MarketingMarketing whatunga

He aha te mea te hokohoko whatunga? Pai me ngā raruraru o te hokohoko whatunga

Tino maha, ki te he ahumahi mākete tere tipu nui rongo te wā "marketing whatunga." He aha te mea te reira, he aha ngā āhuatanga o te ariā, te pānga reira nga tohu mahi o te kamupene - he mea o te moni e kore e anake ki te mango pakihi, engari ano hoki te hunga e ngana ana ki te tīmata ratou ake mahi, ranei titiro noa mo te puna o te moni.

Kimihia i nga whakautu, me te whiwhi maheni ki nga rangatira, me ngā kaimahi o kamupene i taea ki te whakamahi i angitu te hokohoko ariā whatunga i roto i to ratou mahi, e taea e atu i te tuhinga.

He aha te mea he hokohoko whatunga

taumata Maha-hokohoko whatunga (MLM) ranei - ko ōnā he tukanga iteraa hua motuhake, e whakamahi ana te whakapā tika ki te kaiwhakanao kaihoko. Ka taea te kawea i tēnei tukanga i roto i Distributors tika i roto i ranei whakaakona. Ko tōna āhuatanga ko te meka i roto i te mea taea taua kōrero e kore anake ki te whakatinana i te hua e tika ana, engari ano ki te kimi i ētahi atu iwi hiahia.

Payout Apiti i roto i tenei take, ko te tino tuwhera - moni me hua riro te implementer kore anake, engari ano hoki te hunga katoa e tika na waenganui i te hua i roto i te mekameka. I te wa ano kowhetetia he mōhiohio, tūturu, me tei anake i runga i te rahinga o taonga hokona. I, hei tauira, i roto i te take o te kaupapa tara, pinepine te nei ngā ki hokohoko whatunga, e kore e pera kitea nga pai me ngā raruraru, no te mea i roto i tenei take, te rironga mai o te moni i te utu o haumi o te tahi atu kaiuru, me o ratou issuance wā, me te kore e whai.

Huapai me ngā huakore

Ka rite ki ia ariā, e kore he hanganga MLM kahore ona taha pai, me te kino. Tīpakohia te AtAKi katoa me ngā raruraru o te hokohoko whatunga he taea mau e ui ki te pānga e tenei kaupapa mahi mō ia o tona hanganga - kamupene, kaimahi me kiritaki.

Hua mo te kamupene:

  • pūmanawa i hokohoko ai mutunga;
  • kahore utu pānuitanga;
  • Kāore he utu mō te rīhi o te whare mō ngā toa;
  • te ngaro o ngā utu mo te tuku o taonga;
  • wawaotanga iti i runga i te wahi o ngā ratonga tūmatanui, te kore o te tuhinga pūrongo.

Ki te wāhi whakamutunga kia hoki ngā te whakataki o te mau ohipa tāke mōkito. Nā ki te meka e taka te hua ki te ringa o te kiritaki, nui atu i roto i nga toa, tirohia hoko tino uaua.

Eaha te mau maitai e taea te tāutuhia hoki te kaimahi kamupene MLM

Whakangungua a makona nga ngā o moni Distributors ko te kī ki te hanga i te mahi angitu mō ngā kamupene MLM, na ka mahi koe ki tou kaiārahi rōpū tuku ia nga prerogatives e whai ake nei:

  • moni mutunga (rite kite, he noa, me te osnovoopredelyayuschim mo te kamupene e rua, me mo nga kaimahi o tenei pūwāhi);
  • motuhake pūtea, arā, wāhi ki te kawe i ngā mahi ki waho i te pēhanga tamau o te kaituku mahi;
  • te taea o te whakatairanga i ō rātou ake mahi ki te iti haumi whakapaipai, ahakoa o tau, te mātauranga;
  • he hōtaka mahi ngāwari watea;
  • whakapai tonu o ngā pūkenga whaiaro.

whakahaere hē o te tukanga mahi - te rerekētanga?

raruraru hokohoko whatunga kitea, ki te te upoko o corporations, i roto i te kapa i reira he tangata ki iti wheako ranei. I roto i te akoranga noa o mahi, ka taea e ratou maukati i te tukanga mahi, pēhia e pa ana i te taumata o hoko. He maha ngā take:

  • tiketike kaimahi kawenga morare i kiritaki me ētahi atu Distributors;
  • tapepe moni (hoko taumata i roto i te ngā marama o te mahi ka taea e tukua te pai rerekē);
  • pēhanga hinengaro hoki o te tikanga o te kawenga mō ētahi atu, me te kore o ngā pūkenga whakahaere, kia rite ki te hua o te rerekē haere nui o amuamu kaimahi ki te kounga o te tukanga mahi.

He aha te mea te painga o te mau parau tumu MLM mō kaihoko

Hoki te kiritaki, te pai me ngā raruraru o te hokohoko whatunga ko tino atu āhuatanga. Hei tauira, kia waiho he kore o te intrusiveness nui i runga i te wahi o te distributor i roto i te kaha ki te e tohe i te moni kaihoko me, i roto i te take o te kore, he faufaa rahi hoki e rua koutou wa. Ko te painga i roto i te āhuatanga e whai ake nei:

  • wā i runga i ngā haerenga ki te taonga whakaora;
  • mōhiotanga ki tonu o te kounga o ngā hua;
  • mana o utu pūtea;
  • Kete Ko te whakawhetai iti ki te mōhio, pä, hoko;
  • te tono a te farii i taonga i tetahi wa e watea ai.

Ko hoki reira ka haere mai te rave'a i roto i MLM ariā e ngā whakataurite, tirohia tito, faaite ratou whakaaro, ki te hanga, riro tohutohu i runga i te momo o taonga hokona. whakapumautia hoki pehea te pai me ngā raruraru o te pānga hokohoko whatunga runga te pai pakihi me te mahi hoko, taea whakawākanga.

He aha te mea te whakatauranga, he aha te uara kua reira mo te hokohoko whatunga

I tahaki, te whakatauranga ko te ahua i rawe ki o aro mātai o te whai huatanga o te ahua ngā o te mahi. titau hoki tona faaineineraa raraunga e taea te whiwhi i roto i ngā rangahau pāpori. E whai wāhi ana ratou i roto i ngā umanga motuhake e rahurahu te mōhiohio me te haere i te reira ki runga ki ki kiritaki mō te whakamahi heke mai.

I roto i te tukanga o ngā raraunga hei mārama pai me ngā raruraru o te hokohoko whatunga ki te kia whakamahia mo te whanaketanga o te kamupene ngā i roto i te rohe ngā ki te whakatairanga i te hua tetahi. Ko te hua whiwhi tukua ki a tatou te ahu, ka tuhi ngā hua pūtea mō ngā mahi rangatōpū, me te ki te tono mo te whanaketanga o te tātai pakihi rautaki hou i roto i te whakamahere o te ōhanga heke mai.

kamupene mātiti Whakatauranga

kaupapa motuhake mō te whakawākanga, taea ki a koe te aroturuki i te āhua o whai hua te hokohoko whatunga - te kamupene, te rārangi o e taea te rite mo te ao te ao, me te mo ia whenua takitahi rohe ranei takitahi. Ko te raraunga ngā i roto i te hanganga o enei whakawākanga runga ki te tohu pehea he ātaahua ki te kiritaki hua whakatinana, pera i te huringa i roto i te hanganga ā-o te kamupene ranei te whakataki o te pānga hua hou i runga i te hoko tau, me te pera i runga i.

I roto i tenei take, ko te whakatauranga Ko te tāutu o te whakataetae i runga i te mākete, me pehea tupu te kamupene kua pūtea i runga i te wā. Ano, te raraunga i runga i te pūtake o ngā rārangi o kamupene tukua ki te homai ki a matou i te tātaritanga taipitopito ki tonu o te whai wāhitanga pūtea i roto i te heke mai, kia matau ki ta ki te mahi ki te whawhati / te reiti reatoru i roto i te heke mai.

Rārangi o ngā kamupene MLM Russian

Kei raro ko te rārangi e ngā nui motu tono he kamupene hokohoko whatunga whai hua. Rārangi o Russia i te pūtake o ratou mahi mo te tau, me te ngā i te momo o ngā āhuatanga ōhanga, hangarau, ahurea, me te pāpori. Ko te runga 5 kamupene whatunga ārahi ki te ōrau nui o hoko me te tupu pai mō te 2015 ngā:

  • Avon Prod. Inc.
  • Amway Corp.
  • Oriflame Poke SA
  • Meri Kay Inc.
  • Faberlic Oao.

Ki te whakarite tatou i te taua rārangi runga mutunga-o tohu, hei tauira, i roto i 2012, ka riro i te au nui i roto i te heke ki te tupu i roto i te hoko, i te kamupene Oriflame (i roto i te 2012 ka mau te reira 2 nd wahi). Ki te whakarāpopoto, kua pāngia te pae faarava'iraa te whakaiti o te taumata o hoko mo ngā kamupene katoa kahore okotahi. Heoi, kua Avon kua taea ki te pupuri i tona tūranga ārahi: ona hoko, pera i mua, kia ake tetahi toru o te rerekē haere tino o kamupene tabulahia i katoa. Tenei te tikanga e te hua o te kamupene rangahau whakatauranga Avon ko tetahi o nga kamupene whatunga tino whakataetae, me te matatau i runga i te mākete Russian.

Ka rite ki ngā i roto i te hua i roto i te hoko me te tūranga

Noatia, ka te whiwhi i te āhuatanga ōhanga uaua i roto i o uaua āhuatanga pūtea o te kamupene ko te ki te whakatenatena kaimahi ki te whakapai ake i te taumata o hoko. i huaina tenei ko te "hokohoko whatunga whakahihiko." He aha te mea te mauri o tenei hōtaka? āhei te reira ki a koe whakatairanga i tō hui ake te rārangi Masthead tika ki atu kaimahi haumaru pūtea me te hanganga o to ratou ake whakaaro kia rite ki te pai i te mau mai i roto i ngā rōpū tuatoru.

I roto i te mau parau te tahi atu, tomo te utu i roto i te wā e whai ake nei:

  • mo te hoko o te hanga rōrahi nui;
  • ki te kukume atu kaimahi e ka whakatinana i te rōrahi nui o ngā hua, me te rapu hoki i te hou turanga kiritaki.

Manatoko e te hanga o te kaupapa hokohoko whatunga taea tino whakapai ake te tipu pai te kamupene o me whakarite nga utu. Na e hiahia ana tatou ki te mahi i tenei, tika te hiahia ki te tiki i te moni anō ngāwari, me tōtika te whakaatu ratou hua ki te kaihoko. Ko Ko te aha te maha o te iwi whai wāhi i roto i tenei hanganga pakihi, ko te neke atu i te 6% o te taupori Russian, a kei te tipu enei tau i tau ki te tau.

Me pēhea te ki te karo i hoko i te pārurenga o te tinihanga hokohoko whatunga me te angitu i roto i reira

Ko e mo'oni, e ki te whakatutuki angitu i roto i te mahi MLM, te kaha kore ki te katoa, engari i reira e 3 ture, arahina e e taea e koe te karo i tinihanga, me te pūtea rahunga, me taa ki te parau tumu mahi o te hokohoko whatunga:

  • Me tika kia rēhita te kamupene (tirohia mema te kamupene o roto i te rōpū e taea te whakaaturia te whakamahi i rdsa.ru rauemi), tino whakanuia ana tenei i te take o te whakawhirinaki i roto i te kamupene me te ko te tohu o ona mahi e pā ana;
  • Me mahi ki te whiriwhiri i te kamupene ki te hoko tiketike rangatira, noho i te tūranga ārahi i runga i te mākete i teie mahana - ko te matua ki ona preuspevaemosti, whai hua whaiaro whakapai ake-, me nga tikanga, me opuaraa;
  • te faaiteraa mōrahi o hohe mau huru whaiaro (kaha ki te mahi, hinaaro ki te ako, te whakapai ake i ō rātou pūkenga o kōrero me te taparuraa), tūranga o te rangatira - ko te taurangi o te angitu i roto i te whakahaere o te whatunga pakihi.

Ko te mea matua - mahara kia whai i te kaihoko i te ongo tika o te ahua o te mahi. E kore e rite te reira i te whakama maloobyasnimuyu, scam he kaupapa tara ranei. kia rite mārama mea katoa, rite te whakatau i te whakaritenga kī.

Reviews o ngā kaiwhakamahi hohe MLM ariā

E tukua pai te māramatanga o te āhua o te hokohoko whatunga aha te mea te reira, iwi tūturu nei fehangahangai ki te mau parau tumu o tona mahi. Kua tuhia maha kaimahi o taua kamupene te oraraa o te mau fifi i roto i te tīmatanga o te mohio ki tenei tikanga o te mahi pakihi. Ko tenei tika ki te tukanga o te whakawhenumi o nui o ngā mōhiohio e kore anake, engari ano hoki ki te whai i te tikanga o te tokanga.

Hei whakaea ki nga mana'o hape katoa, me te māmā ki te matau katoa o nga tukanga taea te aroaro o awheawhe, kauhau, trainings, putumōhio rite, i roto i nei korerotia ki roto i ngā kōrero e pā ana ki te āhuatanga o te hua whakaekea, i runga i nga kaupapa here me ngā mahere pūtea o te kamupene. Taua kōrero wā ki te āwhina i te whakawhanake i te pūkenga e tika ana ki te mahi, hei māia atu.

E te ara, ki te kia mohio a whakawhetai kua mutu ki te arotake te tokotoko o taua kamupene whatunga MLM ariā mai te timatanga o 2014 ka rite ki te tikanga o te tinihanga, engari anake rite te puna whakawhirinaki o moni, te whai huatanga o e tei runga i huru maitatai whaiaro.

Tips mō tīmata

I runga i nga arotake katoa, ki te hanga pai tona mahi, arata'ihia e te mau parau tumu o te hokohoko whatunga, ka taea i roto i te aroaro o:

  • kaitohutohu mātanga;
  • hiahia ki te whanake;
  • kounga hua pai haamauraa tiwhikete;
  • he utu tika;
  • he rōpū ngātahi.

Ka taea e kitea e koe te maha rave rahi o rua whakaaro pai, me te kino i runga i nga mahi o te hokohoko whatunga. He pai me ngā raruraru mo ia o nga tikanga o te mahi pakihi. Ko te mea matua - o hanga katoa o te runga ake nga whakatau tika, ki te whakawhirinaki i runga i te wheako ngā o mua, te whakamahi i whakairo te matauranga riro a ki te whakatinana angitu ratou i roto i te ora.

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