Me pēhea te ki te whakahaere i te arotake kamupene rongonui i runga i te Internet: 5 Tips hoki Executives

Ko te Ipurangi Ko te taputapu whai hua tino ki te kukume kiritaki, me te whakatairanga i ngā hua, me ngā ratonga i runga i te mākete. Otiia tika rite taea tōtika reira ururua i te ingoa pakihi o tetahi kamupene, ka mahue ake i tika i runga i te kohatu. Koinei, e kore e maha kaipakihi Russian mahi i roto i te whakahaere ingoa nui online, underestimating te tohu o te mana o te hou "kupu o te mangai" i runga i te hinengaro. A i noa: te hua o te rangahau i whakahaeretia e te marketers ke, lau wā 80% o ngā nga arotake e pā ana ki te kamupene me ngā hua i mua i te hanga i te whakatau. Na korerotia neke atu i te 70% o ngā e te urupare pai, me te kino o kiritaki, kaimahi me kiritaki i te pānga i runga i to ratou ake kōwhiringa. rangahau Russian whakapumautia enei tatauranga. I te taua wa iwi taitamariki, e ko te kaha tino me te whakaea o te taupori, ko te nui ake whakawhirinaki i roto i arotake i runga i te tukutuku, i te te whakatupuranga pakeke.

E hiahia ana koe ki te manukanuka ingoa online o tou kamupene? Ae, ko reira nui ki te he angitu, me te pai koutou. Ki te tuku take tango ratou akoranga - pakihi kia meá. e kore e utua Investments i roto i te pānuitanga, me te "taui" o te waitohu, ki te nga wānanga me ngā pae arotake koutou, e mea ratou, "pesochat" katoa me te huarahi - tinihanga me te ora, me te urupare kiritaki ki te iwi kaimahi whakawhirinaki tonu nui atu atu pānuitanga, e e kore e taea e te priori e whāinga. "Kaua e mangere" Ko te nuinga o te hunga e kua hanga e te mana'o kino. He aha ki te tuhituhi, ka he pai nga mea katoa? Well, e kore e te kaimahi inoino kiritaki 'oi'oi i ranei tohungia te wa ki te haere ki te pae, me te tuhituhi i te arotake. Aua'e, te Internet i tenei ra i pae nui ki arotake rite pono, a kore pera: kia kotahi, whakawhirinaki kaiwhakamahi te tahi atu e kore. Ko tētahi o nga pae Russian tino mana, e pai i te ingoa pai i roto i ngā kaiwhakamahi - te pae "Tuhia te Arotake". I roto i tenei take, ko te ingoa pai e tika ana ki te hanga hoki nga tau, me te horapa kino, ano wildfire: he kau - ka wahia. Hei tōtika fakafepaki'i PR pango i runga i te tukutuku, te whakamahi i te tohutohu o ngaio.

Kawe i roto i te aroturuki i ia te wā o te āhuatanga

Kia tino ki te pupuri i ara o tōraro faahiti o koutou kamupene. Ka taea e te reira rite rere totoa, me te tupurangi arotake tōraro me te wāhi āta kino whakahaua ranei "mangu" kamupene PR. Ki te mea ko koe i roto i te āhua i reira ko te marketer, tuku tenei mahi ki a ia. Hei kitea arotake me tohutoro, ka taea e koe te whakamahi i te engines rapu mua, engari he mea nui atu whai hua ratonga ngaio e whakahaere aroturuki hohonu.

Hohoro te whakautu ki tetahi urupare ki tō wāhitau

I roto i te tikanga maha, tei ingoa te kamupene o runga te āhua o te kōrero i hanga ki te kiritaki. aroha iwi ki te tiki pahonoraa ki ratou mau uiraa, me ngā whakautu. Na kua te whakahoki ki te kia wā - whakauaua ka rite te tangata, ki te ka whakautu i te kamupene i roto i te marama torutoru nga tau ranei. I runga i te arotake kino Me ki kia tino ki te pahono rite hohoro rite taea ki te karo i te horonga o te pöuri. Ki te i whiwhi te arotake kino tika ana, whakaaro e pā ana ki te āhua o koutou e taea e te whakaoti i te raruraru e i makona i te kiritaki. Kaua e tamata ki te huna ranei whakakahore i te raruraru - kia meinga ai atu kino ki a tatou i te te whakauru huna ore, me te hinaaro mau ia whakatika te āhuatanga. A, no te haere mai te reira ki te tūtara, me te whakamātau āta ki te meinga kino ki ingoa, whakapā atu te rangatira o te pae - e hiahia i roto i te meka e he whāinga, me te tika o nga arotake Kamupene hoki nga rauemi.

Kia tupato o te whakautu tōraro

I runga i nga whakapae ki a ia, ina koa te hunga he, e hiahia ana ahau ki te whakautu ki tawai. Just tenei a rapu i te hoariri: ki te tiki atu ia koutou pauna, me te whakapataritari i te whakautu tukituki riri. kia i roto i tetahi take e kūpapa me korerorero koutou whakautu - ki te he teka nga utu, ka hoatu ai koutou hoa tauwhainga i roto i te marama kino, a ka tāpiri i te kamupene he "me". Ki te riro urupare tōraro te pai-tika ana - ka mauruuru i te kiritaki e whakarongo ki tona whakaaro. A, no te whakatau te take kei te, ui ia ki anō-tuhituhi te arotake e pā ana ki te kamupene, engari he tetahi pai.

Tiakina tou ingoa

Ka taea e te mahi koe i tenei e te mahi ki te whakarongo ūnga, te whakautu ki ngā kōrero i roto i te wā i runga i te whatunga, whakakore whakautu kino teka, me te horahanga mōhiohio pai. A tuu i te ihirangi e hiahiatia ana ki te rauemi mana. whai wāhi te kamupene i roto i hokohoko? Ko tētahi o nga pae tino rongonui, whakawhirinaki e ngā kaiwhakamahi Runet - konei. Kati i te wanoke whakamoemiti i roto i tona wāhitau - e kore e pono i roto i te kaipānui taua kōrero. e kore e poauau kaiwhakamahi Modern, me te kore e ahu ki te kui whakawhirinaki te mea i tuhituhia i runga i te Ipurangi. Ko te aha kia pono nga whakautu pai katoa - ui kiritaki mateaki ki te tuhituhi i te torutoru nga kupu pai i roto i to koutou wāhitau.

Tirohia ki te tohunga

Ki te korero tatou e pā ana ki te "mangu" u PR tonu-parirau, whakapā atu koa he SERM-pokapū e te ngaio i roto i te neutralization o pöuri ritenga. Ko te Pokapü ka aroturuki hohonu wāhi ngā mōhiohio, me te whakapā hautū ki te tango rauemi proplachennyh ka maka atu pou kino teka, me te mōhiohio displacement.