Ko te whāinga me te mau parau tumu o te Waeine i te huarahi o te whakatutukitanga o te rautaki o te whanaketanga auaha

Underestimation o te tūranga o ngā ratonga ārai me te hokohoko i roto i te whanaketanga me te whakatinanatanga o ngā rautaki whanaketanga auaha tōraro pānga te whakataetae me te roha o te mākete mō taonga me ngā ratonga, hua i roto i te parekura o te moni ke i roto i hangarau hokohoko. Ko te whenua he whakaaetanga raihana e te tikanga i waenganui i hinonga ohaoha motu, a anake te ōwehenga iti i roto i nga whenua CIS. Sale o raihana ki ngā umanga i roto i whenua ahumahi iti (iti iho i te 1% o te kirimana) ranei, ranei kore-te moti. Mai i tenei whai reira e kore e taea e te rangatira ārai hoko e kore e hua o te mahi hinengaro ki to ratou tenenga ranei haapa'o ki te mau parau tumu o te Waeine ranei, e kore e whakatau i te hua nga hiahia o kaihoko pea.

Hoki e hiahiatia ana te hoko angitu o raihana, rite he iti, hangarau (hangarau), me te ohaoha aro mātai o te R & D hua me hanga hanga ki runga ki te kaupapa o kitea mehemea ki o ratou te mau parau tumu whakangao o Waeine, wātea o ngā tauira hangaia whakaatu ratou tawhā, te whakahaere o te pānuitanga me PR-kaupapa, rapu me te te whakaū i ngā hoapā ki kaihoko pea, te wheako o te whiriwhiringa hangarau, me te arumoni. e kore e taea te mahi i te mahi katoa mo te hoko o raihana waho te awhina o ngaio: Engineers ārai, marketers, te ture, kaiāwhina whakahaere me te tahi atu tohunga whakairo hinengaro e mohio ki nga parau tumu o te Waeine me hokohoko ao.

Tei runga i te rautaki pakihi o te whakahaere (rautaki ārahitanga, te whakapai ake i te rautaki, te rautaki o te whanaketanga tere o ngā mākete hou, rautaki whanaketanga hua hou, rautaki whänui , me ētahi atu) he tika ki te whai tauira whakahaere tika o tona whakatinanatanga, e tango tino e kia ki te pūkete te whāinga mākete o nāianei, me te mau parau tumu Waeine o ngā hua.

Ko te tikanga, tenei tauira o te whakahaere i te whanaketanga o te hua hou ngā maha ngā wāhanga, ko te taahiraa whakatau i roto i tenei tauira ko te whanaketanga o te ariā hua hou, e ngā ona āhuatanga āta whakamaheretia me te whāinga o te ariā, tata tuatahi o nga rauemi e hiahiatia ana, te tātaritanga o ngā tauārai ki te urunga, te aromātai o te moni pea. kia hāngai te ariā i runga i ngā mōhiohio pono, te taea o te whakarato hua, te tohu o te utu o nga hiahia mākete, te hoko utu tūmanakohia, ngā āhuatanga o ngā mākete pea.

kōwhiringa Ako mo te ariā, whakamātautau me te kōwhiringa o te tika te nuinga (i roto i ngā o te mau huru, e kore ki te mau parau tumu o te Waeine ka tutaki pea kaihoko whakaritenga kua tukinotia e) titau ngā mōhiohio hohonu ārai me te rangahau mākete, whaihuanga rangahau aromatawai, te mana o nga whakaaro, me te hanga i hanga. I tenei kaupapa, ki te whakatau whakawhanake i tētahi hua hou.

I runga i nga wāhanga o te whanaketanga me te wāhitau manatokonga whakamātautau take o tautuhi o te rangatira o nga hua o te rangahau me te whanaketanga, me te te tohatoha o ngā tika ki a ratou i waenganui kiritaki, pūtea, toi me kaituhi o hanga me whakaaro ahumahi. Wä, te ako o te patentability o rongoā hangarau, me te taonga ahumahi whakamana patenting hanga. A, no te te tohatoha o ngā tika ki , whakairo hinengaro rite te tikanga, tango ki pūkete te āhua o te kirimana, ko te takoha o ia wāhi i roto i te hanga, te tiaki ture, me te production arumoni o te hua hou, whai wāhi kiia i roto i te te whakamahi arumoni. I e kawea enei wāhanga i roto i te tātaritanga o te āhuatanga mākete, te taumata hangarau o te aromatawai, me te hangarau o te hua hou, e whakaoti mahere wāhanga muri. tahi Production me whakamahine o te tauira e te haki o te ārai ma'á o te hua hou, te aromatawai o te pehea haapa'o i te reira ki te ture, me te mau parau tumu o te Waeine, aromatawai o te utu tata o tona production me hoko, te whakatikatika o te rautaki hokohoko.

Ko te wāhanga whakamutunga o te hanga o te puranga whakamātautau o te whakamātautau mākete hua hou, rēhita o te waitohu. whakamātautau Market tukua ki a tatou te whakatau e tutuki te hua te tawhā whakatakotoria iho i roto i te whanaketanga o te ariā, me te haumaru, me te taiao whakaritenga. Ko te fâ hopea roa o tenei wā - ki te whakatau i te tono, hoko, kaupapa here utu taea.

E ai ki nga hua o te mākete whakamatautau te whakatau e pā ana ki te whakahaere o te production rangatū e whakaritea e nga kaituku o ngā rauemi, me ngā wāhanga, ko te tohu o te hua hou, tohua hoko pukupuku, tāutu hokohoko koloa motuhake, hanga he pūnaha ratonga.

I kawea te wā o te whakatinanatanga arumoni i roto i te tūhura hoki i te taea o te hoko o raihana e hāngai ana hanga i roto i te mahi o te auaha kaupapa hangarau hou.

O te akoranga, te tauira whakahaere ka rerekē auaha me te whakairo hinengaro i runga i te momo o te whakahaere (rangahau, hoahoa, kamupene ahumahi, umanga iti auaha, me pera i runga i. P.), te rautaki whiriwhiri, te pūmanawa hinengaro, te anga whakahaere, haumi whakapaipai rānei me ētahi atu āhuatanga. I tua atu, ki te hiahia tautoko i te whanaketanga o te whanaketanga auaha o te hanganga (te hāngai whakahaere, turanga, pūtahi), ki te hanga o ngā āhuatanga pai (ture me ngā ture, pūnaha tāke) whakatenatena te rakahinonga.