Te whare kawhe tuatahi "Starbucks." I roto i te aha kāwanatanga ko te toa kawhe "Starbucks"?

Haurongo o te kamupene - ko reira he kōrero angitu, he tauira oraora o te pehea, ki te hanga i te ora me te mahi. ka mea a Confucius: "Kōwhiri i te mahi ki tona matua, a kahore koutou e whai ki te mahi i te ra kotahi i roto i tona ora." Roa i mua, pera i hoa e toru e rite kawhe,. Kua tahuri ratou ratou arearea ki te tikanga. Ētahi hoa i kahore ariā pakihi ngā. He aha ratou mahi, kaua e karangatia ana ko auaha atu rautaki. A ano, ka hohoro mohio te ao katoa e pā ana ki te toa kawhe i raro i te ingoa taketake "Starbucks".

Pehea ka anga te reira katoa

Ko te kupu, nga tangata e toru taitamariki (e rua ngā kaiako - o hītori me te reo Ingarihi me te kaituhi), nei i matau ia atu mo ako whare wānanga, ka haere ake ki te whakaaro. Ko wai ko te initiator - Dzherri Bolduin, Gordon Bowker me Zev Sigl - e kore e mea faufaa te reira. Mai aroha katoa te kawhe, i ohie te whakaaro: ki te whakatuwhera i te toa hoko pīni inu. Otiia e hiahiatia ana e matou i te moni. matoli eé i roto i $ 1,350 i ia. Otiia ka mau tonu te mano e rima. Ko nui ki Mahuru 30, 1971 whakatuwheratia he toa ona tatau ki tonutia ana katoa.

ai e koe te ui, ko te toa kawhe "Starbucks" i roto i te aha āhua? Ko te whakahoki: ko reira Washington, Seattle.

Na kotahi ake mea. Inapō faauruhia e Alfred Peet he feat taua - te kaipakihi, e kotahi i roto i te purapura parai motuhake ka whakaako nga tamariki. A kua tahuna e ratou ake mahere ki te hoko kawhe mō te tohutao ngaro.

Me pēhea e karanga koe i te kaipuke ...

Seattle - te pokapū nui i roto i te United States raki-uru, me te taulanga nui. Na, whakaaro e pā ana ki te ingoa o to ratou uri heke mai - kawhe "Starbucks", faaoti nga kaiwhakatū mo o kaiāwhina te rangatira o te kaipuke tohorā i te pukapuka rongonui "Moby Dick". ko tona ingoa Starbucks.

Na äwhä te logo. faaoti matou ki te tango i te whakapakoko o te whakapū (e āraia ana). Kua pai whakapakoko tae parauri. I roto i te mutunga o 80 o, me te tīmatanga o 90 o i puta ke ai ki matomato. Kei te paku poroa te hiku. huna aaka kotiro i muri huruhuru e rere i roto i te hau. Kua tāpirihia i waenganui i ngā kupu tara.

I te pae hopea, i roto i te pokapū o te mata ko te e āraia ana. Haere awhi matomato, "keto" whetu. hei te tae logo kua nui mama.

Heoi puta kawhe "Starbucks" i runga i nga huarahi o te pa. I te tīmatanga te kamupene anake hokona pīni kawhe i roto i Seattle, engari e kore e te te inu ano maoa. He e te iti moka. Hoatu hiahia ki te ngana i roto i te tikanga ki te pānui, a takaro ana e ia he tūranga.

Hangarau hoa pakihi hou ako i A. Pete me whakawhānui. Na roto i te 1981, kua mahi e rima toa. Na tera ano hoki he paku-wheketere mō tahaki kawhe me te tari e haere mai ona hua i tutaki rohe me wharekai.

Na ka kua oho te whatunga tera taha o Seattle. he peka i roto i te Chicago ko Vancouver.

Ko te mahi i muri mai ko te tīmatanga o te hokohoko i roto i te taonga i te mēra. Hoki tenei rārangi i haaputuhia. Na e matau ana koutou, i reira nga whare kawhe, "Starbucks" i roto i te aha āhua. I maoro i whakatuwheratia ngä hou i roto i 33 wāhi puta noa mutu te United States. Na te whakawhetai katoa ki te rārangi tāngia.

meka whakaponohia: i roto i te kamupene 90 "Starbucks" oroko toa hou. A tupu te reira tata te wa katoa! Ko te kamupene whakahaere ki te pupuri i te taua tere noa ki te 2000.

I teie mahana i reira he kore pātai rite ki e kāwanatanga kawhe "Starbucks" Ko nga Ameliká? Hea e taea e koe te oaoa i break kawhe pai? No te mea he wahi katoa taua whare!

mākete hou

A i roto i te 1996, tae te kamupene he taumata hou: puta te whare kawhe tuatahi "Starbucks" mo maha kiromita i te United States - i roto i Tokio (Hapani). whakatuwheratia I muri Japan 56 putanga i roto i te UK. Tino hohoro puta kawhe "Starbucks" i roto i Mexico. Na i ratou 250 i roto i Mexico City anake - e pā ana ki te rau pūtahi.

I teie mahana te whatunga o whare kawhe, "Starbucks" he tiketike rawa. e kore e wāhitau katoa whakarārangitia. kia hanga whakahua ai whenua anake te wahi raraunga he wahi e wātea ana, a ka etahi. Te reira i Switzerland, India, Denmark, Germany, Awherika ki te Tonga, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Ihipa, Morocco, Norway, France, Colombia, Bolivia.

A i Norway te wahi tuatahi mō te kawhe "Starbucks" Tīpakohia rererangi i roto i Oslo. I roto i Beijing, kua rēhita reira i roto i te whare o nga rerenga ao o te rererangi. Ētahi wāhi i reira kei raraunga e i roto i te hotera, hei tauira, i roto i Awherika ki te Tonga.

Otiia e kore e ko te mutunga tenei! I roto i te mua, i roto i 2014, i te kamupene "Starbucks" "hoatu" ono o ona whare kawhe Columbia me wha - Hanoï. ka waiho atu i te kotahi tekau pūtahi i Bogota i te 2015. Ko te tau taua, kua whakaritea reira ki te whakatuwhera i te wharekai rite i roto i Panama.

I roto i te park, i runga i te kaipuke, me te i runga i nga motu

I Disneyland, a i roto i whenua rerekē e kitea e koe pūtahi "Starbucks." Ko te tīmatanga o 2015 i rawa pai maha i aroha kawhe. Tenei te aha: kua karangatia te kamupene te pehi "Starbucks" i teie nei ki te oaoa i te inu whakarehu i roto i te motu i roto i te reo Ingarihi Channel.

Ano, te whakahaere kofetorgovtsy ngakau nui ki te urutau ki te uru koutou whakaaro noa te kaipuke! tupu tenei i roto i te 2010. Kei te toa tuatahi i runga i te poari i te kaipuke ipu Allure o nga Moana, hanga i roto i shipyards i Finland. I roto i te rahi ko reira te tuarua nui i roto i te ao.

A i Russia, rawa,

Kaiwhakahaere o te kamupene i kamo roa ki te mākete Russian mimiti. Na te hinga o 2007 i reira tonu kawhe "Starbucks" i roto i Moscow (i roto i te pokapu hokohoko nui kotahi) i. Tino hohoro, kua mauruuru noho o te whakapaipai tenei wharekai, a ka whakaritea e te reira ki te whakatuwhera e rave rahi atu manga.

I roto i 2012, te "Starbucks" korero kua me i te whakapaipai raki - St Petersburg. Primorsky Prospect (i roto i te toa) i hea i roto i te hunga i aroha hohoro o inu whakarehu, inu ai, me te whakamoemiti.

99 whare kawhe mahi i roto i Russia tenei ra. 71 o ratou - i roto i te pane, kotahi tekau - i roto i St Petersburg. Hoki e ratou i roto i Sochi, Yekaterinburg, Rostov-i runga i-Don, me era atu pa.

Maramara e te mahi ratou mahi

Ko te hunga e tae enei pūtahi, mutu ki te whakamīharo toi whakahaere kamupene hokohoko. Na ka whai wāhi katoa i roto i te matatini.

haurongo kamupene faahiahia. whakaata te reira i te ara roa i te wa ka puta mai te toa kawhe "Starbucks" i roto i te āhua o Washington - i te toa iti ki te kingitanga pakihi nui o te ao.

Fans aroha ki te kia i roto i enei wahi, e kore anake te mea o te kounga pai o inu, engari ano hoki whakawhetai ki te huru mīharo ātaahua. Ko te kupu, e kore kua puta ke te roto o te kawhe rawa tuatahi i roto i 40 tau. He noho iho. Na pārekareka ki kiritaki kawhe, ahakoa kei roto i te mana ake "Starbucks" whare taonga.

Tenei te tetahi atu tauira. I roto i to tatou toa katoa i te wa ano e takaro ana i te ao te taua himene. A i roto i te kapu pepa i runga i te tihi o te poari kowakawaka hutia te mowhiti: taea reira kiritaki ki kore tahuna o koutou ringa.

A, e te reira te mea he tahua taonga! Tenei kawhe o ngā momo rerekē (tae atu tau). He he ano hoki te rota o syrups, teas, huamata marama, me te, o te akoranga, he maha nui o purini.

Kaua e wareware e pā ana ki te Thermomug rongonui e taea te hokona rite te manatunga me kapu waitohu me mōhiti.

Te tiaki e pā ana ki te taiao

He tau i ma'iri a'e nei whakarewahia te kamupene he hōtaka i huaina "whenua mo koutou kari." faaoti te feia faatere Empire e kia kia taiao ratou mahi. Ko te pau whenua kawhe i hokona ki tonutia ana katoa, te hunga e whai ratou pāmu. I muri i te katoa, ka taea te whakamahi i te reira no te wairākau.

Katahi ka hanga i te "Starbucks" Kua tetahi taahiraa tika o te hae. timata te kamupene whakaputa he tauera pepa me peke paru iti. Tenei huarahi e faatupu te ora o ngā rauemi māori.

Ko te atamira i muri - hangaruatanga to tatou iho production. I roto i te hanga o kapu mo nga inu anga matou ki te whakamahi i te wahi o te pepa hangarua - 10 anake ōrau. kia mea te tangata e ko te reira iti rawa. Heoi, kia rite ki nga hua o te "Starbucks" i whakawhiwhia hoki te whakaaro o te Tohu Motu.

Kaua rawa e tu tonu

Ko te haratau me te hiahia ki te huri i kawhe te tahi mea "Starbucks" kore e taea te tawai. Heoi e kore te tau, pai te kamupene tatou tetahi auaha.

Tūpuhi (i roto i "tūpuhi" translation) - na whakarewahia te aho i roto i te tau 2008. tuku kiritaki papawiti (kahore huka) me inu iti-pūngoi - waiu tere. Tangata katoa i taea te tono he aha e hiahia ana ia i te huinga o ngā hua reka taiao - huka parauri, honi tirikara ranei.

I roto i te tau 2009, kua whakaekea kiritaki tetahi auaha - te reira kawhe, engari peke tea. Na ko na tiketike e kore i taea e nga iwi maha mahino tenei tonu inu brewed hou ranei te kounga?

Na roto i te wa miharo kotahi ano manuhiri i te auaha ahurei. Tenei wa ko reira te rahi mōrahi o te kapu - he rōrahi o 31 Oz.

I muri i te tahi mau wa, te kamupene pai kotahi ano o ratou kiritaki mateaki, tenei wa he mīhini ngā. i hoatu e ia i roto i te kawhe iho. Kei te Kikī te reira i roto i kapu i hanga o te kirihou angiangi ki te waiu - Latte.

I roto i 2012, i te tahua kawhe "Starbucks" piri haupapa inu-fresheners. Kei roto ratou i te wāhanga o pini matomato (arabica). Ratou ano ngā rongo hua, a, o te akoranga, kawhe. kua riro mohiotia whānuitia ana tēnei hua. rite iwi ia "reka kaha - i waho te kakara kawhe."

I roto i te 2013, he wā hou - mo te hoko i roto i tūāpapa Twitter pūkoro. He tau i muri mai roaa tona aho production ake o inu pākawa, pera-ka karanga "hanga ringa-". Ka taea e kitea e koe ratou mo hoko i raro i te ingoa Fizzio.

Feia faatere a tawhio noa, me te tonu

I te 2013, i te kamupene "Starbucks" Ko roto aua kamupene me ngā rōpū e kua mohio rite te kaitukumahi pai i roto i te ao. Kua whakaurua makasini waimarie te mahi kawhe i roto i te rārangi hōnore o te hinonga ārahi rau.

Taua angitu kua tutuki te whakahaere whakawhetai ki te pūnaha taiutu rawa tangi, me te ataahua. Tuatahi, tuhia te whakaputanga utu mō te roanga. Tuarua, ko te meka o tupu utu tūturu ahakoa o te kāwanatanga o te ōhanga ao. tino taea Ia "kaimahi Starbucks 'hanga he mahi angitu i roto i tenei kamupene, ka haere atu i kaihoko waipiro noa ki te kaiwhakahaere runga.