He aha te vodka motuhake "Morosha"?

Kahore he kamupene atu koa o ngā pakeke, ka rite ki te waipiro pai. Ahakoa ka taea e te fifi o te inu waipiro-kei roto kōrero te rota iti i runga i to tatou papa kore ratou e. Na reira, ko te mea nui ki te mohio ai o nga hua waipiro i hanga i waho te tua o "te ngau ke" matū me e te paingia i huaina "palonoy vodka."
E kore e pera i mua puta TM "Morosha" i runga i te mākete Ukrainian. Ko te ingoa rerekē me te whakahau pānuitanga pai whakahohea tenei vodka taonga rongonui i roto i maha connoisseurs o inu 'olokaholó, me i ētahi atu whenua. He aha te mea te rerekētanga i waenganui i vodka "Morosha", reira tino he ahurei i roto i tona hanganga, me te aha i te arotake e pā ana ki tenei inu waipiro - ka matau te tikanga.

kōrero waitohu

I roto i August 2011, i roto i te pa o Lviv (Ukraine) waipiro ao pupuri Global Wairua e timata hanga o vodka motuhake i huaina "Morosha". Ko te ahurei o te inu, ko te e pērā i ētahi atu, i roto i tenei vodka whakamahia wai kohuke i enei puna Carpathians. Tenei, kia rite ki te kaiwhakanao, hanga vodka "Morosha" ngawari me te ake taiao.

Nui whakahau pānuitanga e i kawea i roto i te nuinga i runga i TV, whanau kua hua: i roto i hokona 2 marama e 1 miriona ipu inu i.

pai kaihoko vodka whenu "Morosha", i i kite i roto i te rite ki ētahi atu inu kaha o te kāwai utu taua.

Neke atu i te wa, te whakaputa "Moroshu" timata i roto i Russia - Vologda. kihai i matou ke tetahi waihanga hoahoa ranei "Moroshi", engari he kahore rerekētanga i roto i te reka te hunga e kua tamata te vodka me reira, a ki reira.

Ko te hanganga o te vodka

Ko te matua "taea" o te inu - ko te whakamahi o te wai kohuke i roto i te hanganga. Unuhia ratou i roto i te pūtake maunga "Mizunskoe" i roto i te api parau Lisinets Ivano-Frankivsk rohe. Nā ki te meka e te wai te patua i te teitei o 1122 mita i runga ake te taumata moana, te mea he hanganga kohuke motuhake. whakamahia ana te taua wai te rite te ruma kai i roto i te rohe, a ka taea e te inu e koe i te reira, kahore te tātari-mua.

whakaaetia Water te ki te tu mo etahi wa, i muri i te mea te reira rite ki te hanga i vodka i reira. Rawa hoki tenei wai kohuke kua tangohia ake waipiro "Lux", e hangaia e te reka ahurei o te inu waipiro me te pānga tona whenu.

I roto i te tikanga ki te mau tonu tino te whakapakoko o "taiao" i roto i "Moroshu" tāpiri wairua kakara o otaota maunga me infusions utu oatmeal. Ko te kupu, ko te tipu "Hetman" ki te hanga i tētahi vodka ahurei kahore te ngao waipiro korerotia.

marketing

I te tīmatanga, kua meinga Evgeniy Chernyak rangatira o te kamupene pupuri waitohu "Morosha" i te utu o te hua taiao. Ahakoa te meka e te utu o tenei vodka ko runga ake toharite, whakawhetai ki te naturalness me mārū o tenei inu ano he kiritaki.

"Morosha" - tenei kupu i te reo o nga tangata Carpathians, e tohu ana he āhuatanga kōhauhau i reira i runga i te mamaoa ngahere ara ake i te rakau, Ahakoa kohu. haere mai Kupu rite te waitohu i roto i te reo, te nuinga e kore e ara whakaaro kiritaki e pā ana ki te takenga mai o te kupu.

whakarewahia tonu reira he whakahau pānuitanga nui i runga i TV. infomercial Ataahua ki tirohanga o nga maunga Carpathian me tūranga mārama ki te kuhimua "taiao" Kua paanga tokomaha. Ano te naturalness o tenei kaihanga vodka "oho" me i te ipu i te puka o rūrūtia ki te tapanga i roto i te puka o te rau. Ko te wahi pai e ngā "Moroshu" i runga i te whata i roto i te tahi atu vodkas. rerekē hoki puru pounamu, hanga i ngā rauemi raw tūturu.

Neke atu i te wa, i patai te whakahau pānuitanga ki te ipurangi, me kua hanga kounga o te paetukutuku o TM kātipa "Morosha". Neke atu i te tona mahi i mahi hoki i te wa roa ake atu i te iwi tatini. Rawa hoki kua hanga i te pae whakaahua ahurei, kohia te rota o ngā mōhiohio e pā ana ki te rohe, ka whakawhanakehia he putanga mo ngā pūrere pūkoro.

angitu waitohu

hanga pānuitanga mātanga me te aronga i runga i te naturalness tona: ki te rā, "Morosha" i roto i Ukraine kei roto i te runga 5 vodka tino rongonui i roto i te whenua, me te he tino whiwhi rongonui i roto i Russia. I te 2013, i roto i te kāinga o te vodka whakaaturia whanaketanga whakaponohia me kua riro rongonui i roto i te 81%. Tenei ahua - tetahi o te nui rawa i roto i te ao mo te tere whakatö o te waitohu.

Mai 2013, i roto i Russia i te "Te Tai Tokerau Russian" i roto i Vologda hua vodka "Morosha" mo te mākete Russian. Here hua reira te taua hangarau, engari he wai kohuke i te puna Karelia. Ahakoa ko te kotahi waitohu tenei, he maha kiritaki ite te rerekētanga nui i roto i vodkas i whenua rerekē. I roto i te Russia, e kore pera vodka "Morosha" arotake kiritaki-kounga tiketike - tohu.

Puka "Moroshi"

Tei runga i te teitei i ai tangohia ko te wai i te puna i roto i te Carpathians, kua hanga kaiwhakanao whakarerekētanga rerekē e rima o tenei inu waipiro.

• "Spring" ( "Dzherelna"), mo e tangohia te wai kei te i te teitei o 470 m runga ake te taumata moana.
• "Carpathians" - 630 m.
• "Parengia" - 850 m.
• "I runga i te wai i te roto Synevir" - 989 m.
• "Premium" - 1050 m.

Ano, mai i te mutunga o Oketopa 2015 i whakaputaina te reira i te motuhake "Vodograyna" vodka. whakaputaina Water hoki reira te i te teitei o 430 m. apititia ki reira unu i o milfoil, rēmana kiri me elderberries pango.

Ko te paearu mō te Russia, āhuatanga nei i te vodka "Morosha", - te taumata o te whenu. Na, ko reira 1, 2, me 3 taumata, a taea ia kiritaki tiki i te tetahi tika. Ko te kupu vodka "Morosha 3" - ko te kaha, me 1 - tino ngohengohe. Ipu hangaia i roto i te rōrahi 0.5, 0.7 me te 1.0 rita.

Reviews "Moroshe"

I roto i Ukraine, tenei vodka he reka tino rerekē. Nā ki te momo nui ki te whiriwhiri kōwhiringa tino ki te kiritaki nui māmā.

I roto i te whānui, i te wāhi o te vodka "Morosha" - tetahi o te rongonui tino, ahakoa te ara whānui i roto i utu i roto i te whenua. Ko e tika ana ki te kounga o te inu, ko rerekē i te hua o te tahi atu kaihanga whenu, me te reka e tenei.

I roto i Russia Ko rerekē te āhuatanga. mea maha kaihoko e whakaputaina vodka te i te tipu "Russian Te Tai Tokerau" - e kore e te pai, ahakoa te whakamahia reira rawa he kounga waipiro "Arepa". Ano, amuamu etahi kaihoko kore anake mouthfeel kino o te inu, engari ano hoki i te meka e paari te reira i mahana i raro 0. reira, i roto i Russia kore pera vodka rongonui "arotake Morosha 'i runga i ngā rauemi ipurangi - tohu.