SNW-tātaritanga - āhuatanga matua

Kei te nui ake iti iho ranei tautuhia te ariā o te SWOT-tātaritanga i te mara o te hokohoko, me te whakahaere. Ko te whakamāramatanga o "SNW-tātari" maha meinga etahi whakama. Tahi, kia tamata tatou ki te mahino enei uara, me te kitea i roto i nga āhuatanga matua o enei wae.

SNW-tātaritanga: he aha te mea te reira

Analysis o te taiao ā-o te kamupene hinonga ranei ko te aromatawai ngātahi o te hinonga whakahaere ranei, e tino whakaata ona kaha, ngoikoretanga me te rōpū kūpapa. I roto i te whakamāramatanga mara marketing "SNW-tātari" ahua rite ki te whakamāramatanga o te SWOT-tātari, engari tuatahi i reira ko te kore āhuatanga o te rangahau. SNW - Ko te whakarāpopototanga noa arā, o toru kupu o te take Ingarihi tenei (S - forte, N - tūnga kūpapa me te W - ngoikore).

Ka rite ki whakaaturanga mahi, SNW-tātaritanga o te taiao ā-o te hinonga - he ara tino pai ki te whakatau i te whakataetae o te whakahaere, i roto i nei ki te tūranga o te tūranga kūpapa ko reira pai whiriwhiri i te mana mākete tuarua mo te āhuatanga ngā. Ko te kupu i whakaritea ai, me te pera-ka karanga kore whakataetae wāhi. E horo'a te reira i te hinonga? Tuatahi o te katoa, taea reira koe ki te tautuhi i te kaha o te whakahaere, me te whakapai ake i te reira, arā, ki te tūnga te kamupene i roto i te mākete ngā.

5 āhuatanga SNW-tātari

He tātaritanga whānui o te taiao ā-ngā o te āhuatanga e whai ake nei:

1. Marketing.
2. Finance.
3. Operations.
4. rauemi Tangata.
5. Culture me te kaporeihana.

1. Marketing, i tahuri, ngā o te wāhanga e whai ake nei: he wahi o te mākete whakataetae o te hinonga, te whānuitanga me te kounga o ngā hua (ratonga), tikanga mākete, hoko, pānuitanga me te tūnga o taonga.

2. Analysis o te āhuatanga pūtea o te whakahaere ki te arotake i te whai huatanga o te whakamahere rautaki, me te ki te tāutu i paruparu pea i roto i te wāhi ā-o te whakahaere, me tona whanaunga tūnga ki ona whakataetae.

3. I roto i tetahi whakahaere, te ohipa faufaa mo te tātari o whakahaere ngā mahi.

4. Ka rite ki te kupu haere, whakatau cadres mea katoa. Ko te aha ngā rauemi tangata, ara te tohu o kaimahi, ratou huru ki enei whāinga, me te te mātau o ngā kaimahi, me te whakahaere i roto i te whānui, te mahi tetahi o nga tūranga tino nui i roto i te tōtika o te hinonga.

5. ahurea Corporate - ko te take rereke e otiia mahi he fatongia mahu'inga i roto i te whakahaere. Whakaae, kahore he uaua te āhuarangi pai i roto i te kapa ki te whakatū i te hononga i waenganui i nga kaimahi me ki te whakatinana tōtika i te mahi. Mai i te mahi pai-ruruku o wehenga hanganga katoa tei reira te nuinga i runga i te angitu o te whakahaere.

SNW-huarahi

Ka rite ki kua whakahuatia, SNW-huarahi - he tātaritanga atu mātanga o te pakaritanga me ngā ngoikoretanga o te whakahaere. He ana tēnei huarahi i te whāinga e whai ake nei: ki te tautuhi i te nuinga o ngā kaha, me te mahi ki a ratou whakapai ake, me mau paruparu i roto i te tikanga ki te whakakore ratou i toe ranei ki te hanga kaha. I tua atu, e tūtohu ana ki te whakatau i te huru wā-waenganui pera-ka karanga, e ka whakatau i te pikitia oti atu o te whakahaere. Na maha te take e tetahi kamupene ngā i roto i te whakataetae ko ngā mea katoa, ki te kahore hoki tetahi, te tūranga matua i roto i te āhua N, me kotahi anake tūranga - i roto i te āhua o S. tūranga kūpapa - ko te āhua toharite o te whakahaere mo te tetahi wā o te wā tenei .

technique

Company SNW-tātaritanga tirohia te āhuatanga e whai ake nei o te taiao ā-o te whakahaere:

• Ko te rautaki pakihi matua o te whakahaere.
• Whakataetae o nga taonga, hua ratonga ranei i roto i te mākete hāngai.
• Ko te aroaro o etahi moni.
• Ko te whai huatanga o te waitohu, auaha me te kaimahi.
• Marketing me te production taumata.

I roto i te tikanga ki te tātari āta te taiao ā-o te whakahaere, whakamahia tikanga SNW-tātari, e mo te wahi tino heke ki te whakakī i te tepu e whai ake:

Hua SNW-tātari

Ka rite ki te hua, kia fatata mai te tohunga rawa te pikitia mārama: i huarahi SNW-tātari, noho nga painga i roto i te wahi, a ka whakaatu SNW-tātari he āhuatanga mārama i runga i te mākete. Ko te kupu, ki te awhina o ngā hōtaka motuhake e taea te hanga rite o nga tohu ki te rautaki o te whakahaere , me te whakatau i te akoranga o te mahi a muri, e ko, ki te arotau tika te tukanga whakahaere, hanga i te reira noa atu whai hua.