Marketing Takahanga hei pānuitanga whai hua mo tetahi mahi

I mua, i iti-pūtea oro i runga i te reo irirangi ki tonu i o pānuitanga i tūnga pahi ranei neke te hokohoko matua kamupene ki te kukume kiritaki hou. Na kua puta ke katoa - te pümanawa nohopuku nui pānuitanga. Tata ki te katoa marama i roto i te mākete pānuitanga, whanaketanga hou, me te ihirangi pāpāho. Manufacturer o te tono mōhio me te hua kiritaki whanui mo koutou hua whakamahi i te whānuitanga o ngā hangarau rerekē.

He tonu o ngā hua me ngā ratonga i te mākete, me ki riro i ia ra e haere atu kaiwhakanao atu. Hoki te aro o ia kiritaki e whawhai rau o kamupene, ara mano ranei. He tika hoki te whakahau pānuitanga whai hua ki te whakamahi i te hangarau ATL-a BTL-mahi e kore e anake.

I roto i te hokohoko kaupapa ngā whakaaturanga, ngā rangatōpū, whakatairanga, hokohokonga, ngā aroha, hararei, a na i runga i.

BTL-hangarau - whakapā tika ki te kiritaki. hanga i tēnei tikanga e taea ki te whakatū i te "kōrero" o te kamupene me te kaihoko pea, pana ana e ia ki te hanga i te hoko.

Ko tētahi o nga ara whai hua te nuinga o BTL te whakaaro ki te hui hokohoko, hui-hui ranei. Ēnei tikanga hoko whakatairanga taonga kore anake, engari ano hoki i te kamupene ake. umanga nui e tiaki e pā ana ki to ratou ahua, mau taua hea wā.

Ko tata tonu Takahanga hokohoko whakaara ake hoko me hanga mateakí te whakarongo ūnga. Ēnei mahi tukua te kiritaki ki te pa ki te hua, ako atu e pā ana ki tona production me te waitohu. Ano i enei hui te kaihoko tiaki ongo'i e pā ana ki a ratou ano, e pā ana ki o ratou hiahia, e rawa ko he rawa mo te kaiwhakanao.

Ka whai tonu Takahanga hokohoko he pūāhua pāpori. Ka taea e enei kaupapa whänui hāngai me te whai te maha kaiwhakatū me kaitautoko, me te kukume he maha nui o kiritaki pea.

Hoki te hokohoko hui angitu me mārama te whiriwhiri te wāhi, te kaimahi ranei te ope, me te te whakarongo ūnga. Kaiwhakahaere o te kaupapa me kore anake whakangahau matika, engari ano hoki he marketer mātau, me te, o te akoranga, adman auaha.

Ki te hokohoko kaupapa ki te āwhina i te tiki i te whakautu e tūmanakohia o kiritaki, he mea e tika ana ki te āta mahino ona whāinga - te whakanui ake mateaki me te hokohoko o te hua. kia matau mārama te kamupene aha e noho wahi o te pūtea i runga i te takahanga i taua.

Ka rite ki te tauira, tetahi o nga ngā, i whakaritea e Sony i te nineties tawhiti, ka nga toa i reira ratou waea pūkoro tuatahi. kamupene Production utua rau o kaiwhakaari nei i haere ana ki nightclubs. E mōhio ana te iwi rerekē ratou, a uputa ki a ratou. I roto i te whakahaere, ngateri ana te waea i te kaiwhakaari. O te akoranga, ko rite te mea te pūrere pūkoro hou tenei. I muri i tenei mahi hoko waea nui haere e rave rahi taime, hei te waitohu i atu e mōhiotia, no te mea korero katoa i pā ana ki te mohio ke, me te auheke "waea pūkoro".

Ka taea e whai ngā mahi Marketing te pūtea rerekē. Heoi, ko te mea tino nui i roto i te mahi - ko reira auahatanga. Me whakaaro Takahanga kaiwhakahaere tua atu i te momo paerewa o kaupapa pānuitanga.

I roto i te aamu e taea kitea e koe i te maha nui o tauira o hea nui-pūtea, e kua he kore, me te i roto i te rerekē ki te utu nui e taea te hoatu e iti-pūtea, engari ngā kaupapa ngā me te kanapa, i muri i aru te taiva ore hua kiritaki hihiri.