Taputapu whakahaere rautaki. Analysis 5 ope Porter Tauira:

Hoki pakihi angitu me tango ki te pūkete maha āhuatanga e maha mawhiti i te aro o kaipakihi. Heoi, ki te titiro koe tata atu, ka ako marie ohaoha, ka ako koe i te rota o huarahi rerekē e tukua ki tōtika me whai hua tātari ngā mahi pūtea. Ko tētahi o te tauira tino ngā ko te tātari o 5 ope a Porter, he tauira o i kōrero i roto i te taipitopito i roto i tenei tuhinga. Ko runga ake katoa, me matau koutou he aha te mea te reira, te mea e arotahi a e ka tukua ki a koe te whakatutuki. Ka taea e waiho e koe mohio e ka hiahia tino koe te taputapu pērā i rima ope tātaritanga o Porter. Tauira i roto i te kuputuhi e ka haamauraa mārama.

He aha te mea te reira?

whakaahuatia ana tēnei tauira i roto i te tau 1979 i te ohanga rongonui Michael Porter. i ia tenei i roto i te tikanga ki te hanga i te tauira oti, e pai tukua kamupene ki te tātari i to ratou hua, me te whakataetae, a atu tonu, me te mau tonu enei reiti i te taumata tiketike. I muri tata wha tekau nga tau, ka taea e kite pehea te pai koe i te tātaritanga o te Porter ope 5.

He tino kanorau tauira o tona whakamahi i roto i te ora. whakamahia taua tātaritanga te me wheketere, me wharekai, tahatika, me ētahi atu pakihi e whai te whakataetae i roto i te mākete. Fakatatau ki ai, ki te hiahia koe i tou pakihi ki te kia angitu, e hiahia ana koe ki te whakaaro e pā ana ki te pehea, ki te ako i tēnei tauira. A ka āwhina i tēnei tuhinga ki koe mahi ki te meka i ko he tātaritanga o te Porter ope 5. Ka hoki te aroaro tauira o tona whakamahi ki tou whakarongo. Ko te hawhe tuarua o te tuhinga he kanga ki tetahi tauira nui o kaupae.

Whakaahuatanga o te tauira

A, no te hanga Maykl Porter te tauira, ka mea ia e i roto i te mākete i reira he ope rerekē e rima, ia o nei whakatau te whakataetae o te hua :

• te mana bargaining o kaihoko, ko ratou i roto i te wāhanga ngā;
• te mana bargaining o kaituku, i pä te supply o raw rauemi hinonga;
• riri o te whakaekenga e entrants hou e taea o te whakanui ake whakataetae;
• te mōrea o ngā hua whakakapi e whai i te ōwehenga pai o te utu me te kounga;
• te taumata o te whakataetae i roto i te mākete whiriwhiri.

Ko a Porter 5 ope tenei. Ka kia whakaahuatia Tauira Analysis i te paratarafa tuarua, rite te roa rite he tika ki te arotahi tika i runga i te whai whakaaro i ia o nga ope. I mawhiti tuatahi mea he kia e kore e taea te mahi e kore tātari haere i enei raina, engari i roto i te meka kia maere i te hua koutou. Ki tenei huarahi ka taea ki te tātari i te mahi o te hinonga me te whakataetae o ona hua i runga i te mākete, ki tonu ki te hanga i etahi whakatikatika e tukua ki a koe te whakapai ake etahi o nga tohu i roto i te wā roa koe. Na, ka inaianei matou e kōrero i roto i te taipitopito 5 ope o Porter, he tauira o te tātaritanga ka hoki kia aroaro i roto i te taipitopito, me te hua e ka mohio koutou katoa e hiahia ana koe e pā ana ki tenei tikanga.

Mā te whakamahi i te tauira

Me pēhea te ki te whakamahi i te tātaritanga o te Porter ope 5 tūturu-ao? Tauira: "whare" - he whatunga Russian o toa. Ko te whakaaro o taua mahi ko te ki te whakatau i te whakataetae i roto i te wāhanga ngā mākete, kia taea e koe te tātai pehea arorau ko te whakataki o nga taonga, i reira ka whai ki te faaitoito kaha anō ki te whakatutuki i te hua e hiahiatia ana, a na i runga i.

Ko te kupu, whakamahia tenei tauira i roto i te ōhanga o te tenei ra ki te whakaputa i te tātaritanga whakataetae taipitopito o ngā hua o tou kamupene, me te he mākete tīpakohia. Na e taea e koe āhua māia e ki te hiahia akiaki tono te tikanga o a Porter ope 5. He tauira o te tātaritanga o te pēke tetahi atu kamupene ranei e taea te whakaū i tēnei i roto i te heke mai, engari mo tenei e hiahia ana koe ki te aro i runga i te whakamātautau o te kaha ia takitahi.

urunga riri hou o te whakaekenga

Analysis o nga ope 5 o Porter i te tauira o te kawhe e taea kia tino whai kiko ki te whakaatu e ko te ope tuatahi, arā, te riri o te whakaekenga e entrants hou. Heoi, i reira he he tetahi mākete, te wahi i reira e kua ngā kamupene ki o ratou taonga, me ngā ratonga. ake i urunga hou whakataetae, e ko, ki te ki te wharekai hou i roto i to koutou wharekai puta i runga i te mākete e taea timata ki te haere i te maha iti o kiritaki. taea pehea te taumata riri? tāutu Porter He maha ngā āhuatanga e pā te arai tomokanga. Ki te te reira tiketike, katahi ka waiho raro te riri, no te mea te hinaaro nei e kore katoa ki te hinga i te reira.

He aha e enei āhuatanga? Tuatahi, öhanga o tauine. Ki te he nui te rōrahi o te mākete, ka kia iti te utu o tetahi wae, kia pai kia urunga hou uaua ki te whakatutuki i te ROI pai. Tuarua, ko reira te pārōnaki o te hua - te atu te mākete o ngā hua tīariari ratonga ranei, ka whakataetae te te rōpū hou matatini ake. Te toru, Ko te hiahia mo te whakapaipai - te teitei te paepae haumi tuatahi, te pea iti e ka tomo kaitākaro hou te mākete. Hoki utu te tuhituhi ko te teitei o ngā utu, whai wāhi ki takere tohatoha me te kaupapa here kāwanatanga i roto i te pā ana ki te hanga o te mākete ngā. O te akoranga, e kore e āhuatanga iti ki - i reira e atu tuma e whakawhirinaki tika i runga i te mākete hoko me ngā āhuatanga o nāianei.

Ko te mana bargaining o kaihoko

Ki te kōrero tatou e pā ana ki te mana tuarua, ko reira nui ki te matau e ko te reira pai ki te whiriwhiri i te mākete i reira te kaihoko mai e te mana i raro me he faaururaa te ngoikore. Te aha? Ko te take e kiritaki he kiritaki o koutou hua me ngā ratonga, na ko reira e tika ana ki a ratou, a reira ko te mākete. kiritaki mana ki te mana nui tika e taea pā koutou hua, tono i te kounga teitei, te whakaatu o ratou titauraa, me te pera i runga i. Na e te iti te taumata o te mana kaihoko i roto i te mākete, te pai hoki koutou.

He maha ngā tikanga mo te tupu o te kaha kaihoko: hei tauira, te kore o te mana āhua o te taonga (te kaihoko e taea te whiriwhiri i tetahi, engari ehara i te mea hua koutou), te tūtohutanga tiketike ki te utu (te kaihoko mai e whiriwhiri kore koutou hua, engari te kōwhiringa na'ina'i) me pera i runga i.

Ko te mana bargaining o kaituku

whakaaturia te mana bargaining o kaituku te kore rite maha rite te kaha o kaihoko, engari ka taea e tona pānga kia tino kaha. Ko te meka e kaituku, i roto i te meka, ko nga rangatira o ngā rauemi, i waho e kore e taea e te kamupene mahi. A i roto i te tahi mau āhuatanga, riro kaiwhakarato taumata nui teitei o te kaha - hei tauira, ina e ratou i runga i te mākete e kore e maha rawa reira (ranei ka te mākete, ko te heriheri), ka e iti nga rauemi e whakamahia ana mo tona production,, me te utu whakawhitinga mō ngā rauemi raw kē e tiketike rawa. I roto i ngā take pēnei i, kaituku i atu te mana atu i mua, a tika e taea whakaawe ratou te āhuatanga mākete, me i te wa ano, me te i runga i whakataetae.

Ko te putanga o ngā hua whakakapi

Whakakapi - he hua e taea whakahere he rerekē pai ki tou hua enei. I roto i te aroaro o te pai-te kounga tiketike tairitenga e waiho e koe nui iti. Kėia he riri nui ki te hunga whirinoa e whakaherea atu ātaahua utu-kounga ōwehenga. Ka rite ki te roa rite taea te kiritaki hoko taonga kounga o raro ake ārahi, e kore e hoko ai koutou.

tū hoki he riri ki te whakakapi hua i rama pai-mohiotia, e kua riro kē rongonui faahiahia i roto i te tahi atu hokohoko, a ka Kei te whakamahere i teie nei ki te whakatutuki i te hua taua i runga i te hou. Whawhai whakakapi tika na roto i te hanga ratou ake waitohu kaha, te whakapai ake pārōnaki hua, whakakorenga o Waeine me na runga i.

whakataetae rāngai

A, o te akoranga, e kore e wareware i te whakataetae i roto i te mākete kei te tino pāngia he wātea te wahi kaiuru. Ko te taumata o te whakataetae i roto i te mākete, ka kia tiketike ki te reira ko te maha nui o ngā kaiuru ki āhua i te rōrahi rite o te hanga, pārōnaki iti o ngā hua, te ārai tiketike ki te urunga ki te mākete, me te pera i runga i. whakataetae Kakati, o te akoranga, te whakaiti i te moni o te ahumahi, na e hiahia ana koe ki te whakarongo motuhake ki tenei tūemi.

Aromātai o whakataetae o nga taonga, me te taumata o te whakataetae

Well, e mohio ana kua koutou katoa e pā ana ki te ope e kua whakaahuatia i roto i te 1979 e Maykl Porter, inaianei marie taea tātari e koe nga ope 5 o Porter i runga i te wharekai tauira, wharekai, toa ranei tetahi atu kautaha. Otiia i roto i te tikanga ki te whakapiki ake i te tōtika o te tātari, e hiahia ana koe ki te whakakotahi i te reira. Ko te kupu tenei e kia kōrero atu.

Na ka whakaahuatia te kōrero he tauira o te tātari, wehea ki wha kaupae. Ko te tuatahi ko te aromatawai o te whakataetae o to koutou hua me te taumata o te whakataetae i roto i te mākete ngā. I roto i tenei taahiraa, e hiahia ana koe ki te arotake i ngā hua whakakapi reira i runga i te mākete, hoatu ratou i te kōeke taua i tetahi ki te e toru, te wahi kotahi - ko te kore o mua, e rua - ko te aroaro i roto i te wahi iti o te mākete, engari e toru - ko te aroaro o te share mākete tiketike. Ki te whiwhi koe i tetahi wāhi, he iti te taumata riri, ki te te e rua - te toharite, me te mea te toru - tiketike.

Ko te wāhi i muri - te tātaritanga o te whakataetae kōtuitui-ahumahi, tetahi o te nui tino o te Porter ope 5.

kia titiro TAUIRA tātari toa rite. E wha ngā tūemi: te maha o ngā kaiuru i roto i te mākete, te mākete tere o te tupu, te taumata o te pārōnaki hua me piki rohe utu. Noatia, E hoki ia o enei tūemi ratou ake paearu e e taea te tiki e ratou i tetahi ki te e toru ngā. Ki te korero tatou e pā ana ki te toa noa, taumata mākete waiwai he tiketike (3 ngā), me te mākete tere o te tupu (1 ira), he tino rerekē i ia atu (1 ira) hua o nga kamupene, me te taea o te piki utu ka anake kia wātea i roto paninga utu (2 ngā). Ko te hua ko te 7 ngā, hoatu he taumata toharite o te whakataetae kōtuitui-ahumahi.

Ko te tomokanga o ngā kaiuru hou ki te mākete, i konei i reira e maha atu ngā tawhā: öhanga o tauine, kaha waitohu, pārōnaki hua, me te katoa o aua paearu, e kua whakaahuatia i roto i te wahi ariā. Ki te ki te korero e pā ana ki te tauira motuhake o te toa wharekai ranei, he reira taea ki te amo i taua e kia te ōhanga o te tauine i te torutoru noa kaiuru (2 ngā), ka hei pārōnaki hua te toharite, me te hinaaro o ngā kaiuru ki te whakaiti ka hei utu tiketike, ki te kahore hoki māngai nui. Ka waiho te toenga o te tawhā i te taumata tiketike, e ko, te tiki toru ngā.

Ko te hua ko te taumata tiketike o te riri o entrants hou. Na roto i teie nei, kite koe, ki te mea ahua o te ringa, i reira ko te riri nui ki tou mahi.

Aromatawai o te mana mākete o kaihoko

Heoi, ko reira e toru anake kaupae, a me tango e koe ki te pūkete katoa o a Porter ope 5. ka tukua tātari Tauira o pareparenga ki a koe mahino e founga ki te tātari i te kaha o kaihoko. Here, ka te hua e whakahuatia i tūponotanga tiketike, reo iti ranei o te mate o kiritaki. I te pēke toharite wahi hawhe o te moni mai i te kiritaki mana, i te tahi atu hawhe taka i runga i te toenga (2 ngā). Hoki, ki te rua ngā whiwhi i roto i te aro mātai o te keno o kiritaki whakawhiti ki utu, kia rite ki nga ratonga tapaea e te pēke, anake tetahi wahi ahurei.

I tua atu, he tino tairongo ki te utu kiritaki, ka reira ka ngana tonu ki te whakawhiti ki te tono, i te mea atu pai. taea hoki te arotakea kiritaki whakaahunga i runga i rua ngā. A i roto i te mutunga huri i te reira i roto i taua i te tūponotanga o kiritaki ngaro he tiketike.

Aromatawai o te mana mākete i kaituku

E haere mai ki te tātaritanga tata o ope whakataetae e rima o Porter. He tauira ka korero e pā ana ki te kaha hou e pā ana ki kaituku. Here kia whakarato aro mātai mō te rua-ira, nui atu i te tauine e toru-ira. E whakaatu ana Analysis o nga ope 5 o Porter i te tauira o te wharekai e kaituku o mākete nui katoa - he whānui o ngā kōwhiringa whānui, kahore he here i roto i te rōrahi o ngā rauemi mata, ki te tika, ki te whakawhiti ki ngā utu o tetahi atu kaihoko e kore tiketike rawa, rite tenei rāngai ko te matua nui mō te kaiwhakarato te nuinga . Ko te hua, ko te e kaiwhakarato tata kore pānga i runga i te mākete.

Komititanga ake

ako matou i roto i te taipitopito o te Porter 5 ope. TAUIRA tātari hinonga e whakarāpopoto pito. Me koe ki te tātari i ia o nga ope e rima e whakatau ki te reira he uara nui, reo iti ranei mo tou kamupene i roto i te mākete ngā, ka whakaahua i roto i te taipitopito i ia o ratou, a ki te whakawhanake i o mahi he aho ki te whakapai ake i te āhuatanga, ki te tika hoki koe.