Analysis marau: taahiraa ako

Ia rauemi he matua pū, i te mea te Tohungatuku mā te kupu, kīanga me ngā hononga. mohio te tangata matatau i mua te faaо te pae ihirangi, e hiahia ana koe ki te matau e i roto i tona tahuri, ara, e te titiro i te kaiwhakamahi i roto i te pūkaha rapu, i roto i te kupu atu, he tātaritanga o te uiui rapu. Hei hoatu tohutohu taketake i runga i te āhua o ki te whakatinana i te reira, e hiahia ana koe ki te matau te mea ko te uiui rapu.

Ko ngā matua me te uiui rapu

Kupu matua kīanga ranei - e ko te aha whakamōhio tatou ki te rārangi rapu Google Yandex ranei. I kī tenei search engine matua pae pata pū, me te homai te hunga e te hunga tino hāngai ana, t. E. hāngai ki te paearu rapu. whakaritea tūranga rauemi e tona whakahou auau, Hono anōtia, te rōrahi o te tohutoro taimaha, me te tini ke atu. Ko te kī, o te akoranga, nui te ihirangi pae tuhinga e hāngai ana matatau ki kīanga matua rongonui.

Utauta tātari

Me pēhea koe e mohio he aha te, te wahi me te ka te rapu i te kaiwhakamahi mo, a he aha te mau taviri e whakamahia ana i roto i te te ihirangi kuputuhi? Ka taea e koe te tango i te pukapuka, me te tuhituhi ki raro nga mea koutou whakaaro he kōwhiringa e tika ana e taea i te kaiwhakamahi "puku" ki te pouaka rapu, ka koe e taea te faaohie i tenei taahiraa, me te whakamahi i te Kupu matua i te engines rapu ārahi:

• hoki Google - adwords.google.com;
• hoki "Yandex" - wordstat.yandex.ru;
• hoki Rambler - adstat.rambler.ru;
• mō te Mail - webmaster.mail.ru.

Ko te tātaritanga o pātai rapu me te pae o whakataetae haamata ki tenei taahiraa - tuhi ake he rārangi o ngā kupu matua.

mau taviri Rapu

Te whakatau hoki ratou i te pūkaha rapu te wahi e hiahia ana koe ki te neke, e hiahia ana koe ki te haere ki te tetahi o nga ratonga whakarārangitia i runga ake. Hei tauira, ki te whakahaere koe i te tātaritanga o uiui rapu i roto i te "Yandex", ka e hiahia ana koe ki te haere ki te wordstat.yandex.ru pae, whakapūtā te rohe e te hunga hiahia i roto i koe (i te pa motuhake, whenua, ranei tīpako nga rohe katoa) me i roto i te pouaka rapu ki te tomo i te kupu matua. "Yandex tātaritanga" kawea tatou e rua rārangi - te tuatahi ki te kia hoatu nga mea katoa i rapu koe mo ki tomo te kupu, i roto i te tuarua - ka titau taurite, rite ki te hunga e e rapu ia koutou mo. Plus i roto i ia rārangi e tohu te tini o nga wa whakaurua he tono i roto i te marama whakamutunga. tangohia e koe te rongonui tino me tata i roto i tikanga ki to koutou matua, a i runga i to ratou pūtake ko te matua pū o te pae, e ko, tuhituhi koe tuhinga, ki te whakamahi i enei kīanga matua.

Tātaritanga o pātai rapu Google kua te parau tumu whakahaere taua, ki te kahore e ki konei ki te tiro i te tatauranga Me ki rēhita rite o tētahi kamupene pānuitanga koe. Ka taea e Ko koe te tiro i te rapu kore anake tino rongonui, engari ano hoki te taumata o te whakataetae i runga i te kī rapu, me te utu āwhiwhiwhi ia pānuitanga pāwhiri.

He mea nui ki te tātari i te uiui rapu i whakahaeretia i runga i ia hua, ka tae mai te reira ki te toa ipurangi. Hei tauira, i runga i te pae ki te ara tatauranga nui hanga-waiata mo te kupu "hama" anake. Me mahi tenei mo ia tūranga whānui.

Takanga matua pū

Riro mai te mau taviri faufaa ki te tomo tika te kuputuhi:

• whai ratou tino maha puta i roto i ngā puka kupu, tae atu urunga hāngai, me te diluted i roto i te take whakarerekētia rite te whakamahi i taurite;
• Me roto i te ahua te hainatanga o te tono matua;
• Ko te kī, ko te ki te kia kitea i roto i ngā taitara me whakawhiti;
• E tangohia kīanga i te kuputuhi maia tītaha ranei.

Enei ngā whakaaro e urutau te kuputuhi kei ki te kaiwhakamahi toharite, ko wai e tai'o i te reira. Na, ki te taua te pae ihirangi ka meinga atu whakawhirinaki i te pūkaha rapu, e ka tango ia ia ki te rapu raina-runga.

Te mahi ki te rapu

Na, kua ki tonu matou ki te pae ihirangi rongonui-kounga tiketike. Ka taea e mutu tatou i reira? e kore o te akoranga. Tatauranga o ngā tono rapu he tino hihiri, me te te te huri tonu i raro i te mana o ngā āhuatanga pērā i tono, tau takoto, ngā, me etahi atu. Na reira, tātaritanga o pātai rapu rapua e whakatau tata waka auau, ka mahi ki te rapu.

Na, kia aromatawai koe pehea ke te āhuatanga kua i muri i te mau taviri rauemi. Ki te mahi i tenei, tirohia ki te ratonga aroturuki -. LoadImpact, Energoslon etc ka whakaatu ratou te wahi o te paetukutuku i roto i ngā hua rapu mō te kīanga ngā kupu matua. Hei tauira, rapu mō "stroymagazin Moscow" - wahi 5 i "te hoko rauemi hanga Moscow" - wahi 3. A pera ko reira e minaminatia ki te mahi i runga i ia kī tīpakohia. Anake i roto i tenei ara e matau koutou te mea kei roto i te tono, me te mea e hiahia ana koe ki te whakarerekē i te kuputuhi.

aromatawai o te pai

Ko te ara whai hua tino ki te whakahaere i te tātari o pātai rapu me te whakahau pānuitanga - "Yandeks.Metrika". He aha ta tatou e nehenehe e ako ki reira?

• whakarāpopototanga Direct. E ai ki a ia, ako matou nei kupu matua (taonga me ngā ratonga), rapu te kaiwhakamahi mo tino maha rite te ōrau. Hoki te whanaketanga pakihi e taea te hanga atu aronga i runga i ngā tūemi rongonui, a kahore e noho kaha faufaa i roto i te whakatairanga.
• Tō whakarongo. Ki te awhina o "Yandex-Crypt" whakahaere he tātaritanga tino o te manuhiri - ratou ira, tau, tūnga pāpori (enei raraunga, tatou maha whakakiia i roto i te puka rēhita) rite ratou toro pae atu e hiahia i roto i te kitenga.
• Te mahi ki te regulars. Na roto i te tautuhinga i te counter "Yandeks.Metriki", ka taea e koe te aroturuki i ngā kaiwhakamahi motuhake, pēnei i te hunga e kua tae te kete, i hanga he hoko, ranei pau i runga i te pae no te i te iti rawa 3 meneti, me ētahi atu.
• "-Ngahuru" whakarato te oti puta tātaritanga rite noa mo te tetahi wā, e rua tūmatanui, me te tūmataiti (he kaiwhakamahi ngā te rohe ngā ranei). Na e taea matau koe, ki te nei pai ki te ngā rapu.
• Me tika kia kawea tātari Statistical o pātai rapu i roto i taupiri ki te aro mātai o te pūtea e kua pau koe i runga i te pānuitanga. Ki te awhina o "inenga" taea whakatau tata i te faafariuraa o pakō me kaupapa ad.
• waea hāngai. Ki tenei mahi, ka taea e koe āta aroturuki aha hongere pānuitanga hopoi mai koe atu manuhiri, e te tikanga e rite arotau koe tou pūtea, a ka whakamahi i te tikanga whai hua anake o te whakatairanga.
• Ka taea te whakamana pakeke te taua paearu mo te tātari o pātai rapu i roto i "Google."

tātari Simple o whakataetae

tātarihia rauemi Fully papaitia ake me iho te whakamahi i te inenga me ētahi atu hoa mahi ki tonu a auau whakahoutia, taea i roto i te noa'tu o te mau tautooraa katoa mau kahore hua, me te kore ki te tiki i roto i nga pātai rapu runga. He aha te take e memeha? Mahalo no te mea i reira he tangata pai atu i a tatou. He reira taea ki te aru i taua pae, kahore ratou e whakaae ki te whakahaere i te tātari tino o pātai rapu whakataetae '? O te akoranga, ae.

E rua huarahi - ngāwari, me te uaua. Ko te tuatahi - tino māmā, engari i ētahi wā whai hua, me te e kore e rapua e nui te wā me te utu. I tou Kupu matua Me ki te kitea i roto i search engine runga 5 pae Zoom tuatahi, me te aromātai i ia ratou i runga i ngā paearu e rua - kounga o te ihirangi me te whakamahinga. Ihirangi tā ngā, te pānui, kōrero, tuhinga whai hua, ngā whakaahua me rongorau-kounga tiketike, me ētahi atu mea e whakakiia te pae. Whakamahinga - he tirohanga whānui o te rauemi, te wāhi watea o pātene, mārama mahere o te pae, urupare, ki te taea utu online, te pātene kōrero ki whatunga pāpori, putanga pūkoro, e ko katoa te mea kaiwhakamahi e mea: "E hiahia ana matou ki te whakarato koe ki te wheako hokohoko ahuareka whakamarie" . Ahakoa pānui o te momotuhi me whārangi papamuri taea pā ka noho ranei i te kaiwhakamahi i runga i tou pae haere ki te whakataetae ranei.

Ki te arotake koe i te whakataetae i roto i enei paearu, ka mutu e whai mea katoa koutou i roto i te tikanga, e hiahia ana koe ki te puta ki te tuarua, ara atu hohonu ki te aromatawai i te pae o te tangata atu.

aromatawai Hōhonu o te whakataetae

Ki te mahi i tenei e hiahia ana koe ratonga motuhake me hōtuhi, mo te tauira Inserp, Yazzle me etahi atu. Ka taea te whakamahi ratou ki te aromātai i te kounga katoa a whakakitea ine pae whakataetae - TIC me te pae PR, te maha o ngā whārangi i roto i te taupū, rohe tau, backlinks, hono pūtea, me te ake. E matau ana tenei mōhiohio, ka taea e koe te whakahaere i te taua tātaritanga, me te mo tona paetukutuku ake, me te kite, ki te taea e koe te whakataetae ki te rauemi.

E mau ki te titiro i nga kanohi o te kaiwhakamahi

ka kia tino angitu Analysis o te ngā kupu rapu, ki te taea ki te aromatawai i āta ratou ake rauemi e koe. Hei timata, mahara e he koe te rangatira (webmaster) o te pae, ka ngana ki te arotake i rite i te reira ki te paearu e whai ake nei:

• uru rauemi pehea nohopuku te utaina te?
• Mahi hoahoa, te whakamahi ahau i te pepa mārama te wahi ki te pāwhiri?
• He reira he favicon (icon i runga i te ripa pūtirotiro), hanga i te pae atu e kitea ana me te ake totoka te toenga?
• Me pēhea te ki te whakaatu i te pae i roto i ētahi atu pūtirotiro i runga i te aroturuki rerekē?
• Me pēhea te ki te whakaatu i te pae i roto i te putanga pūkoro?
• Pānuitia te tuhinga katoa. ahakoa he mārama ratou, ahakoa te pea kawenga kōrero? fifili ahau, ki te tai'o koe i te reira? Ko reira watea ki te he pānui te momotuhi ahakoa, i te rerekē ki te whakamārama o te whārangi?
• He mea ngāwari ki te kitea e koutou hoapā, ngā o tuku me te utu? Mārama ahakoa te mahere pae?
• Ahakoa whakaterenga reira? Ko reira i te whārangi kotahi, ki te taea ki te hoki ki te whaiaronga pakiaka ko te kaiwhakamahi?
• Me pēhea te ki te ui i te uiraa, waiho i te arotake? He reira he pūnaha urupare?
• Kaua nga hua o nga taonga tohaina? e hiahia ana ahau ki te hoko a ratou?
• He reira nui whakapakoko kounga? whakaata ratou te ahua o te hua?
• Ahakoa he utu? maha waiho Kaiwhakamahi te pae e kore hoki ratou e taea e te arotake atu i konei ranei iti.
• Ahakoa rongo whakatairanga tāpiri hoko hou ranei he tawhito ratou? Pea ka ko reira tika ki te tango ia ratou kia rite ki te kore ki te waihanga i te wheako kaiwhakamahi o te pae mate?

Raparongoā

Titiro ki a ratou ano i roto i te kanohi o te kiritaki, me te aromatawai whakataetae taea katoa, taea radically koe te huri i tona tūranga i roto i te TOP o ngā hua rapu. Me pēhea te ki te mahi i te reira? Ki te timata, hanga he rārangi o te mea e whakakitea e te tātari o ngā kupu rapu whakakitea tia ore. Whakamātauria ki te whakanui i te whakatika i te reira. Tuhia iho te hunga o whakataetae, i te titiro ki a koutou painga. Whakamātauria ki te hoatu ia ratou ki roto ki o ratou mahi. Hei tauira, te huri i te hoahoa, te huri i etahi kuputuhi, tāpiri whakapakoko utu ranei.

I roto i te marama e rua hoki ranei, tātari ratou ake rauemi ki te whakakapi ia i roto i te rapu, te whakamahi i inenga ki te pōti, e whakanui i te kaiwhakamahi ki te tiki i roto i tenei wa. kite koe i pehea te huri i nga hua.

hei utu o te mutunga

rapu Tātaritanga mō seo-optimizers - te huarahi tata ki te whakatairanga i tō pae ki te tihi. Anake ma te matauranga pehea "mäminga" te pae rongonui a ui i te mau taviri, kuputuhi, hononga, whakaahua, me te tahi atu ihirangi, rite he reira watea mo te kaiwhakamahi, me pehea rerekē reira i te whakataetae, he reira taea ki te whakatutuki i ngā hua angitu.