Ngā momo o ngā rautaki hokohoko

Ko te rautaki hokohoko o te kamupene ko te whanaketanga o te whakatau rautaki e ka whakarite i te whakatinanatanga whai hua o te whāinga i roto i te wā-waenga, me te poto.

Ki te kore e te maro i te rautaki, ka waiho i te reira tonu muri ona whakataetae, na ko te mea nui ki te tīpako i etahi taketake, te ahunga ao o ngā mahi hokohoko, o nei i reira e rua:

1. Ko te rautaki whakawāhanga. fakahu'unga te reira i te hua i roto i te tohu o te tōpuni o ngā rōpū kiritaki katoa ngā i roto i te taonga me ngā ratonga i roto i te wāhanga mākete kua riro.

2. Ko te rautaki o te whänui. Ko tā te reira i te whanaketanga o te hanga o ngā hua hou, me mākete hou, e kore e pā ana ki te mahi matua o te hinonga.

Ko te momo matua o rautaki hokohoko

1. Rautaki Leadership.

2. Rautaki mō "hōia" (ino, ārai, rautaki retrograde).

3. Rautaki, e hāngai ana ki te tono mākete (rautaki faafariuraa, auaha, whakaongaonga, tautoko, counter-hokohoko, me te tauhokohoko anō demarketing, sinhromarketing).

Ngā momo o ngā rautaki hokohoko e hāngai ana i runga i nga whāinga whakaturia e kua te kamupene ano, ka te tikanga ki te whakatutuki i ratou

1. Raupatu o te hea mākete ranei whakawhānui reira ki te whakatakotoria tawhā (papatipu me te tere o te pai), ki te e whakarite ai i te tōtika me te moni o te hanga. Ko te raupatu o te tetahi hea mākete wāhanga ranei ki runga ki taua mea i hanga e te tuku hou o te hua, me te whakatinanatanga, hanganga o ngā hiahia kiritaki hou. Na te roha o te i whakahoki i roto i te wahi mākete o tona hua tuku iho fakahu'unga te displacement o te whakataetae i te mākete.

2. Ko te rautaki o te auaha tā te hanganga o ngā hua e te hunga i runga i te mākete e kore ano e whai analogues, e ko parau hua hou e E arotahi ana i runga i rite ano mohiotia (mauri) hiahia.

3. ia peehia auaha. e kore e whakapae te reira i te hanganga o te auahatanga me te tārua i roto i runga i te whanaketanga o whakataetae.

4. Hua pārōnaki. fakahu'unga te reira i whakapai ake, whakarerekē o ngā hua tuku iho e hua i te kamupene.

5. Tuhinga o utu production. aronga rautaki - ko ki te whakapiki ake i te whakataetae o taonga whakaputaina e te tikanga o te whakataetae utu (te hoko o ngā hua i utu heke e tika ana ki te whakataki o innovations i roto i te tukanga whakaputa, ka, reira, whakaiti utu).

Ngā momo o ngā rautaki hokohoko i roto i ngā o te whakaiti utu: whakaiti o te whakapaunga ki runga ki pānuitanga, rangahau me te whanaketanga, tiaki, te whakatinanatanga o ngā hangarau hou, me te taputapu-utu whai hua, me ētahi atu

6. Ko te rautaki o tatari. He mea tika ki te whakamahi i te reira i roto i te take, ka ki kia takoto te au i roto i te tono mō ngā hua me te whanaketanga o ngā āhuatanga. I roto i tenei take, te kamupene pai ki te mawehe i he ki te whakauru i tō hua ki te mākete, i muri i ako i te mahi o ratou whakataetae. Ki te reira te mea he tono kaha, e e waiho he kamupene nui ngāwari ki hohoro whakawhanake hanga papatipu o taonga, me te ki te mākete, ai pehi i te tāwhai u-hou iti.

7. kiritaki whakawhaiaro. Ngā pai whakamahia tenei rautaki e kamupene e hua taputapu ahumahi, e arotahi ana ki te whakahau kiritaki takitahi, me te ngā, me whakawhanakehia ratou kaupapa.

8. Internationalization. Whanaketanga o ngā rautaki hokohoko i roto i tenei take ko te pūnahanaha, me te Foreign hokohoko.

9. mahi tahi. Ko tā te reira i mahi tahi ki ētahi atu hinonga i runga i te kaupapa whaihua. puka whānui o te rautaki taua - ko te hanga o corporations ao tahi.

Ko te kupu, te uiui tatou momo ngā o ngā rautaki hokohoko. No te tauturu i te kamupene whakatau i te ahunga atu o te mahi, i reira he kopu motuhake.