He aha te mea he tīpako? Tīpako - reira ...

Te nuinga o tatou i matau ai e te mahi hokohoko (tīpako he wāhanga o reira) tohu he huānga nui mō te mau mai i ana ki te mākete o te hua hou, me te ki ake i tono mo te hua kua arumoni wātea. O te akoranga, ko te taputapu matua whakamahia e te marketers mo te wa roa i te pānuitanga. Otiia e kore e tonu ki te whakatairanga i hoko o ona nui. I roto i tenei whakaaro, kua haere he tokomaha tenei ra kamupene ki tenei taputapu rite te kohi (hea i tauira hua pänui). Tuku ki te kia maheni ki te ariā i muri i te ako o tona whakarite, mahi me te momo.

He aha te mea he tīpako?

I roto i te poto taea tatou te mea i taua tīpako - ko te taputapu o te whakatairanga hua i roto i te mākete i roto i te tohatoha o ngā tauira free, te tohatoha o ngā tauira rite te bonus ki te hoko o tetahi atu hua ranei. I roto i tenei take, ka taea te rongo i te tauira i te taonga, horahia i te whare ki te whare ki kiritaki pea, te ti'ahapa, etc. E ai ki ngā tohunga maha, tīpako - .. tenei ko tetahi o nga ara whai hua tino ki te whakatairanga i te hua hou. Heoi, ko te whakamahi o tenei taputapu whakaatu hua pai i roto i te take o te hiahia ki te whakapiki ake i hoko, roa kua nei kua reira i roto i te mākete.

A, no te hanga reira tikanga ki te kawe i te tīpako?

e tūtohu ana tēnei aronga hokohoko mo te whakamahi i roto i te mau huru e toru e whai ake nei:

- kawea koe ki te hoko i tētahi hua hou , me te hiahia ke maheni ki reira kaihoko pea.

- e kore e nui i roto i nga kiritaki o koutou hua te tono mo taua mea, a ka hiahia koe ki te whakapai ake i te ahua.

- e hiahia ana koe ki te whakahaere rangahau mākete, te whakaaro o te mea ki te kitea i roto i te pehea e koutou hua rite te iwi.

He aha te pai ko te tīpako?

Ka rite ki taea e matou te titiro, tīpako - ko te taputapu tino whai hua tenei. I muri i te katoa, ka whai te kaihoko pea he faingamālie ahurei ki te titiro i te tākai me ona tirotiro, hanganga, reka, noho pai o te whakamahi, me ētahi atu āhuatanga o te taonga. Na ko te tino noa tenei katoa. Ko te painga matua i konei, ko te ki te kukume whakarongo ki to koutou waitohu ko te mea hanga taea reira ki te kiritaki ki te whakawhiti i te whakataetae ki tō hua.

Tauira Marketing Ko te taputapu ahurei, no te mea taea reira ki a koe te taupoki ana i te whānui o ngā kāwai hua momo. Tenei kai, me poke, me te mea kakara, me te tiaki whaiaro hua, me ngā hua mōkai, a nui atu.

Ano, e taea te kawea tīpako i roto i te wahi o te hoko tika o taonga (pērā i, mo te tauira, te waina) kore anake, engari ano hoki i roto i tuwhera ngā wāhi (ara, ngā pāka, a na i runga i. N.). te whakaiti i tenei te utu me ngā uauatanga i roto i te mahi ruruku tika ki te whakahaere o putanga hokohoko. Na, ki te huihuia ake, whakahere tatou painga o tenei taputapu hokohoko.

painga o te tīpako

Ētahi painga matua ngā:

- ongaonga whakarongo o te kiritaki ki tou hua.

- ki te Taea o te kaihoko mai te whakawhiti i ngā hua whakataetae 'ki tō waitohu.

- ki te Hanganga o peu kiritaki tiki whakanekehia ake reira koutou hua.

- Building me te whakapakari i te whakapakoko pai o koutou waitohu i roto i te kanohi o te kiritaki pea.

momo o te tīpako

E toru ngā wāhanga matua o te taatauira hokohoko. whakahere tatou ki te kitea i roto i atu e pā ana ki a ratou.

1. Te tuari o ngā tauira hua. riro ana tēnei kōwhiringa e te hua ko i te mōkihi, e taea ai te kaihoko pea ki te tango i reira ki a koutou, me te, ki te tika, ki te whakamahi i hoki tahi atu mau tumu i te kāinga. ka karanga tenei ahua o te tīpako e tīpako maroke. Ka taea e hokona i roto i ngā tauira kia tata nga wahi katoa: i runga i te huarahi, i roto i te arā raro, pokapū hokohoko, etc. Ko reira ngā e taea te kite koe i te tīpako i roto i ngā hōhipera ... Ngali ngenge i muri i te tuku mo te wahine kore ki te pānuitanga o tetahi taonga. Heoi, etahi kamupene, te nuinga mā te whakahere hua mō ngā pēpi tiaki, hoatu rite mau horo'araa o te mau metua vahine taitamariki i te whānuitanga katoa o whakapakoko hua noa. Ki te mea ka makona ki te kounga o te taonga kia he wahine, he mea tino pea e i roto i te heke mai ka whakamahi i te reira i te hua o tenei ngā waitohu.

2. waina. ka karanga tenei momo o te tīpako e te tīpako mākū. I roto i tenei take, whakahere kaihoko pea ki tamata tika nga hua ki ngā o hoko. Ko te kupu, te whakanui ake i te tūponotanga e te mea e rite te kiritaki te reka atu āhuatanga o te hua ranei, he mea i konei, i runga i te wahi, ka taea ki te hoko i te reira.

3. Horeca. Tenei momo o te tīpako ngā wharekai, whare kai me hotels. I roto i tenei take, kia rite ki te tikanga, neke i te kāwai hua e whai ake nei: kawhe, inu ngohengohe ranei inu i te kava, hikareti.

Aha e whakarongo ki te whakahaere o te tīpako

I roto i te tikanga ki te whakahau mo te whakatairanga o haere ki te angitu mōrahi o koutou hua, he mea e tika ana ki te tango i ki pūkete te āhuatanga e whai ake nei:

• hoahoa tika, me te ātaahua tu ki tauira hua, me te kaiwhakatairanga o whakangungu. utu hoki aro tata ki to ratou ahua, no te mea ka waiho ratou o te kiritaki pea hua koutou.
• Tīpakonga o te minenga ūnga, wahi me te wa o te mahi. He mea nui ki te tātai rite ina tae te wāhi o hoko te maha rawa o koutou kiritaki pea.
• Kia tino ki te kia e te toa i reira te whakamahere koe ki te tuwha whakapakoko free, e taea te hokona tenei hua kotahi ano.
• Tirotiro te mahi o kaiwhakatairanga. I muri i te katoa, ko reira taea e tangohia noa ia koutou tauira wahi, tuku ia ratou mo tohaina.