He aha te mea he kete pāpāho? Press Kit: tauira

Tetahi hua, mea katoa te kounga tiketike kia ia, Me pānuitanga. Anake ka taea pānuitanga ki te hanga i ngā reira ki te kiritaki. I roto i tenei ara i te raina whakaminenga ki te counter e kore e taea te mahi i waho i te pāpāho.

Utauta whakamahia e te hunga ngaio ki te waihanga i tētahi aroha o ngā āhuatanga e hiahiatia ana kia rite ki ngā kairīpoata, me te tika ki kiritaki.

te reira e pā ana ki te faufaa PR-mea whakatangi.

Media ...

Ko te tuatahi o enei taputapu ko te kete pāpāho, i te mea he whakarāpopototanga o te taunakitanga i runga i te hua (ratonga), me te huinga o ngā tuhinga paerewa, whakaaturanga, e e tonu whakahou.

pāpāho Ingarangi fakahu'unga te wātea o ngā mōhiohio e pā ana ki te pūtake pāhotanga.

tohorā tirotiro Media

whakaaro mōhiohio huinga e oti ki te whakaata i te reira te raraunga e whai ake nei:

- ingoa o te pāpāho;
- he tono i te māngai o te kamupene ki tona whakarongo;
- ngā mōhiohio haurongo me ngā meka nui e pā ana ki te pāpāho me ona puna;
- mōhiohio e pā ana ki te hōputu o te tuku o te rongo, me te tahi atu matohi;
- tohatoha o te whakarongo ūnga i roto i te whakarongo me pāpāho kaipānui;
- Kia hoki whakaputa mōhiohio e pā ana ki ngā whanaketanga hou, ngā take motuhake, puka hou o matohi pāpāho;
- taketake āhuatanga pūtake pāpāho ahurei;
- Mōhiohio ki kōrero e pā ana ki pānui me hoa, i roto i nei whakahaere te whakatinanatanga o ngā kaupapa;
- te rārangi o pātaki me ratou whakamahi whai kiko (maha kanohi i roto i nga papa ataata, e taea ai pai te māramatanga o te hihiri o tenei whakatinanatanga ngā o te tikanga, e kore te tahi atu);
- utu mō te pānuitanga me PR-rauemi, te whai wāhitanga i roto i rongoā pānuitanga kore-paerewa;
- whakaritenga Hangarau mō te rite-hanga rauemi: tauira, ngä pänui me ngā rauemi tāngia, PR-kaupapa;
- te paratarafa hopea mui hoapā, arā mōhiohio e pā ana ki te tangata rōpū ranei o tangata, ko wai e hoatu i te mōhiohio e tika ana katoa i roto i te pānuitanga me ngā wāhanga ētita.

kete Media (hei tauira i roto i te tuhinga) taea ki a koe te tiki i te kōrero te nuinga i roto i te puna kotahi.

puta hōputu tuku pārongo e rua i runga i te pepa (polosiua, makasini) me putanga hiko o enei wae i te whatunga. He hoki te hōputu o te oro me te videovypuske.

Kei te tata hono te ariā o "kete pāpāho" ki tetahi atu huānga o te PR. Ko reira anake te huānga kotoryyt i hanga mo te pāpāho, ahakoa o te hui tuatahi.

Osche kotahi taputapu e tauturu i roto i te pūnaha päpäho, he kete press.

"Kairīpoata Kōpaki"

Press Kit - i te reo Ingarihi "kete press" - ". He huinga (kete) press" mooni iritihia rite

Pea te rua o nga huānga tino nui i muri i te tuku press i te wa o te whakaaturanga.

Ko te mahi matua o te pēhi kete ko ki te whakarato i tētahi kairīpoata poto, engari i te wa mōhiohio te horo taua e pā ana ki ngā kaupapa o nāianei, e pā ana ki o ratou kaiuru nui, a o te akoranga, e pā ana ki te kamupene ano. E horo'a mōhiohio e pā ana ki te mua, e pā ana ki te māngai o te kamupene, me ona whakatutukitanga. Ki te kawea te reira i roto i runga i te hua, te ratonga ranei, te arotahi ko i runga i te hua o te ahanoa pānui.

Tirotiro "kōpaki"

Mai kua kitea e kua matou e te kete press - ko te huinga o ngā mōhiohio mō te pāpāho, he mea e tika ana ki te faaoti e mo te haratau o te reira i roto i te tahi mau ara e tika ana ki te streamline me systematize.

Ko te ingoa tuarua o tenei huānga o te PR - "whaiaronga mō ngā kairīpoata," no te mea i roto i tenei ara "pene mango" faaineine i to ratou mau materia.

Ki te whakamahere koe ki te mahi i te maha o ngā, te hoahoa o te kōpaki, ko te ki te tāpiri āhuatanga e ka faaohie i te tukanga o te te takotoranga i roto i te rauemi. I ētahi wā mahi tenei kei te whakamahi i te pepa tae.

Kīnaki nga tirotiro o te press tohorā mōhiohio oro, whakaahua ki ngā kōrero, me te bekgraunder rite te kuputuhi hoa ki te turanga. Ka rite ki te tikanga, te raraunga tūturu me ngā hononga ki te mōhiohio hītori.

Whakakiia te kōpaki ko te tikanga i te taha ki matau - te mōhiohio tino nui i runga i nga rauemi atu i mahue maha hoatu.

Ko te kōwhiringa tuarua press hoahoa kete ko te pukapuka tāngia e te kotahi. O te akoranga, he ngāwari ki te whakahaere i te rauemi taua, ko te drawback ko te ngoikore ki te fakalahi reira ki ngā mōhiohio hou, me te pūtea kai nui ki runga ake i roto i te whakatinanatanga tuatahi.

Hiahiatia i roto i te take o te kōpaki, a i roto i te putanga ki te mātārere e hiahia ana koe ki te hoatu kōrero whakapā, e taea te i kō atu ki ngā pānui pāpāho kāri e ka reira ia haaparahihia i ano.

Heoi, i roto i te tikanga ki te mahino lelei ange te faufaa o enei taputapu mō whanaunga tūmatanui, he mea utu aufauraa i te whakarongo ki te tauira o ratou whakatinanatanga.

Media Kit Journal. taatou

Kua roa te makasini i whakaaro tetahi o nga momo tino waia o te mahi pāpāho. I reira, tata kua puta ke tetahi mea, anake tāpiri e tā whatunga orotahi.

momo Modern o pāpāho makasini tohorā tāpiritanga hākoritanga, oro, me te kai ataata o infographics. Takotoranga o ia wae ko ki te whakarite kia mōhiohio he fakangalongata'a kore anake, engari tika te tikanga ano.

Hoki te māramatanga mahi o te ariā o "kete pāpāho" Me whai whakaaro tauira o tona ahua. Ka taea e putanga aronga e tino tetahi mea. Na, he tauira pai, ko te moheni kāinga e pā ana ki te hākinakina "Football", ki tonu te whārangi kāinga te ki ngā mōhiohio whānui e pā ana ki te mau papai wāhanga o tona hōputu tuku, nga ngā o hoko, utu, me i reira he tatauranga i runga i te maha o ngā kaipānui. Ki te awhina o hākoritanga mahi nako tika i roto i te wahi e tika ana.

Tenei hōputu tānga nui whakahaere te mahi e pā ana ki te mutunga o whakawhitinga, te whakatinanatanga o hoko. Mai te mōhiohio taketake katoa, te kiritaki kua nona, na ko ia te kaiwhakahaere ki te matapaki i te torutoru noa ngā kōrero mo te hoko.

I tua atu ki te puka tāngia, i roto i te hononga ki te whanaketanga whānui o te tikanga hangarau, tuku o hōputu oro me ataata mō makasini.

Ko tētahi atu tauira o pāpāho, Haina he kaikōrero pai-mohiotia i roto i te ao o te ahua, ataahua, te whanaungatanga - Cosmopolitan.

te mahi katoa o te kaihanga o tenei whakaputanga hāngai ana ki te kohinga o te mōhiohio tino faufaa, me te ngā ki te kaipānui, ka ki kia tonu e wātea ana, "Cosmo" a whakanohoia tona whatunga orotahi.

Ko te whārangi tuatahi o te pae mōhiohio Cosmopolitan hipokina mōhiohio i runga i te maha o te Unuunu putanga ōrau pānui. He he ano hoki te hono ki te kōrero whakapā o te kaiwhakahaere kaupapa me te taea ki te ui pātai i roto i te whakaputanga o ngā ratonga "mēra".

Mai e korero tatou e pā ana ki te ipurangi tohorā māngai pāpāho, e kore koutou e taea e mahue i te whai wāhi ki te korero ki a koutou e pā ana ki te waitohu «whaimana ELKHART Truth." kua whakapumautia Ko tōna mahi i roto i te taha ki eTruth.com, i reira whakanohoia e ia he mōhiohio rongo me te pānuitanga e pā ana ki te kamupene.

hōputu Ahokore tenei ahua o te pukapuka nei o «ELKHART Truth" taea ake i te pūtoro o kapinga o te minenga ūnga. Here, i tetahi wa e taea te kaiwhakamahi tiki pūrongo rongo whānui me te pārongo i runga i tetahi huringa e pā ana ki te kamupene "Elkhart" ka whiwhi hononga e hāngai ana ki te puna e ōrite te rapu i homai. Hei wāhanga o tenei hapori ipurangi, e taea ki te farii i ngā mōhiohio e kore anake iwi, engari i te utu o blogs e te tīariari i roto i te mau api Ipurangi, te whakawhitiwhiti whakaaro, whai wāhi i roto i polemics, ki te farii i tohutohu, hanga hononga hou. Āpiti atu ki te rohe whānui reira ko te papa pānui, a ka he maramataka mō te whakamahere o ratou mahi.

I eTruth.com whakaekea nga manuhiri pono anake, ka whakatikaia ai ngā mōhiohio. I mua i te mahi ki te kaipānui me ngā manuhiri ki te whatunga, nga ataata katoa, e āta tukatuka tuhinga rongo. Kei te whakahoutia tonu te kōrero katoa.

Oti i te ipurangi pūtake tā puka «ELKHART pono", e āwhina ki te rapu mō ngā mōhiohio e pā ana ki te pānuitanga i roto i te pāpāho tā, rawa nūpepa.

mahi atu o te whakarato ratonga whakangahau i hanga te pae ahurei i roto i to ratou ake ahua, i nui haere te maha o ngā manuhiri auau ki te 85.500 kaipānui ia wiki.

eTruth.com taea te katoa ki te kitea te otinga ki te whakatinana i to ratou kaupapa pakihi.

Tauira Kit press

kete Press - he āhuatanga nui mō te mahi o ngā kairīpoata. Ko tōna āhua e āhei ki a koe te hanga i tētahi mahere whakahaere. Press Kit (tauira) kia kō atu ai heke ranei i runga i nga whakaritenga rānei.

Na, mo te tauira, whakaaro he torutoru tauira.

tauira Kotahi

I roto i tohu i te kamupene "Petersburg Oil Terminal" rite te tauira tuatahi. Ko te raina raro o te kamupene ko te ki te whakarato ratonga transportation mo te transportation o "koura mangu".
kamupene Press Kit ki tonu:
- tuku press rua-ara ki ngā mōhiohio e pā ana ki te mahi o te kamupene hou i roto i te aroaro o te mōhiohio whakamārama e pā ana ki te ahunga o te kamupene o te;

- aroaro o te-pepa meka - rauemi kei roto raraunga haurongo o ngā kaiuru kaupapa;

- ngā mōhiohio pānuitanga, e whakaata ana ngā mōhiohio e pā ana ki te pepeha kamupene "Petersburg Oil Kāpeka: Inanahi. Teie mahana. Apopo ", hainatia e te Kaiwhakahaere General o MI Telesheva;

- tohutoro ki te raraunga e whai ake nei tūturu: kaha production te kamupene o, hanga hua, opuaraa hoki tohutohu, ngā take taiao.

whakamārama Press kete mea katoa e hiahia ana koe e pā ana ki te kamupene, e whakaatu ana i tona taha pai, e kore e tu'uaki reira, a ki te whakamatau i te meka.

tauira rua

kia tuku Press, rite kua mea matou, ki te tohu i te taonga me ngā ratonga e kore anake, engari ano hoki hipokina te mau ohipa o rerekē ngā mahi. Ko tētahi tauira taua ko te whakaputanga o te whakaminenga nga ngā mema o te Whare o Manga Commerce o te hua i roto i te a Pita ano.

Ko te rōrahi o te rauemi o te ngā whakaturia i roto i toru whārangi e pā ana ki te mahi o te Chamber of Commerce mo te tau 2000.

Ko te mate, ko te kore o te taitara kōpaki rite-hanga, e whakakapi te raina kōrero kaua whanui.

Ko te ihirangi o te ruma i oti rawa ki te tātari o te mahi, he kanga ki te take mahi me te mahere heke mai he rota o te wāhi. Kei roto i te-whārangi meka mōhiohio e pā ana te rōpū o kamupene e hanga ake te American Chamber of Commerce. i roto i te tuku press hoki hoatu pūrongo whakamutunga, hipoki e whitu whārangi i roto i te rōrahi.

Ka rite ki te kamupene me te te hangaia mo te kiritaki ke, tārite ngā mōhiohio katoa i roto i te reo Ingarihi, a kua aroaro nga tauākī whakamutunga i roto i te puka o te pukapuka.

tauira e toru

He mea tika ki te whakamahi i pēhi kete ki te pānui tikinga anake hanga. Press Release i roto i tenei take whakamōhio te whakarongo ki te hou i hanga e te kaiwhakanao (hua) me te whakarato hononga ki ngā tuhinga ture o te kamupene.

kete press Material i hanga i:

- kāri pakihi;

- rauemi e pā ana ki te ratonga ranei hua o te kamupene;

- ororongo atu.

Whakarāpopoto i te meka i runga, kia tuhia te reira e nui hou hōputu taputapu tata päpäho.

Tahuri hōputu pāpāho tohorā i tona ahua taketake, te tuatahi o te katoa, e tika ana ki te ahunga whakamua hangarau. No te mea te ora i teie nei o te katoa, ko te wāhi tukutuku hawhe tonu, ka oho te hōputu taputapu PR reira.

O te akoranga, e kore e reira waiho tānga, ka mau noa ratou i te ahua rerekē. Ko te kupu, tata tetahi whakaputanga whaiaro-mo e he whārangi i runga i te Ipurangi, i te mea he kape tika o te makasini, engari anake i roto i te whatunga.

A e kore e taea e tonu kairīpoata kahore koutou kōpaki mahi.

tikanga Mechanical i roto i te tohorā pāpāho me ngā pānui pāho i mau tona hāngaitanga, rite te ahua tuatahi ko te faka'ilonga o tetahi kaupapa, me te tuarua, ko hohore waho te ihirangi lalahi o te ihirangi o tetahi whakaputanga, me ngā kaupapa mo te whakaaturanga o te hua, te ratonga rānei e.

PR-taputapu - hoa i runga i te ara ki te otinga tino pai, me nga ngaru o te mōhiohio.