Tuku arumoni rite te ara o te pānuitanga

Kahore he mea maere i roto i te meka e te tuku arumoni (KP) ko te tikanga whai hua o te whakatairanga i ngā hua me ngā ratonga, ka i reira he he tetahi ahua o te pānuitanga. Arumoni tono unu ake i roto i runga ki te paearu hou he mea ke atu i rite ki te ahua o te kuputuhi pānuitanga. O te akoranga, whakaata te whakaaro taketake tuku - te titauraa o te tari hokohoko, kaua ki te pānuitanga. Heoi, ko te whanaketanga o te kuputuhi taua, tino taea e whakaohokia te moni o te kiritaki pea ihirangi oraora, o te akoranga, te reira anake hoki te copywriter mātanga nei he taea ki te hanga i te kuputuhi pānuitanga kanapa.

He aha te mea te whakaaro matua o te tuku?

Faahopearaa o te hoko ki te kiritaki pea, ahakoa te mea he kamupene kiritaki takitahi ranei, ko te hua whakamutunga e hiahiatia ana, ki te whakatutuki i moni ki te tuku. Ko te kupu, e tino ōrite ki te hunga o tetahi atu momo o pānuitanga nga whāinga o te CP.  

Nō reira, ko te whakaritenga e te tono ki te kuputuhi pānuitanga, e taea te tono ki te tuku arumoni:

• Te pīra ki te minenga ūnga motuhake - arā, ki te rōpū o kiritaki mo e arotahi ana te kamupene ona mahi
• wero taitara Main ki te kawe i te whakaaro taketake o pou, moni, me te kawe i te wāhanga kōrero o te karere
• E kore e te kuputuhi kia cumbersome rawa
• kia ngāwari ki te mahara te ihirangi o te kuputuhi
• Kia tino te arotahi ki runga i te mana āhua ake o te tuku, me te painga motuhake e pā ana ki reira

Me makona tuku Commercial nga mahi taketake o te ahua o te pānuitanga i tetahi.

• Tuatahi, ki te kukume i te aro me te whakaoho i te moni o te kaiwhiwhi
• Tuarua, whakahihiri ki te whakaae i te tuku
• A toru, ki te hoatu whanaketanga ki ngā mahi raima

He āhuatanga motuhake o te tuku ko te wātea o te ūnga ngā. I roto i te nuinga o te wā, kua ngā reira tika ki te kaiārahi o te whakahaere i te kaimahi o te kōwae hanganga nehenehe o te mau faaotiraa ranei. Ka taea te pai io te whakamahi i tēnei āhuatanga i roto i te faaineineraa o te tuku. I roto i ngā, kia taratahi reira taime o te hāngaitanga tika ki te whakahaere e te tuku koe mo e te karere. Ko reira ano hoki whakahua taea o nga take mo to koutou hiahia ki te mahi ki tenei whakahaere.

Otiia e kore e tono pakihi katoa he kaiwhiwhi motuhake. He tono e hāngai ana ki te whakarongo whānui, kahore te whakatangatatanga motuhake. I roto i tenei take, kia haina koutou te awhina o ngā tikanga e whakarei whakarongo ki to koutou tuku ki kiritaki pea.

E nehenehe te reira:

• pikitia me-te kounga teitei whakapakoko e whakaatu nga hua e patua ana
• kōrero Interesting i runga i whakaahua
• whakaaturanga whakaatu te uho o KP
• wahia e te kuputuhi ki kōwae, te whakamahi hauraro
• Kaua rawa e whakamahi hype nui
• karo i te whakamahi o rawa roa me ngā rerenga matatini, e pēhia te rokiroki o te ngako o te karere
• whakamahi āhua o honongaitua, te kore e taea te tango i tō tono rite pāme

Kei te nuinga o whakanohoia peha o te kamupene i te mutunga o te kuputuhi. Ko te tikanga te whakamahia reira ki te haapoto tono katoa me te karanga motuhake ki te mahi. I roto i te take o te ngaro i te peha kamupene e taea te mahi i te reira i te mahi o te kanapa, ngā urunga-whakarāpopototanga.

E hoki tētahi wāhi o te tuku kōrero whakapā, i nei e taea ki te ui ratou pātai katoa, ka rite ki te pai kia rite ki te taunga o te wahi i reira e taea ki te hoko hua tino ia te kaihoko.

Tētahi atu rerekētanga i waenganui i te horo'a arumoni i te tahi atu momo o te kuputuhi pānuitanga - ko reira he māngai waitohu o te kamupene, mana ki te korero ki te tono pakihi me ngā whiriwhiringa whakahaere.

A, no te unga i te ī-mēra KP maha whakamahi kōnae āpiti. I roto i tenei take, e kore e wareware ki te tuu i te whakarāpopoto i te kuputuhi o te pukapuka, ano ki te whakarite kia kore te te karere hoatu i roto i te paraurehe.

E hiahiatia ana aroturuki tamau o te tohatoha mahi, i roto i te tikanga ki te whakatutuki i te hua e tūmanakohia ana.

Kia mahara! Tuhituhi i roto i te hanganga ture ki te tūtohutanga katoa o te tuku - he ara whai hua ki te whakapiki ake i te hoko me te pānuitanga pai tetahi kamupene!