Publications me tuhinga tuhituhi, Copywriting
Tārua-whakapiri - he aha te mea tenei? Me pēhea te ki te hanga tārua-whakapiri?
Writers e hanga ihirangi, webmasters me rangatira pae maha i ki te mahi ki te ariā o "tārua-whakapiri". A kauwhautia tenei kupu e ki connotation kino kitea, a tae noa tūpato, meinga te moni kaiwhakamahi uninitiated i roto i te unknown me te wā ngaro. Na he aha te mea te tārua-whakapiri me pehea kino ko reira?
Tārua-whakapiri - tahae tuhinga o ētahi atu iwi
Tārua-whakapiri - te ara tere ki te hanga i tētahi tuhinga i te kape atu tuhinga a te tangata ki tonu i te kanohi ranei. I ahu mai tēnei wāhanga e i te kupu Ingarihi: tārua - "tārua", whakapiri - "whakapiri". Mā te tenei tikanga tikanga Reiter kitea tetahi atu ranei tuhinga e te hunga rite i roto i te kaupapa, me te tautuhinga tika ai i waho te huri i te kuputuhi taketake. Ko, rite te ātete ki hiki fo◊ou (te huri i te kuputuhi ki te whakaputa i te rauemi hou ahurei), tārua-whakapiri - kei te tahae whakaaro o ētahi atu iwi, me ngā tuhinga, me te tuku ia ratou kia rite ki to ratou ake.
mau hopearaa kopipasta
e mea he e tārua-whakapiri - he ara pai hoki tīmata i roto i copywriting me te pae rangatira e hiahia ana ki te hohoro whakakiia koutou ihirangi ratonga. Nohopuku, cheap me te ngāwari. Heoi, ko te ohipa o ngā tuhinga a te tahi atu iwi kihai i haere hia i runga i te Ipurangi, i inaianei haamau te whakaritenga tino pākaha mō te pā o tinihanga. A e kore e taea te karohia te whiu, ka taurite ki te kaituhi, e faaoti ki tinihanga te kiritaki. Na roto i tenei tikanga maha huihui kore e mōhio i taua he kape-whakapiri kaituhi tauhou, a he aha te mau hopearaa e.
Tārua-whakapiri ki te kaituhi - he ripeka i runga i mahi tuhituhi
He maha copywriters, tīmata koutou ara ki te tihi o te pūkenga o te kaituhi, hanga he hape poauau. Hiahia ki te waihanga tuhinga rite hohoro rite taea, e tahae ratou ihirangi i te tahi atu pae, a haea ratou ki kiritaki ranei tuu ratou i roto i te whakawhitinga kuputuhi mō te hoko. Ahakoa, ki te whakahaere pai-kia kaituhi ki te whai wahi i te kiritaki, kia mohio ki te tirohia i te utu o ngā tuhinga ahurei mo te aroaro o te tinihanga, ka whiua ia mo te tārua-whakapiri. Kei te āta hangaia te hōtaka mo enei take, tautuhi ana te ahurei o te kuputuhi rite te ōrau me te whakarato hononga ki ngā pae i ai tahaetia mōhiohio i.
Ki te kaituhi taurite e tono mehua pākaha: whakahekenga, arotake tōraro, a tae noa maukati i te pūkete. A ki te rota o arotake kino me whakatauranga iti e te mea tino uaua ki te riro i te whakawhirinaki o kiritaki. Ka rite ki te mea e mohiotia, mo te ingoa o te kaituhi - e te katoa, na te hunga e hiahia ana ki te hanga i te mahi o te copywriter angitu, he pai kore ki te whakamahi i tārua-whakapiri.
Tārua-whakapiri mo te rangatira o te pae - ārai ratonga
haamata Tetahi pae ki te wahi o te tukanga fakahokohoko (te tua o te rauemi i roto i te rapu pātengi raraunga ngā engine). Ko te whāinga o tetahi webmaster - ki te pana tona mahi i roto i ngā tūranga runga o ngā hua rapu. Whai wāhi i roto i te lōpoti fakahokohoko pūkaha rapu, nei mahi matua - ki te tirohia ake i runga i te kape-whakapiri, ahurei, me ngā ōritenga ki ngā rauemi atu, te ihirangi o te pae hou. E whakahuatia ngā kēmu rite te ōrau, me te mea te tuhinga e kia tino tārua i ngā pae kua taupū, ka kia i titiro te ihirangi rite tinihanga. Ka rite ki matau koutou, tinihanga - kei te tahae rauemi, me te hara manatārua. Ko tautea ture tinihanga, kahore iti mateaki tenei whakaute me te mehua engines rapu i roto i.
Whārangi pae, i kitea e te kape-whakapiri kore e e whakaaetia ki te indexation rauemi ranei haere rawa i te taupū e rua o engines rapu ( "Yandex" ko Google). tikanga o tēnei e ka wareware rapu tenei paetukutuku, a kore e haere te reira i roto i roto i te hua o to ratou take. Ka taea e anake kotahi ite pouri mo nga tautooraa katoa i runga i te whakatairanga o te pae, moni maumauria me te rangatira ia, i, ano, e taea te pupuri criminally kawenga mō te tinihanga me te hara manatārua.
momo kopipasta
Ka rite ki whakaahuatia ana i runga, te tārua-whakapiri - te äta tuhinga i ētahi atu pae. I te taua tārua-whakapiri he ma, hina, me te pango.
White tārua-whakapiri - tuku hononga
Tenei whakanohonga o ngā mōhiohio mai i ētahi atu puna ngā te hono kaha ki te rauemi pūtake. I roto i tenei take, e kore e e whakaaro te tārua te tūkino. He tauira a Tūrongo, o ngā pae, mooni kapi ki ma tārua-whakapiri - whatunga pāpori. Katoa tuhinga, kōrero me ngā kōrero e rapu utu i te pāwhiri kaiwhakamahi "rite" pātene, "share", whakanohoia reira ki te tohu o te puna (i te mea te whārangi ki te rauemi, me kahore i runga i te pae iho).
Grey tārua-whakapiri - te "tikanga o e whitu"
Ko tēnei rawa hou ki tohutoro kore ki te whārangi tukutuku motuhake, me i te rauemi ano. tinihanga hina whakaaetia engines rapu, engari ki tetahi huru: he hāngai te tikanga anake ka te pae i roto i te hua rapu mā te tārua i te mōhiohio taua, kaua e nui ake whitu ( "ture o e whitu"). Ki te mea ka waiho koutou te whakamahi i te pae kopipasta te tuawaru, tona tatari tino pea mo te raka, na ka whakamahi i tenei tikanga, whakaaro enei āhuatanga katoa.
kopipast Black - tahae ihirangi
Tahae tuhinga o ētahi atu iwi, kahore e maka ana i etahi hononga ki te rauemi tuatahi tuku ki rite te pango tārua-whakapiri. Hātepe rere engines rapu, me te tiki i te īngoa "Attack o te tautaira", tino ārai tinihanga, faka'ehi'ehi mei kuputuhi kore-ahurei mō te fakahokohoko. Na reira, varavara haere webmasters ki te tārua-whakapiri, hiahia Rewrites sinonimizirovat tuhinga taketake ranei mo te rauemi hou.
He tika tārua-whakapiri. Me pēhea te ki te hanga i te paetukutuku i runga i ngā rauemi mōu?
Ki te e whakatau koe ki te whakaputa hoki i te tārua-whakapiri (a ki te huarahi tika e taea ki te whakatipu whiwhinga pütea hoki a reira), e hiahia ana koe ki te pānui i te ture o te ture "pūruatanga" o te rauemi:
- Ko te rangatira ranei te kaituhi e hoatu ia koe he tukua e mo maka ana etahi hononga taupū ratou paetukutuku i raro i nga oko o to koutou rauemi.
- Whakaaetia ki te whakamahi i ma (i roto i wā onge, hina) kopipasta.
- He pai ki te waihanga i tētahi pae ki ngā tuhinga ahurei atu i 10 pae ki tuhinga mōu.
- e kore te mea mōrearea Tārua-whakapiri i runga i te tauine iti (30 ōrau), engari pā tenei huru ki ngā pae e tīariari hoki 2-3 tau.
- I mua i te hanga i te pae ki te tārua-whakapiri whakakiia reira 20-25 tūemi ahurei, tatari mo ratou fakahokohoko, a i roto i te take o te putanga angitu metered waimeha te ihirangi o te mōhiohio tārua.
- O te faufaa nui ko te auau o ngā whakahōunga me ngā mōhiohio i runga i tou paetukutuku kia rite maha rite taea, tāpiri tuhinga hou.
- I roto i tetahi take, te tārua-whakapiri ma - e kore te reira rite ihirangi-kounga tiketike, pērā i copywriting. Ahakoa mana'o e kua meinga whakaritenga katoa pae ki rauemi ahurei.
Me pēhea te ki te mahi ki te tinihanga?
Ki te koe koe ko te patunga o te tinihanga, kitea koutou tuhinga i runga i ētahi atu paetukutuku, me mahi koutou te whai ake:
1. Whakamōhio i te rangatira o taua rauemi whakairi ki runga ki ona rauemi, he mea he tahae, a ki te tohutohu ki te waiho i te hono ki te kuputuhi taketake ia.
2. I roto i taua take, ki te waiho te tono te, ka taea e hanga e koe he amuamu ki Google Adsense, i roto i nei monetized waka ko, "Yandex.Webmaster" e whawhai pāme. hoatu tonu bots te tātari i runga i te rauemi mōhiohio kore-ahurei.
3. Ko te ara whai hua tino ki te mahi ki te tinihanga - he amuamu ki te kamupene e hautū ana, e whakahaerehia ana "tahae". Ki te mohiotia pango meka kopipasta te, te aukati tonu te pae.
Ko te fâ hopea roa o te webmaster, blogger me te pae katoa rangatira ko te tūnga o ona "tamaiti" i roto i te rārangi runga o nga SERPs. Ko te ara pai ki te whakatairanga i tō rauemi - whakakiia reira ki ngā, whai hua, me tino nui - te mōhiohio ahurei. He tārua-whakapiri - e kore e mahi i te reira, engari tona tārua puhoi. Otiia ara, ki te whakahaere koe ki te hurihia i roto i te pae taua i roto i te mua, e kore e muri ia te roa, rite tika hutia ki runga ki tetahi tātari. Na reira he pai te hoatu ake tenei whakaaro, me te ngana ki te hanga i te tahi mea hou, me te taketake.
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