei. He aha te mea te reira?

whakamāramatanga

marketing Direct - ko te maimoatanga whaiaro, me te whiriwhiri ki te kiritaki i te mēra (ranei e) kōrero waea ranei. Ētahi whakaaro reira he rautaki whai hua mō te te kimi kiritaki hou. A ka whakamōhio i te hokohoko tika ngā pā ana ki whakatairanga hou, whakaaturanga, ahua o te hua hou, ētahi atu reira ano tauturu hanga o te whakapakoko kamupene i roto i te hapori, me te whakaū i ngā hononga ki te kiritaki: .. kitea atu ratou hiahia, me te ki te kamupene me ona hua. Ka whakarite Tātaritanga o enei raraunga te tuku hokohoko pai me te whakapiki ake i te whakataetae kamupene o.

Ngā momo o Marketing Direct

'Oku mahinongofua e i roto i te pānuitanga take whakamahia e te tikanga katoa ka taea o te kōrero (pouaka whakaata, reo irirangi, makasini, me te pera i runga i. D.). Ko te mahi i te tikanga hokohoko hāngai whai hua te nuinga i roto i te waea me te īmēra. Kia titiro a ratou i roto i te taipitopito.

telemarketing

I roto i tenei take, ki te whakamōhio kiritaki pea whakamahia waea. Ko reira mārama e utu te tikanga taua moni, engari homai te reira i te whai wāhi ki te arotahi ki runga i te hunga e hiahia ana ki te haere i te karere pānuitanga.

mēra

marketing Poutāpeta hāngai - he haaputuraa, hanga, me te mēra o ngā karere whakatairanga ki takitahi motuhake o te moni kia rite ki kiritaki pea. I roto i te tātai ano ia ratonga tirohanga (hua) i roto i tino utu. I te tahi atu te ringa, te selectivity tiketike o te maimoatanga hanga tenei tikanga rawa whai hua taputapu.

painga

1. kiritaki i ngā. Pea ko te painga tino nui o te hokohoko tika tenei. e kore e No atu taputapu hokohoko hoatu te taua hua.

2. Ko te kaha ki "hao" kiritaki i to ratou wāhi. A, no te he kiritaki i te kāinga, i mua i ratou e taea e "tae" i roto i te pouaka whakaata. I te ara i te kāinga ki te mahi, a ka āwhina i hoki tohu pānuitanga me te reo irirangi. I runga i te mahi e taea te pāngia iho e te makasini pakihi. Whakaata me te poutāpeta hokohoko hāngai - ko te kaha ki te whakaawe i te whakarongo ahakoa o tona wāhi.

3. whakautu Tere. Telemarketing taea ki a koe tirohia te whai huatanga o horo'a nei i roto i te torutoru haora. Advertising rite i runga i te reo irirangi me te pouaka whakaata hanga reira taea ki te aromatawai i te torutoru noa ra.

4. selectivity Psychological. marketing hāngai waea, tauira o nei e kitea wā i roto i te mahi, ka taea te haere ki etahi rōpū psychographic. I roto i te atu kupu ohie, iwi ki te ara etahi o te ora, me te kāhua. E tukuna Magazines me niupepa ano hoki ngā rōpū motuhake o te taupori, engari selectivity nui, e kore ratou e whakarato.

5. taea Various mō te whakautu. Ko te atu whai wāhitanga mō te whakautu kiritaki, te tere me te ake pai ka tono ratou. Ki te kei te whakamahi koe i telemarketing, ka taea e ratou te tono i te hua i te waea. A, no te ī-mēra - unga he uiui. e kore e pāpāho pāho taua whai wāhitanga whakarato. I roto i te nuinga o te wā, anake whakaekea tetahi ara o te maimoatanga. Ko te raruraru ki te pāpāho haapurororaa katoa ko e whai ake: e kore e taea te pūtirotiro haere hoki, ki te kahore koutou i whai wa ki te tuhituhi ki raro i te tau waea. I roto i ngā take pēnei, ko te whakautu, ko te kore. A i roto i te pānuitanga i runga i te reo irirangi, ina haere te kiritaki pea ki te mīhini, tuhituhi te tau e taea noa, no te mea e taea ai te he aituā.

6. selectivity Matawhenua. I roto i te nuinga o te wā, marketing tika whiriwhiri etahi rohe motuhake. A ko reira konei 100% mēra tika, me te telemarketing. I muri i te katoa, ka whakaae koe, te reira heahea ki te pānui i roto i te moheni, tohaina puta noa i te whenua, ki te he 90% o to koutou whakarongo kotahi anake te pa.

mutunga

No te iwi maha, e pā ana marketing tika te anake ki te mahi o te karanga pokapū, me te tohatoha o ngā pānui kōrero. Ko ko te stereotype tika tenei. I roto i te meka, marketing tika - he ara o hanga whanaungatanga wā roa-ki te kiritaki, e kore nga tātai o etahi kamupene me rakau. I roto i te meka, i raro i tenei ariā ngā tikanga katoa o te pānuitanga te rongo mā te whakamahi i te whakapā tika ki te kiritaki.