Franchising: he aha te mea te reira, pea, i kore e matau Spanish Kuini

I teie mahana, kua ite te press pakihi te ariā o "Franchising". He aha te mea te reira? mai ana tēnei wā i te kupu Ingarihi «karapu», e te tikanga "monū" ranei "raihana". Tuatapapa whakapono e tenei kaupapa o whanaunga hokohoko whakaaro i roto i te rau tau tekau ma rima, te Kuini o Spain, i hoatu e Columbus te tika ki te hoko ia ratou i roto i te whenua tuwhera (1492). puta te puka puāwaitanga o te Franchising ahua i muri, i roto i te taua Amerika.

Ko te kirimana tuatahi i runga i Franchising

Na Franchising. He aha i reira i roto i te rau tau 19, ka ko reira i roto i tona tamarikitanga? I mātātoa whakawhanake te hanga o mihini tuitui, me kamupene e whakataetae ki ia atu, kahore whiwhi hua sino. Katahi te kaiwhakarewa o te kamupene "Singer" - faanahonaho te "Association o mīhini tuitui" i roto i nei i whakaaetia umanga whakangao te tika ki te hanga hua rite ki te hangarau, me te i raro i te ingoa waitohu "Singer" - Ihaka Singer. hoatu tenei te kamupene he whakapai ake nui i roto i te tūranga mākete.

Ēnei ra, ka taea e koe te tīmata i tō ake pakihi mā te whakamahi i te karapu. He aha te mea mo te tukanga? Na roto i te hoko i te karapu, e tango te rangatira he kaupapa tamata, ka whakamatautau, mo te tauira, hokohoko, rauemi pānuitanga, me te tautoko kōrero. Hoki tenei utu ia he kaiwhakawhanake utu ā-marama o whakaaro pakihi. ie i roto i te ngako, Franchising ko te hokohoko hokohoko hangarau pakihi.

Income me te tāke turanga

Pehea atu tatou e nehenehe e whakamāori te wā "täne"? He aha te mea i te wāhi o te tirohanga o te taake? Tohunga whakapono e te tangata tuku i te kapa (franchisor), hua i tenei momo o te kirimana e ki te pai i ngā mahi noa (Article 249 o te RF Tax Code). I tua atu ki te pera-ka karanga "utu puranga moni" (mo te rironga o te kapa) me roiate (utu wā), ka taea e te hanga i te franchisor he pai i roto i te whakatinanatanga o ona franchisees (täne kaihoko) hua āhua-oti ki te taha hokohoko, me te ki te whakarato ratonga whakangungu mo te kaimahi, ki te te kirimana kia whakarato.

Te āhuatanga i roto i Russia

e kore te te tino whakawhanakehia Franchising i Russia i te kau, ie. Ki. Ko tōna hua ake e taea te whakaekea hoki tenei mahi, he iti. Hei tauira, i roto i te kapa e whakaarohia e taea te kitea tono mo te hokohoko o ngā hua raima mo te tetahi waitohu o te hopi mirumiru whakahaere whakaatu, hokohoko taputapu mō te hanga me te hanga, whakarato o tinana i roto i te rāngai mahi ranei i te mara o piko pūkoro, te whakatinana i ngā hōtaka mātauranga. Ko te rōrahi o te haumi e hiahiatia ana awhe i $ 5,000 ki runga ki te rau mano me te ake moni American. Ko te āhuatanga matua o tenei tikanga, ko te e kore e utu i te reira nga wa katoa i runga i te wā i te utu franchisee, a taea whakarato ratonga ranei hua hua e kore e e whakatau i te kounga, e faatupu te hua i roto i te mōrearea reputational ki te franchisor.

Franchising i Moscow, māngai te nuinga e kamupene ke i te hōkai o te supply. Hei tauira, i roto i te 1993 i hokona te karapu tuatahi i roto i te pane "Baskin Robbins", me tenei ra i reira he pinepine o kamupene i raro i tenei tohu. Tohunga whakapono e taua kaupapa makona heke mai nui, na te tahi mau kaitākaro Russian nui ( "1c", "Crossroads" me etahi atu.) Whakahere hoa pea taua mahi.