Kopu BCG. Āwhina i roto i te kōwhiri i te mākete wāhanga motuhake ranei.

Market motuhake ko te momo tino motuhake o te mahi, hangaia hoki he maha iti o kiritaki. Kei te kitea te reira e te iti engari tamau kaha mākete me te whakaiti nui i roto i te whakataetae. kia mākete motuhake te hua o te hokohoko hāngai - e arotahi ana ki tauwhiro, engari rawa he wahi iti o te mākete, e kau taki pakihi e taea kore ranei e kore e hiahia ana ki te whakarongo, a kei hea he āhua te press whakataetae iti. BCG Matrix (Boston Consulting Group) e whakamua te whakapae e te rangatira o te wāhi nui kua te tawhē nui i roto i te rite ki ētahi atu kaiuru mākete, me, i runga i, te moni mōrahi.

• Ka taea te hanga e te putanga o niches mākete hou rite ki te hua o te āhuatanga motuhake i runga i te mākete - he tetahi huinga o huru me ngā āhuatanga e meinga te takanga o ngā whakaritenga motuhake me ngā hiahia ahurei o te kiritaki, e kore e taea te tutaki te whakamahi i kua e wātea ana i runga i te mākete o taonga ratonga ranei. Ka rite ki te te pai o ngā rōpū mākete matua e whā, kia rite ki te kopu BCG, e kore te mea tonu, kia tika ki te puta kiritaki korehau te putanga o te motuhake hou.
• Ka taea e te mākete motuhake hou kia he putanga o te hokohoko poutū, āta te nei arotahi ki runga i te rapu mo te mahi hou, pērā i te kimi huarahi ki te whakatinana i te hua ahurei ki te hua taua wā kotahi i roto i te maha o ngā wāhanga mākete.
• Ka taea e te wāhi hou e te hua o te hokohoko whakapae, hangaia ki te rapu hoki i te motuhake mākete whakapae. Taua moni, te tikanga whai wāhi ratonga toronga auau me ngā hua, ko te kupu te arata'iraa i ratou ki te kotahi wāhanga ūnga.
• kurupae motu marketing taea te āwhina i roto i te tautuhi mākete motuhake hou mā te hanga i te porohita o kiritaki pūmau ranei, ngā te mōkihi ki tonu o ratonga taonga ranei.  

I teie mahana, kia whakaawe anake nga mau huru whaiaro o te kaipakihi te kōwhiringa o te wāhanga mākete ranei ake motuhake, aravihi, te matauranga, ngā pūkenga. He maha pakihi angitu e noho he mākete motuhake, te nuinga e tika ana ki tona kaiārahi kore hoki te meka e rapua ana e ia ki te hanga i te katoa hua hou, engari mo te meka i tamata i te reira ki te whakatairanga i te hanga noa o te ara tino rerekē. Ki te rā, e hiahiatia ana he whāiti hohonu te mo te whanaketanga o ngā hangarau hou e kore anake, engari ano hoki ki te mahi ki te kiritaki. Ko te aha e rave rahi whenua tino whakawhanakehia whakamahi ki te whakatau i te mākete motuhake te whanaketanga hou i roto i te whakatinanatanga o ngā ratonga me taonga. Ko te tukanga o te whakatau i tona ake mākete motuhake, kāore, rawa maha rite te rapu mo te mārua kau e hiahia ki te kia hohoro tonu. Tino i te mākete motuhake - he taupiri pai i waenganui i hiahia rawa mohio, me te akiaki hoki i te tikanga kore-tuku iho, puka, me ara o makona ratou. Ko te matua whāinga hokohoko ko ki te whakatau huarahi ki te whakaoti i te raruraru ngā o te kiritaki, no te mea i teie mahana i reira he niches i roto i ngā rāngai ōhanga katoa, ara i roto i nga kainga hokohoko roa-wehea.

Ko te teitei hua me ngā ratonga kounga ko tetahi o nga tikanga tino nui mo te whakatinanatanga angitu me te whakamanatanga i roto i te mākete motuhake. E tano ia tapao e tetahi kamupene ko tino ōrau kotahi rau e ko te reira ona ratonga me ngā hua tohu te kounga teitei. Otiia, ki te arotahi ki runga i te mākete motuhake e hiahia ana koe ki te e taea ki te huru maitai ki te ara i te huringa iti i roto i te putanga me te hiahiatanga, ki te pahika huringa heke mai i roto i te hanganga o te mahi, me te tono ratou mōhiotanga ahurei ki te whakatutuki i te whānuitanga o ngā take. Hei tauira, te whakawāhanga o te mākete kei o ratonga mātauranga whakaaro tenei ra te whaihua te nuinga no te mea o te taumata iti o te mātauranga kore utu.

BCG Matrix putanga tenei ra putanga e kore e he hua iti o te mākete rapu pūtea atu. he whakapae taua ko te take, engari i roto i ētahi wā e kore e mahi i te reira. Ehara i te mea i nga wa katoa e taea ki te tatau i runga i te mahi angitu i roto i te mākete motuhake. He maha kaipakihi pai-mohiotia whakapono e he reira pai ki te hoko hoki i te mahi i whakataetae, kaua ki te tīmata i te wahanga. Takotoranga ki te mākete motuhake tei runga i te hanga pai, e tauturu te reira ki te whakaiti i nga utu o utu transportation me publicity inati. Heoi, i kitea i te mākete motuhake e kore e iti anake ki te tātaritanga o te mākete, e hāngai ana ki te whakahaere o te hinonga me ngaio mātanga ahei o te whakahaere i te hanga o te wāhanga kuiti, hoki ko te titauraa ano hoki tenei. Tikanga, kamupene nui he reira he mahi rutaki: nganatanga katoa ki te tutakina i to ratou taiao, he umanga iti i roto i te pakanga ki te mahi whakahaere o te mahi nui. Ka rite ki te hua, kei te timata iti-kōtaha kuiti, kamupene hangore, hanumi ki kamupene nui ki te ngaro i tona mata pono, me te ngaro ratou whakataetae.

Matrix BCG - he kaiāwhina pai i roto i te rapu o te motuhake ranei free mākete wāhanga, ngā i roto i te whakatamarikitanga o te tūranga hāngai rongoā i runga i te mākete. Ko tōna tapatahi me te urutanga taea ki a koe kia te whiriwhiri tika i runga i te ara ki te te pai o to ratou ake mahi.