Kupumatua tōraro: rārangi ( "Yandex"). rārangi Universal o kupumatua kino ( "Yandex")

A, no te te hanga i tetahi pae Ipurangi maoro, i reira te mea he hiahia mo te whakatairanga tika, me te whai hua, tetahi o nga ara, ko te ki te mahi ki te whatunga pānuitanga horopaki: te faaineineraa tano o pānuitanga, tapahi atu waka-ngā kore, e mahi kupumatua rite kino (te rārangi o "Yandex Direct.") .

He aha te mea te reira?

I roto i te mahi, he mea nui ki te te kitea te tangata e he pai ki te hoko i nga taonga e patua ana, i roto i te kupu atu, te whakarongo ūnga, ka e kia tonoa pānuitanga, utu, rautaki hoko. Waihoki, mahi me te whakatairanga i runga i te Ipurangi. I roto i te tikanga ki te kukume tokanga ki to ratou wahi o marketers Ipurangi me rangatira paetukutuku kua haere ki ngā pānuitanga i roto i te "Yandex. Direkt" ko Google AdWords. Heoi, e kore te mea nui ki te waihanga i tētahi whakatairanga angitu kotahi anake kara, he reira faufaa ki te whakaturia ake, ka arotau koutou pānuitanga mo te kaiwhakamahi ūnga. Ka taea te mahi i tēnei mā te whakamahi i kupu kino.

Kei te mārama faataa tenei i roto i te tauira e whai ake nei. Tera pea e hoko koe kāmera me taputapu whakaahua Nikon o roto Moscow. Hoki koe, te āheinga ki te tono, "te Nikon kāmera Moscow" ka waiho hei matua, atu i te tangata e te rapu mo te "kāmera" ranei "Samsung kāmera." Ki te mahi i tenei, a ki reira he kupumatua kino - ". Yandex Direct" rārangi o Pukepuke i hokohoko e hiahiatia.

He aha te mea mōrearea hoki te pae e kore te whakamahi i kupu kino?

Aha e mea faufaa ki te whakamahi i nga kupu-okotahi? I muri i te katoa, ka haere mai te atu iwi ki tou paetukutuku, te teitei te tūponotanga o te hoko. I roto i te meka, he rite katoa te ritenga. He he he mea pēnei i "auau kore." Tenei tauanga "Yandex", e whakaatu ana pēhea te pau iwi wā nui i runga i te pae. Ki te korero tatou e pā ana ki 15-20 hēkona, kia e kore e kitea e te kaiwhakamahi te mea i rapua e ia. Nō reira, whakaarohia i te pūkaha rapu rauemi kotiti, me te tino whakaiti reira i roto i te rangatira. Ko te atu tāwhana, te raro te tūranga o te pae. Ko kupumatua kino reira nui "Yandex. Hāngai", he rārangi o e ka e kōrero i raro nei.

Ko te wāhi tuarua - te utu o te pānuitanga. Hoki ia pāwhiri i runga i tou pānuitanga i roto i te "Yandex" ka utu koe i te nui tetahi. I roto i te tikanga e kore e ki te ururua i te pūtea maumauria i runga i ngā manuhiri noa kia hanga te rapu mo ake whiriwhiri, me te tapahia whakarongo untargeted.

Me pēhea te ki te tīpako i tētahi okotahi mō pānuitanga?

Ko te kupu matua kino paerewa "Yandex. Direkt" (rārangi) e taea te whakaturia hoki tetahi whakahau pānuitanga. Ki te mahi i tenei, me te tautuhi i te tuatahi koe ki ta matou hoko ranei tuku, me te ki nei.

1. Faaore i inaki a pātata ki tou mahi. He tauira ohie - hoko koe taonga hanga o te rakau, engari rakau taonga mō karetao - e kore koutou ngā, na kia hanga i te kupu "tamapua" he rārangi o ngā kupu matua kino. Ranei, mo te tauira, hokona koe conditioners rangi mō ruma. Kupu matua "conditioning rangi" Ko homonyms - papanga softener, makawe, me ētahi atu, reira, he ratou ano e tika ana "otminusovat".
2. Tangohia ki pūkete te taha rohe. Ki te whakaherea koe ratonga Häkari i roto i Minsk, he-whakaaro motuhake rārangi kupu matua kino "Yandex. Direkt", hāunga te pa o te tahi atu whenua rohe ranei.
3. Taru i roto i tapanga faufaa. Ki te whai koe i whakaaturanga Ipurangi mō poke Hair i Pantene te kamupene o, tutakina atu kaihanga me ētahi atu rama. Ko te rawa tenei taonga papai pono - waka, whakapaipai, no te mea he tangata e te rapu mō "Lada Grand", he pea ki te e taea e tona ringa te piha motokā.
4. Waiho tono mō ngā mōhiohio me te kupu "te aha", "he aha", "nei", me ētahi atu Ka rite ki te tangata e te rapu mo te mōhiohio, "He aha te mea he atamai?", E kore tika e hiahia ana ki te hoko i te reira.

Ka rite ki te huarahi māmā ki te hanga i te rārangi o stopwords

Hei kitea kupumatua kino pea mo to tatou tono matua, Me Wordstat ki te whakamahi i te kiritaki i te "Yandex". I roto i te rapu Kei te hanga kōwhiringa kupu matua, me te whakarato i te uiui tino auau ki te kaupapa o te moni. tārua tēnei rārangi i roto i Excel, me tango he tikanga i katoa - nga tau, tohu, te huri i te "+" i runga i nga wāhi, ka mahue he tīwae anake ki te mau taviri.

Na, i roto i te "Raraunga" mahi, tīpako "Kuputuhi ki Tīwae" tohua atu "whakawehe" me "Space". whiwhi tatou e rave rahi tīwae ki te kupu. Whakakotahitia ratou ki te tīwae kotahi, me te i roto i te "Raraunga" pāwhiri "Muku tārite". Noho kupumatua kino ki te tāpiri ki te ad.

Me pēhea e meinga ratou e ahau i roto i pānuitanga

I roto i te tikanga ki te hanga i te okotahi i roto i te karere pānuitanga, me haere koe ki Tautuhinga "Yandex. Direkt" ka tohu ratou i toru ngā taumata:

• he rārangi kotahi kino marau "Yandex Direct." (i te taumata o te pakanga katoa);
• kupu Okotahi i roto i te ad;
• kupu kino i te taumata o te kīanga matua.

Ko te kāwai tuatahi - kupu-okotahi, te hoko e whakaarohia ana. Ko ētahi o ēnei i te parau "noa," "me o ratou ringa", "he aha", "tuhi", "photo", "arotake", "waitara" me te tini ke atu. Ko te kupu, Kei te tono te kaiwhakamahi "whakaahua kakahu puru", "te tikiake i te barbershop mahere pakihi", "tuitui tarau anake" e kore e kite i toa kakahu pānuitanga he whārangi o te Salon ataahua ranei.

Ko te kāwai tuarua - te kupu kino (te rārangi o "Yandex Direct.") Vaiiho ki te tapahia anake etahi momo o taonga, tatou kahore nei e mahi. Kia mea a koe te whānuitanga o ngā hu whero, engari i reira he he pito whero. Kuti te kupu "pito", koe e kore e taea, no te mea te hoko i a koutou enei hua i roto i te tahi atu tae. Ki te tango koe i te kupu "whero" i te taumata o te pakanga, e kore e te kaiwhakamahi kitea koe, me hu whero. Na reira, kia whakaurua he okotahi anake i roto i te pā ana ki te kī "kākahu". Hoki tenei whakaaro, "Yandex. Direct" i roto i te "haunga te kupu pānuitanga i runga i" kupu matua muri "kākahu" i te Tuhituhi taha maui "Whero."

Ko te kāwai tuatoru o tono āta te kōrero. Hei tauira, i reira e toru tono - "kākahu huruhuru", "kākahu huruhuru Whero", "mangu kakahu huruhuru." Ki te kore enei tono e īnaki ka kitea te kaiwhakamahi te mea i titiro ia, i roto i te tīwae "te parau" tohu te kī:

• "Kākahu huruhuru Black";
• "Kākahu huruhuru Whero";
• "Kākahu Wool - mangu - whero" (na riro te kaiwhakamahi te tono whārangi he "kākahu huruhuru").

hei utu o te mutunga

Keywords tōraro - he rārangi o, waihangatia ki te arotau, me te whakapai ake i te rapu "Yandex Direct.". Kahore okotahi ki tou whārangi ka waiho atu pea ki te haere kaiwhakamahi noa, a āta ka te pūkaha rapu taru atu tou whārangi rite kotiti, arā tono tika. Titoa koutou pānuitanga tika, a anō aroturuki ratou te whakamahi i "Kaitätari Yandex", na ka hoatu e tauhokohoko Ipurangi te hua e hiahiatia ana.