Mikrorazmetka pū "Yandex": me pehea ki te tirohia

Ko tētahi o nga take tino whakapeka, me te wā i roto i te tukutuku-ngā, me rangatira o ngā rauemi Ipurangi ko inaianei seo-arotautanga. I roto i te tikanga mo te pae runga i te whārangi tuatahi o pātai rapu "Yandex" ranei Google, me noho koe i nui rahi o te mahi i runga i tona hanga, me te whakatairanga.

He aha te mea te tautohu pū?

Faatano i te rauemi i raro i te kaiwhakamahi noa e taea te whakamahi i te ihirangi hāngai, me te ngā. Ko mo te kaiwhakamahi ki te kitea te rauemi e hiahiatia ana ki te arotau i te pae no te search engine. Me pēhea te ki te mahi i te reira?

Rapu karetao, pērā te tangata, e kore e taea e mohio ki te mea i haere i runga i runga i te pae, kahore tohutohu motuhake. tātari te reira i te ihirangi heheu etahi tauira, tautuhi nga kupu, engari kahore te maramarama tangata e kore e taea e matau te tikanga o te rauemi tuhituhi. Ki te whakahaere i tona mahi, mea whakaaro hötaka he pū mikrorazmetka ranei mo "Yandex" ko Google. Just rite Kuputuhiitua whakaatu te motokā, te mea me te wahi e hiahia ana koe ki te tuu, te whakamārama tautohu pū nei ranei aha i whakatapua rauemi. Ki tenei māramatanga o te pae whakataetae pai runga me he wāhi pai ki te tiki i runga i te rārangi tuatahi o te pātai rapu.

TAUIRA tautohu pū

Rawa mikrorazmetka whai hua "Yandex" ko Google pānga te whakatairanga o paetukutuku arumoni whakahere hua me ngā ratonga. Wahi he faataa te reira i roto i te tauira e whai ake nei.

Me waihanga e koe he mikrorazmetku mō paetukutuku iti ki te whakarato ratonga poipoi hoki kuri. ka titiro te reira i rite ki tenei:

- momotūemi - BarberShop,

- ingoa - he Salon Häkari mō kuri.

Ko te raina tuatahi rohe rēhita o te pae, me te tuarua - te ahanoa ngā. He whārangi o taua hōtuhi ka waiho teitei i roto i te arawhata search engine atu rite kahore reira, no te mea whakaarohia te pūkaha rapu reira ariā atu hāngai o "makawe Salon mō kuri," a kahore noa "kaikuti makawe".

Hanga mā te whakamahi i taea "Yandex.Webmaster" mikrorazmetka ki whakahau i te huinga o ngā tawhā - hoko wāhi, haora o mahi, me te whakapā mōhiohio, he poto whakaahuatanga o te taonga ranei ratonga, me te ake.

Hea ki te whakamahi i tautohu pū?

rauemi atu ki te whakarato i kiritaki kounga rauemi tukatuka. Ko te ofi i roto i tikanga ki reira te rapu, te whai hua atu e te pae. Na kaha whakamahia tenei ra mikrorazmetka:

• pae arumoni ki te whakatairanga i ngā hua me ngā ratonga.
• pukapuka tohutoro Online me mātauranga mo te hanganga o ngā hononga taumata-maha i waenganui i tuhinga.
• pūkete whatunga Social mō ngā taipitopito, ngā, me ētahi atu ihirangi.

paerewa Takitahi Schrema.org

Kua auraa te hanga tautohu pū e ka mau te reira i te paerewa kotahi mō engines rapu katoa. riro ratou mikrorazmetka "Yandex" me Google - schrema.org. Simplifies te reira i te tukanga o te hanga i te whakaahuatanga poto (katikati) e kite tatou ka whakaaturia he whārangi i roto i ngā hua rapu. Tenei mōhiohio e taea ngā mōhiohio nui e pā ana ki te pae, e ka tauturu i te kaiwhakamahi ki te whakatau ki te haere ranei, e kore e ki te haere i te reira ki te whārangi.

E te ara, ka taea e te tokomaha o ngā āhuatanga i roto i te vocabularies me schrema nui, na kia whakamahia reira mo tukutuku o tata tetahi kaupapa.

Paerewa Open Kauwhata

I tua atu ki te engines rapu Google me "Yandex" mikrorazmetka taonga, ratonga, pāpāho, me te ihirangi mōhiohio me rapu utu whatunga pāpori. Hoki ratou, ka haere ake Facebook ki te Kauwhata paerewa kotahi Open. Tenei tahora taea ki a koe te whakahaere pehea ka te pae kia aroaro i roto i te whatunga pāpori rongo. Na inaianei waihanga hono ataahua ki taea te kore whakamahi i te reira ki Facebook anake, engari i roto i Google, "VKontakte", Twitter. Hoki te whakaaturanga ataahua o te whakamutunga, i te ara, whakamahia hoki Twitter Cards.

He aha mikrorazmetku whiriwhiri?

I roto i te meka, te rangatira o tetahi pae "Yandex", ranei Google e kore e hoatu i tetahi hiahia i runga i te paerewa. Whakamahia te putanga matarohia - schrema.org - ko reira te oti tino, hou, me te tere whakawhanake.

papakupu mikrorazmetki

Kua takoto matou e taua mikrorazmetka "Yandex". Me pēhea te ki te kia e whakaaturia te kōrero tika i roto i reira? whakamahi te reira i te ariā pērā i Dictionary mikrorazmetki. Ko te huinga o ngā āhuatanga, tūtohu, me te wetereo, i nei i runga i te aro te tahi mea he search engine arotahi tenei.

E ratou ratou ake papakupu me ngā āhuatanga mō ia paerewa. Te schema.org, i reira e rave rahi papakupu matua me tona nahanaha me te whakaatu momo nui. Hei tauira, ka taea e Mea papakupu mōhiohio ki te kia 3 ngā āhuatanga taketake:

• alternateName - kārangaranga (ingoakē) o te ahanoa;
• whakaahuatanga - mo te whakaahuatanga kuputuhi o te ahanoa;
• image - he whakapakoko, he hononga ki reira ranei.

Dictionary Relations pai ranei, e ka waiho tino whai hua mō ngā pae Ipurangi arumoni. āhei te reira ki a koe tuu raraunga i runga i utu, hoko rohe, wātea, me pera i runga i. D.

FOAF Dictionary - hoapā mikrorazmetka "Yandex" ko Google. Tenei kōtaha, i whakakiia e koe, he miriona nga wa i runga i ngā paetukutuku - tou ingoa, tūnga, whārangi i runga i whatunga pāpori, īmēra, rā whānau, me te pera i runga i D. tenei matauranga e tauturu i ki whakapati i te kaiwhakamahi ki te pāwhiri i te hononga whakahere ia te tahi mea e kia anaanatae ia.. Ko te kupu, Ka taea e te pae whakaara tae.

Hoki te whakamārama taipitopito o te oro me te ataata - artist, ingoa album, te roanga - whakamahia mikrorazmetka VideoObject.

He he ano hoki te tautohua mō ngā karere īmēra, e taea ai te kaiwhakamahi, kahore he ki te haere ki tetahi atu whārangi, ki te whakaae te whakarite ranei waiho i te kōrero i raro i te tuhinga, hei tauira.

He aha te mea he Pūwhaimana

Tetahi mua i runga i te Internet titau te mahi tupato, me te i roto i-hohonu. Tirohia mikrorazmetku "Yandex", ka taea e koe te whakamahi i te Pūwhaimana - pūmanawa e whakaae te raraunga ki ngā whārangi Tukutuku. Whakamana tuhinga Nireaha ki tetahi hōputu - HTML, XHTML, RSS, XML, i roto i tetahi reo.

Tirohia mikrorazmetki "Yandex" Kua hanga tautoko tetahi Pūwhaimana whakahōputu Schema.org microdata HTML, Open Kauwhata, RDF.

Me pēhea te ki te tirohia Google mikrorazmetku

Ako raraunga pehea hanganga mo koutou pae i roto i te rapu Google i roto i te maha o ngā huarahi. Hoki te kaiwhakamahi mātanga, e he matatau i roto i ngā tautuhinga huna webmasters "Google" huarahi wātea anake i te tohutoro taputapu Rich Tool Snippet.

Ko tētahi atu huarahi - ki te tāuta i te Seo mono e Yoast. Ko te watea ki te whakamahi i te reira, a ka kia e wātea ana i muri i te tāuta i te Tohungatuku rōpū runga.

Ko te ara tuatoru - te pae Google Developers ki te paeutauta, tīpako i te "Ētahi Rauemi", pāwhiri i "Tools mō hanganga Whakamātautau Raraunga", me te tautuhi i te whārangi html e hiahia ana koe ki te whakamatautau. A, no te Tātaitia te karetao te hōtuhi tohua, ka riro ia koe he pūrongo āmiki ki te hapa, ki te tetahi, me te tuhipoka tukunga.

Me pēhea te ki te tirohia mikrorazmetku "Yandex"

Ki tenei pūkaha rapu i te atu katoa māmā. Pūwhaimana mikrorazmetki "Yandex" kei te i roto i te webmasters taputapu i roto i te ripa "Owned". Here e hiahia ana koe ki te pāwhiri "Tirohia tahora" ka tomo te URL o te pae, me te timata ki te tatau hapa Pūwhaimana. I muri i te meneti torutoru, ka riro koutou tetahi o whakautu e toru:

• e kore Mikrorazmetka kitea.
• He he he hapa.
• Mikrorazmetka tino ture.

I roto i ētahi wā, i reira he kōrero e pā ana ki te hē māka?

"Yandex.Webmaster" - Pūwhaimana mikrorazmetki - Whakaatu he karere hapa i roto i ngā āhuatanga e rua:

• A, no te kore ia e mohio ki te tohu.
• A, no te mikrorazmetka kore ake ki paerewa.

I roto i tetahi take, ka hoatu e te hōtaka nga taipitopito o te hapa, i nei e taea e tatou e whakawa ki ta nga mara e hiahiatia ana i roto i te tautohu i mahue ranei i huanga i ngaro.

Ka taea e tonu whakaatu i te karere - "e kore e taea te utaina te whārangi." tohu te reira i te hapa ranei, te tūmau whārangi kore-te moti.

Ki te hanga e mikrorazmetka "Yandex" te ki te hapa tē mōhiotia e kore koutou e mohio me pehea ki te whakatika i te reira ranei, ka taea e te ui tonu koe mo "Yandex.Webmaster" tiwhikete.

I muri i te otinga o te whakamanatanga, ka puta te tahora hou i roto i te 2 wiki.

Nahea mikrorazmetka te rangatira o tou pae?

Kua tohua e koe tou ora rite ki nga tikanga, a ka whakaaturia te mikrorazmetki Pūwhaimana "Yandex" Kua e oti katoa, kahore he. Kia pehea te maha ngā ka whakaara tou pae i roto i te arawhata rapu engine?

tautohu pū te anake autaki pā te pānga, me kore koe e taea e korero i te maha tangohia o tūranga ki nei e whakaara reira te pae. Heoi mikrorazmetka - tetahi o nga take matua e pa ana i te attraction o te aro o te kaiwhakamahi. ka meinga katikati Interesting me ātaahua te maha piki haere o ngā manuhiri, me te ka tupu koutou pae. Ko te toenga ka whakawhirinaki ki runga ki te tini me te hāngaitanga o te rauemi.

hua mikrorazmetki

I tua atu ki te aritanga o te rauemi, mikrorazmetka tino whakanuia ana te taimaha me te kounga o te pae i roto i whakataetae. Ko te painga tautohu e whai ake nei tu i roto i:

• faarahi te reira i te whakawhirinaki o te crawler pūkaha rapu ki te tautuhi ngāwari atu te āhuatanga matua o te whārangi, me te kupu riro te reira māmā ki te kua taupū. Ki te whakaahua tatou te tukanga rawa noa, ka taea e tatou te mea he pai e whakatuwhera tatou i roto i mua o ia pae ngakau, to tatou mea ngaro i roto i engines rapu, a ka whakanui ana i ona whakaaro ki a tatou.
• I roto i te kanohi o te pae kiritaki ki Maramara kitea e kore anake kite engari qualitatively ano. Fakatatau ki ai, maha pāwhiri taua rauemi, a ko te kupu e faarahi te FKT ranei pāwhiri i roto i ki te tukua mai.
• Ko te rangatira he faingamālie ahurei ki te whakaatu i te mōhiohio ki te kia kitea, ara, ki te kahore i te kaiwhakamahi oho ki te pae.
• tonu e taea te huri ngā mōhiohio Snippet, a kore e pā reira te tūranga o te rauemi i roto i te rārangi.

Ko, o te akoranga, e kore te mea e tika ana seo-whakatairanga ki te noho anake i runga i te whanaketanga o mikrorazmetki. he mea nui ki te whai i te ihirangi whai hua, me te ahurei, engari e kore e anake. He maha ngā āhuatanga e pā te hua i roto i tūranga pae o engines rapu "Yandex" ko Google.

Ētahi atu huarahi ki te whakatairanga i tō pae

whakatairanga ā-, ki nei te mikrorazmetka "Yandex" me te Google, he maha ngā tohutohu:

• whakamahi o ngā kupu matua i roto i te rohe, me te pane o te pae;
• te aroaro o ngā kupu matua i runga i te whārangi, ratou tohatoha ōrite i roto i te kuputuhi, te whakarāpopototanga tahora, tūtohu;
• tika hapa-free HTML-tautohu (tirohia te whakamahi i te mea "Yandex Tohungatuku");
• aroaro megategov (kupumatua, whakaahuatanga, etc ...) e tohu o te pūkaha rapu o te whārangi;
• perelinkovka - hononga arā ki ētahi atu whārangi o te pae ..;
• hanganga pae ohie e taea ki te pāwhiri ki te whakatere ki te whārangi kāinga;
• hoahoa wana, me te ohie;
• mahi ki whatunga pāpori, kaha ki te tūtohu i tō mōhiohio tino ki etahi atu;
• te aroaro o te mahere pae;
• ahurei, ngā, ka whai wāhi i ia te wā ki te ihirangi e he whai hua, me te hāngai ki te kaipānui;
• Kei te papaitia CMS mō nohopuku me te hapa-free utanga whārangi.

I tua atu ki te whakatairanga ā-, kia kawea i roto i, me te mahi ki te āhuatanga o waho. Me aroturuki auau kaihātepe Tukutuku ranei whakaaturia te hono ki te pae i te tahi atu pae rite tenei taimaha taimaha, me te mana tohutoro (takoto tenei tukanga e kaupapa me te tautaha taupū o ūkuia). Ko hoki kotahi ara ki te torokī waho te whakanohonga o te rauemi kara pānuitanga.

E ai ki te rangahau tata, tetahi o nga ara whai hua tino ki te whakatairanga i te aparauraa tohutoro ranei ki te pae i runga i whatunga pāpori. kite te pūkaha rapu te kaupapa hohe o tenei kōrero, me te riro ki reira kia hāngai, me te whai hua, reira te whakanui ake i te whakatauranga rauemi.

Hoki ki te toa ipurangi whakamahi tōtika kōrero kiritaki me arotake, e rua i runga i te pae me te i runga i nga Ngā Huinga matapaki, papa matotoru hoki, arotake, me te pera i runga i. N.

hei utu o te mutunga

Te whakatairanga i te whatunga - he tukanga matamaha matatini tono mahi kaha i runga i ngā āhuatanga o waho, me te ā. E kore e taea e tatou te mea e tetahi o nga tikanga i runga ake he tika tino, a e ka arahi reira koutou pae ki te tihi. Hei hei i runga i nga raina runga o pātai rapu taea anake e te mahi whānui i runga i ngā āhuatanga katoa o te whakatairanga Seo, i roto i ngā, kia utu i te mikrorazmetke tūranga nui.

He mea tino nui ki te kawe i ki te pūkaha rapu e e ngana ana koe tikanga katoa e ki te faaohie i tona whiriwhiri me rave i te reira, e kore hoki tūranga tiketike anake, engari mo te haratau o te kaiwhakamahi, ranei atu ïa, i roto i te wahi tuatahi kia kitea iwi tenei kōrero i runga i te whatunga.

"Yandex" ko Google e tika hiahia i roto i te meka e tango ana i te kaiwhakamahi te mōhiohio e tika ana, me te, reira, ka waiho atu mateaki atu tou pae, te ana tūponotanga nui o te wahi i roto i te tihi.

e kore e mea faufaa te mea ahua o te tahora e whakamahi koe - OpenGraph, schrema.org tetahi atu ranei, kia rite ki te roa rite i whakamana ai, kahore hapa, me te whakanui i taime matua o nga whārangi rauemi. Wā tirohia reira ki te Pūwhaimana, i roto i-hōhonu tātari o ia taha o te mahi, a ka e tatari koe mo te hua pai!